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Size Guide

Universal Size Guide

Use our master size charts below to find your perfect fit across our clothing and footwear collections. All measurements are provided as standard industry guidelines.

1. Men's Formal Shirts (Collar Sizing)

Formal dress shirts are measured primarily by the neck circumference.

  • S (Small): Collar 14.5" - 15" (37cm - 38cm) | To Fit Chest 36" - 38"
  • M (Medium): Collar 15.5" - 16" (39cm - 41cm) | To Fit Chest 39" - 41"
  • L (Large): Collar 16.5" - 17" (42cm - 43cm) | To Fit Chest 42" - 44"
  • XL (X-Large): Collar 17.5" - 18" (44cm - 46cm) | To Fit Chest 45" - 47"
  • 2XL (XX-Large): Collar 18.5" - 19" (47cm - 48cm) | To Fit Chest 48" - 50"
  • 3XL (3X-Large): Collar 19.5" - 20" (50cm - 51cm) | To Fit Chest 51" - 53"
  • 4XL (4X-Large): Collar 20.5" - 21" (52cm - 53.5cm) | To Fit Chest 54" - 56"

1b. Men's Suit Jackets, Blazers & Waistcoats

Tailored jackets and waistcoats are sized primarily by chest circumference in inches.

  • 36" Jacket (Small / EU 46): To Fit Chest 36" (91.5cm)
  • 38" Jacket (Small - Medium / EU 48): To Fit Chest 38" (96.5cm)
  • 40" Jacket (Medium / EU 50): To Fit Chest 40" (101.5cm)
  • 42" Jacket (Large / EU 52): To Fit Chest 42" (106.5cm)
  • 44" Jacket (Large - X-Large / EU 54): To Fit Chest 44" (111.5cm)
  • 46" Jacket (X-Large / EU 56): To Fit Chest 46" (117cm)
  • 48" Jacket (XX-Large / EU 58): To Fit Chest 48" (122cm)
  • 50" Jacket (3X-Large / EU 60): To Fit Chest 50" (127cm)
  • 52" Jacket (4X-Large / EU 62): To Fit Chest 52" (132cm)

Jacket Fitting Lengths

Most premium tailoring brands offer different jacket lengths based on your height:

  • Short (S): Ideal for heights up to 5'7" (170cm)
  • Regular (R): Ideal for heights from 5'8" to 6'0" (173cm - 183cm)
  • Long (L): Ideal for heights 6'1" and over (185cm+)

2. Men's Pullovers, Knitwear & Casual Shirts

For jumpers, casual shirts, t-shirts, and coats measured by chest size.

  • S (Small): To Fit Chest 36" - 38" (91.5cm - 96.5cm)
  • M (Medium): To Fit Chest 39" - 41" (99cm - 104cm)
  • L (Large): To Fit Chest 42" - 44" (106.5cm - 112cm)
  • XL (X-Large): To Fit Chest 45" - 47" (114.5cm - 119.5cm)
  • 2XL (XX-Large): To Fit Chest 48" - 50" (122cm - 127cm)
  • 3XL (3X-Large): To Fit Chest 51" - 53" (129.5cm - 134.5cm)
  • 4XL (4X-Large): To Fit Chest 54" - 56" (137cm - 142cm)

3. Men's Trousers, Chinos & Jeans

Trouser sizing is determined by your waist circumference and your inside leg length.

Waist Sizing

  • 30" Waist: 76cm (Alpha Size: Small)
  • 32" Waist: 81.5cm (Alpha Size: Medium)
  • 34" Waist: 86.5cm (Alpha Size: Medium - Large)
  • 36" Waist: 91.5cm (Alpha Size: Large)
  • 38" Waist: 96.5cm (Alpha Size: X-Large)
  • 40" Waist: 101.5cm (Alpha Size: XX-Large)
  • 42" Waist: 106.5cm (Alpha Size: 3X-Large)
  • 44" Waist: 111.5cm (Alpha Size: 4X-Large)

Inside Leg Length

  • Short (S): 30" Inside Leg (76cm)
  • Regular (R): 32" Inside Leg (81.5cm)
  • Long (L): 34" Inside Leg (86.5cm)

4. Women's Blouses & Tops

Standard conversions for women's tops and tailored items.

  • UK 8 (XS): To Fit Bust 32" (81cm)
  • UK 10 (S): To Fit Bust 34" (86cm)
  • UK 12 (M): To Fit Bust 36" (91cm)
  • UK 14 (L): To Fit Bust 38" (97cm)
  • UK 16 (XL): To Fit Bust 40" (102cm)
  • UK 18 (2XL): To Fit Bust 42" (107cm)
  • UK 20 (3XL): To Fit Bust 44" (112cm)

5. Women's Skirts & Trousers

Sizing guidelines for waist and hip fits.

  • UK 8: Waist 25" (63.5cm) | Hips 35" (89cm)
  • UK 10: Waist 27" (68.5cm) | Hips 37" (94cm)
  • UK 12: Waist 29" (73.5cm) | Hips 39" (99cm)
  • UK 14: Waist 31" (78.5cm) | Hips 41" (104cm)
  • UK 16: Waist 33" (84cm) | Hips 43" (109cm)
  • UK 18: Waist 36" (91.5cm) | Hips 46" (117cm)
  • UK 20: Waist 39" (99cm) | Hips 49" (124.5cm)

6. Footwear Size Guide

Shoe sizes can vary slightly by brand, but these charts show standard conversions.

Men's Shoes

  • UK 6: EU 39-40 | US 7 | Foot Length approx. 24.5cm
  • UK 7: EU 41 | US 8 | Foot Length approx. 25.4cm
  • UK 8: EU 42 | US 9 | Foot Length approx. 26.3cm
  • UK 9: EU 43 | US 10 | Foot Length approx. 27.2cm
  • UK 10: EU 44-44.5 | US 11 | Foot Length approx. 28.0cm
  • UK 11: EU 45-46 | US 12 | Foot Length approx. 28.8cm
  • UK 12: EU 47 | US 13 | Foot Length approx. 29.6cm

Eterna Modern Fit Rose Cover Shirt | 881750X18K

£69.00

Eterna Modern Fit Rose Cover Shirt | 881750X18K

Upgrade your everyday essentials instantly with the premium Eterna Modern Fit Rose Cover Shirt (Style 881750X18K). This core wardrobe must-have is meticulously woven from 100% pure premium cotton, guaranteeing exceptional natural breathability and lasting structural comfort.

The elegant plain rose colour delivers a sense of understated elegance, making this shirt a highly dependable foundation piece designed to anchor any outfit with absolute ease. It provides a reliable, crisp look that transitions smoothly from demanding business meetings to formal evening events.

Non-Iron Twill Fabrication and Clean Streamlined Profile

The cornerstone of this premium Eterna shirt is its high-quality twill weave combined with an advanced non-iron finish. This hard-wearing fabric construction ensures a sharp, freshly pressed look all day with minimal effort, making it an ideal choice for the busy gentleman.

Carefully tailored in a Modern Fit profile, it offers a clean, tailored silhouette that drapes beautifully without feeling too slim or tight. Notably, this shirt is designed without a breast pocket, offering a sleek, streamlined appearance that emphasizes a modern masculine aesthetic.

Key Product Specifications

Our premium Eterna tailored dress shirt is engineered with precise lifestyle attributes to deliver a reliable fit:

  • Official Style Code: 881750X18K for quick online product verification and precise stock identification.

  • 100% Pure Cotton Twill: High-quality natural cotton fibres selected for superior softness, breathability, and lasting strength.

  • Modern Fit Profile: A universally flattering shape that provides a tailored look while maintaining full freedom of movement.

  • Advanced Non-Iron Finish: Performance easy-care treatment engineered to withstand regular washing while remaining completely wrinkle-free.

  • Classic Kent Collar: Finished with a versatile, durable collar design that frames the tie knot or neckline perfectly.

  • Convertible Cuffs: Multi-functional cuff architecture that allows you to wear it with standard buttons or formal cufflinks.

  • Sleek Pocketless Design: Crafted entirely without a breast pocket to maintain an immaculate, uninterrupted drape across the chest.

Sophisticated Formal and Smart-Casual Styling Advice

The clean silhouette and elegant rose palette of this Eterna shirt make it an exceptionally versatile, all-season wardrobe staple. For a commanding professional office look or a formal wedding, layer this twill shirt beneath our Daniel Grahame grey Watson overcoat, paired with a structured navy suit and polished leather brogues.

If you are dressing for a smart-casual evening gathering or a relaxed weekend event, achieve an effortless aesthetic by pairing it unbuttoned at the collar with our popular Scott & Wade 'SPRINT' skinny chinos and a premium brown leather belt.