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Size Guide

Universal Size Guide

Use our master size charts below to find your perfect fit across our clothing and footwear collections. All measurements are provided as standard industry guidelines.

1. Men's Formal Shirts (Collar Sizing)

Formal dress shirts are measured primarily by the neck circumference.

  • S (Small): Collar 14.5" - 15" (37cm - 38cm) | To Fit Chest 36" - 38"
  • M (Medium): Collar 15.5" - 16" (39cm - 41cm) | To Fit Chest 39" - 41"
  • L (Large): Collar 16.5" - 17" (42cm - 43cm) | To Fit Chest 42" - 44"
  • XL (X-Large): Collar 17.5" - 18" (44cm - 46cm) | To Fit Chest 45" - 47"
  • 2XL (XX-Large): Collar 18.5" - 19" (47cm - 48cm) | To Fit Chest 48" - 50"
  • 3XL (3X-Large): Collar 19.5" - 20" (50cm - 51cm) | To Fit Chest 51" - 53"
  • 4XL (4X-Large): Collar 20.5" - 21" (52cm - 53.5cm) | To Fit Chest 54" - 56"

1b. Men's Suit Jackets, Blazers & Waistcoats

Tailored jackets and waistcoats are sized primarily by chest circumference in inches.

  • 36" Jacket (Small / EU 46): To Fit Chest 36" (91.5cm)
  • 38" Jacket (Small - Medium / EU 48): To Fit Chest 38" (96.5cm)
  • 40" Jacket (Medium / EU 50): To Fit Chest 40" (101.5cm)
  • 42" Jacket (Large / EU 52): To Fit Chest 42" (106.5cm)
  • 44" Jacket (Large - X-Large / EU 54): To Fit Chest 44" (111.5cm)
  • 46" Jacket (X-Large / EU 56): To Fit Chest 46" (117cm)
  • 48" Jacket (XX-Large / EU 58): To Fit Chest 48" (122cm)
  • 50" Jacket (3X-Large / EU 60): To Fit Chest 50" (127cm)
  • 52" Jacket (4X-Large / EU 62): To Fit Chest 52" (132cm)

Jacket Fitting Lengths

Most premium tailoring brands offer different jacket lengths based on your height:

  • Short (S): Ideal for heights up to 5'7" (170cm)
  • Regular (R): Ideal for heights from 5'8" to 6'0" (173cm - 183cm)
  • Long (L): Ideal for heights 6'1" and over (185cm+)

2. Men's Pullovers, Knitwear & Casual Shirts

For jumpers, casual shirts, t-shirts, and coats measured by chest size.

  • S (Small): To Fit Chest 36" - 38" (91.5cm - 96.5cm)
  • M (Medium): To Fit Chest 39" - 41" (99cm - 104cm)
  • L (Large): To Fit Chest 42" - 44" (106.5cm - 112cm)
  • XL (X-Large): To Fit Chest 45" - 47" (114.5cm - 119.5cm)
  • 2XL (XX-Large): To Fit Chest 48" - 50" (122cm - 127cm)
  • 3XL (3X-Large): To Fit Chest 51" - 53" (129.5cm - 134.5cm)
  • 4XL (4X-Large): To Fit Chest 54" - 56" (137cm - 142cm)

3. Men's Trousers, Chinos & Jeans

Trouser sizing is determined by your waist circumference and your inside leg length.

Waist Sizing

  • 30" Waist: 76cm (Alpha Size: Small)
  • 32" Waist: 81.5cm (Alpha Size: Medium)
  • 34" Waist: 86.5cm (Alpha Size: Medium - Large)
  • 36" Waist: 91.5cm (Alpha Size: Large)
  • 38" Waist: 96.5cm (Alpha Size: X-Large)
  • 40" Waist: 101.5cm (Alpha Size: XX-Large)
  • 42" Waist: 106.5cm (Alpha Size: 3X-Large)
  • 44" Waist: 111.5cm (Alpha Size: 4X-Large)

Inside Leg Length

  • Short (S): 30" Inside Leg (76cm)
  • Regular (R): 32" Inside Leg (81.5cm)
  • Long (L): 34" Inside Leg (86.5cm)

4. Women's Blouses & Tops

Standard conversions for women's tops and tailored items.

  • UK 8 (XS): To Fit Bust 32" (81cm)
  • UK 10 (S): To Fit Bust 34" (86cm)
  • UK 12 (M): To Fit Bust 36" (91cm)
  • UK 14 (L): To Fit Bust 38" (97cm)
  • UK 16 (XL): To Fit Bust 40" (102cm)
  • UK 18 (2XL): To Fit Bust 42" (107cm)
  • UK 20 (3XL): To Fit Bust 44" (112cm)

5. Women's Skirts & Trousers

Sizing guidelines for waist and hip fits.

  • UK 8: Waist 25" (63.5cm) | Hips 35" (89cm)
  • UK 10: Waist 27" (68.5cm) | Hips 37" (94cm)
  • UK 12: Waist 29" (73.5cm) | Hips 39" (99cm)
  • UK 14: Waist 31" (78.5cm) | Hips 41" (104cm)
  • UK 16: Waist 33" (84cm) | Hips 43" (109cm)
  • UK 18: Waist 36" (91.5cm) | Hips 46" (117cm)
  • UK 20: Waist 39" (99cm) | Hips 49" (124.5cm)

6. Footwear Size Guide

Shoe sizes can vary slightly by brand, but these charts show standard conversions.

Men's Shoes

  • UK 6: EU 39-40 | US 7 | Foot Length approx. 24.5cm
  • UK 7: EU 41 | US 8 | Foot Length approx. 25.4cm
  • UK 8: EU 42 | US 9 | Foot Length approx. 26.3cm
  • UK 9: EU 43 | US 10 | Foot Length approx. 27.2cm
  • UK 10: EU 44-44.5 | US 11 | Foot Length approx. 28.0cm
  • UK 11: EU 45-46 | US 12 | Foot Length approx. 28.8cm
  • UK 12: EU 47 | US 13 | Foot Length approx. 29.6cm

Eterna Men's Slim Fit White Formal Shirt | 1100-00-F170

£59.00

Eterna Men's Slim Fit White Formal Shirt

Elevate your professional wardrobe with the Eterna Slim Fit White Shirt. This classic garment is a cornerstone of refined menswear, offering a crisp, clean aesthetic that transitions seamlessly from important boardroom meetings through to evening events.

Crafted with meticulous attention to detail, this formal shirt features a modern slim-fit silhouette. It is precisely designed to contour the body for a sharp, tailored look without compromising on comfort or natural movement throughout your busy day.

Premium Quality and Non-Iron Technology

The shirt is made from high-quality, breathable 100% cotton fabric that ensures a luxurious, soft feel against the skin. Eterna is globally renowned for its innovative non-iron technology, meaning you stay looking polished and crease-free from morning until night.

A subtle sheen on the fabric adds a touch of understated luxury to the garment. The premium cotton weave naturally enhances airflow, keeping you cool and collected under pressure, making it an essential piece for any high-flying business professional.

The highly durable construction allows the shirt to resist daily wear and tear while maintaining its brilliant white finish. This makes it a highly reliable wardrobe staple that saves you time on laundering and ironing while consistently presenting a top-tier image.

Versatile Design Details

The classic spread collar provides fantastic styling versatility, pairing perfectly with a wide variety of silk tie knots for formal occasions. Alternatively, it can be styled open-collared for a more relaxed, contemporary evening vibe.

The long sleeves are finished with adjustable button cuffs, allowing for a personalized fit around the wrists. Pair this brilliant white shirt with a sharp tailored suit or sleek trousers for an effortlessly confident ensemble.

Key Product Features

  • Brand: Eterna premium formal menswear

  • Colour: Brilliant White for a clean, sharp aesthetic

  • Material: 100% premium cotton fabric with a subtle sheen

  • Fabric Care: Innovative non-iron technology for effortless crease-free wear

  • Collar: Versatile spread collar suitable for various tie knots

  • Cuffs: Adjustable button cuffs for a customisable wrist fit

  • Fit: Modern slim fit designed for a sharp, tailored appearance