Eterna Collection

At Hugh McElvanna Menswear in Keady, County Armagh, we are delighted to offer the Eterna shirts collection, a brand synonymous with premium quality, fine fabrics, and timeless tailoring. Established in 1863 in Germany, Eterna has become a global leader in men’s shirtmaking, setting the standard for formal shirts, business wear, and casual shirts that combine elegance with everyday practicality.

Eterna shirts are renowned for their non-iron technology, ensuring that your shirt remains crisp and fresh throughout the day. For busy professionals, this makes them the perfect choice for the office or travel. The brand is also committed to sustainability, with many shirts crafted from certified organic cotton under fair and environmentally responsible conditions.

Our Eterna range includes classic white dress shirts, versatile blue tones, patterned designs, and modern slim fits, each offering exceptional comfort and style. Every shirt is cut with precision tailoring, ensuring a perfect fit whether you prefer a more traditional cut or a contemporary silhouette.

Pair your Eterna shirt with a Meyer trouser or Remus Uomo suit for a complete formal look, or wear casually under a jumper for effortless everyday style. At Hugh McElvanna Menswear, we select only the finest Eterna pieces, ensuring our customers in County Armagh can enjoy shirts that truly stand the test of time.