{"title":"Herbie Frog \u0026 Eterna Shirts | Hugh McElvanna Menswear","description":"\u003ch2 data-path-to-node=\"4\"\u003eHerbie Frog \u0026amp; Eterna Shirt Collection at Hugh McElvanna \u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eAt Hugh McElvanna Menswear in Keady, County Armagh, we are proud to offer the premium \u003cstrong data-index-in-node=\"86\" data-path-to-node=\"5\"\u003eHerbie Frog shirt collection\u003c\/strong\u003e, the identical successor to the iconic Eterna brand. Following Eterna's departure from the market, we have worked directly with their long-standing sales representative.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eThrough this exclusive partnership, we have sourced the \u003cstrong data-index-in-node=\"56\" data-path-to-node=\"6\"\u003eHerbie Frog\u003c\/strong\u003e range. These garments feature the exact same premium fabrics, immaculate tailoring patterns, and legendary non-iron technology that made Eterna a global leader in men's shirtmaking.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"7\"\u003ePremium Fabric Engineering \u0026amp; Fit Selection\u003c\/h3\u003e\n\u003cp data-path-to-node=\"8\"\u003eOur premium collection delivers the exact same fits and fabric technology you have trusted for generations:\u003c\/p\u003e\n\u003cul data-path-to-node=\"9\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,0,0\"\u003e\u003cstrong data-index-in-node=\"0\" data-path-to-node=\"9,0,0\"\u003eIdentical Non-Iron Technology:\u003c\/strong\u003e Advanced fabric engineering that naturally resists creasing all day, providing a crisp look for busy professionals.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,1,0\"\u003e\u003cstrong data-index-in-node=\"0\" data-path-to-node=\"9,1,0\"\u003eClassic Formal Dress Shirts:\u003c\/strong\u003e Elegant white and versatile blue tones featuring structured collars designed for business and formal events.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,2,0\"\u003e\u003cstrong data-index-in-node=\"0\" data-path-to-node=\"9,2,0\"\u003eModern Slim Fits:\u003c\/strong\u003e Contemporary, closer cuts that deliver a sleek, streamlined silhouette under tailored tailoring.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,3,0\"\u003e\u003cstrong data-index-in-node=\"0\" data-path-to-node=\"9,3,0\"\u003eThe Same Expert Heritage:\u003c\/strong\u003e Crafted to the exact design specifications, material weights, and collar structures as previous Eterna ranges.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"11\"\u003eShirt Styling \u0026amp; Wardrobe Pairing Guide\u003c\/h3\u003e\n\u003ctable data-path-to-node=\"12\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShirt Brand \u0026amp; Style\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eFabric Technology\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eIdeal Wardrobe Pairing\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,1,0,0\"\u003e\u003cstrong data-index-in-node=\"0\" data-path-to-node=\"12,1,0,0\"\u003eHerbie Frog Dress Shirt\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,1,1,0\"\u003ePremium Non-Iron Cotton\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,1,2,0\"\u003ePair with a Remus Uomo suit for a complete formal look.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,2,0,0\"\u003e\u003cstrong data-index-in-node=\"0\" data-path-to-node=\"12,2,0,0\"\u003eHerbie Frog Slim Fit\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,2,1,0\"\u003eFine Breathable Weave\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,2,2,0\"\u003eStyle with a sleek Daniel Grahame blazer and silk tie.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,3,0,0\"\u003e\u003cstrong data-index-in-node=\"0\" data-path-to-node=\"12,3,0,0\"\u003eHerbie Frog Casual Shirt\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,3,1,0\"\u003eSoft-Touch Finish\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,3,2,0\"\u003eCombine under a Maerz wool jumper for effortless everyday style.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cblockquote data-path-to-node=\"13\"\u003e\n\u003cp data-path-to-node=\"13,0\"\u003e\u003cstrong data-index-in-node=\"0\" data-path-to-node=\"13,0\"\u003eAn Important Note for Eterna Loyalists:\u003c\/strong\u003e If you have traditionally worn Eterna, the new Herbie Frog collection offers an identical fit, feel, and collar size. Visit our Keady storefront to explore the fresh arrivals with help from our expert team.\u003c\/p\u003e\n\u003c\/blockquote\u003e","products":[{"product_id":"eterna-white-modern-fit-shirt-8819-00-x15v","title":"ETERNA White MODERN Fit Cover Shirt | 8819 00 X15V","description":"\u003ch2 data-path-to-node=\"0\"\u003eETERNA White Modern Fit Cover Shirt\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eElevate your formal collection with the ETERNA Modern Fit Cover Shirt. This essential piece is now available at Hugh McElvanna Menswear in Keady. It is designed for men who want a flawless, polished look.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"2\"\u003eInnovative Opaque Fabric\u003c\/h3\u003e\n\u003cp data-path-to-node=\"3\"\u003eThe shirt uses a special opaque fabric to ensure a clean appearance. It effectively conceals tattoos or body hair for total confidence. This makes it perfect for important business meetings or elegant evenings out.\u003c\/p\u003e\n\u003cp data-path-to-node=\"4\"\u003eWhether at the theatre or a concert, you will look perfectly groomed. The crisp white fabric offers a sharp look that never fades. It is a reliable staple for any gentleman's wardrobe.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"5\"\u003ePremium Details and Fit\u003c\/h3\u003e\n\u003cul data-path-to-node=\"6\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,0,0\"\u003e100% Cotton Twill: Crafted from premium natural fibres for maximum comfort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,1,0\"\u003eNon-Iron Technology: Enjoy a wrinkle-free finish that stays smooth all day.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,2,0\"\u003eModern Fit: A tailored silhouette that offers a sleek and contemporary shape.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,3,0\"\u003eShark Collar: Adds a sharp and elegant touch to your formal outfit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"7\"\u003eSophisticated Style and Care\u003c\/h3\u003e\n\u003cp data-path-to-node=\"8\"\u003eSubtle navy contrast details on the button placket provide a striking look. These coloured buttons help the shirt pair perfectly with navy or dark blue suits. It also features versatile long sleeves with convertible cuffs.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9\"\u003eCaring for this garment is simple and efficient. Wash on a gentle cycle at 40°C and tumble dry on a low setting. Order your ETERNA Cover Shirt today to experience unique craftsmanship and style.\u003c\/p\u003e\n\u003ctable style=\"width: 106.633%; height: 411.6px;\" data-path-to-node=\"3\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"height: 58.8px;\"\u003e\n\u003ctd style=\"width: 9.84112%; height: 58.8px;\"\u003e\u003cstrong\u003eCollar Size (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 58.8px;\"\u003e\u003cstrong\u003e37\/38\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 12.1763%; height: 58.8px;\"\u003e\u003cstrong\u003e39\/40\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 58.8px;\"\u003e\u003cstrong\u003e41\/42\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 58.8px;\"\u003e\u003cstrong\u003e43\/44\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 58.8px;\"\u003e\u003cstrong\u003e45\/46\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 58.8px;\"\u003e\u003cstrong\u003e47\/48\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 12.1763%; height: 58.8px;\"\u003e\u003cstrong\u003e49\/50\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 6.33835%; height: 58.8px;\"\u003e\u003cstrong\u003e52\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 6.33835%; height: 58.8px;\"\u003e\u003cstrong\u003e54\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 39.2px;\"\u003e\n\u003ctd style=\"width: 9.84112%; height: 39.2px;\"\u003e\u003cspan data-path-to-node=\"3,1,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"3,1,0,0\"\u003eCollar (inches)\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 39.2px;\"\u003e\u003cspan data-path-to-node=\"3,1,1,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"3,1,1,0\"\u003e14.5\/15\"\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 12.1763%; height: 39.2px;\"\u003e\u003cspan data-path-to-node=\"3,1,2,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"3,1,2,0\"\u003e15.5\/15.7\"\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 39.2px;\"\u003e\u003cspan data-path-to-node=\"3,1,3,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"3,1,3,0\"\u003e16\/16.5\"\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 39.2px;\"\u003e\u003cspan data-path-to-node=\"3,1,4,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"3,1,4,0\"\u003e17\/17.5\"\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 39.2px;\"\u003e\u003cspan data-path-to-node=\"3,1,5,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"3,1,5,0\"\u003e17.7\/18\"\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 39.2px;\"\u003e\u003cspan data-path-to-node=\"3,1,6,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"3,1,6,0\"\u003e18.5\/19\"\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 12.1763%; height: 39.2px;\"\u003e\u003cspan data-path-to-node=\"3,1,7,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"3,1,7,0\"\u003e19.5\/19.7\"\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 6.33835%; height: 39.2px;\"\u003e\u003cspan data-path-to-node=\"3,1,8,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"3,1,8,0\"\u003e20.5\"\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 6.33835%; height: 39.2px;\"\u003e\u003cspan data-path-to-node=\"3,1,9,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"3,1,9,0\"\u003e21.2\"\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 78.4px;\"\u003e\n\u003ctd style=\"width: 9.84112%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,2,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"3,2,0,0\"\u003eModern Fit Chest (cm)\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,2,1,0\"\u003e110\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 12.1763%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,2,2,0\"\u003e116\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,2,3,0\"\u003e122\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,2,4,0\"\u003e132\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,2,5,0\"\u003e138\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,2,6,0\"\u003e146\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 12.1763%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,2,7,0\"\u003e-\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 6.33835%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,2,8,0\"\u003e-\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 6.33835%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,2,9,0\"\u003e-\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 78.4px;\"\u003e\n\u003ctd style=\"width: 9.84112%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,3,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"3,3,0,0\"\u003eComfort Fit Chest (cm)\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,3,1,0\"\u003e112\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 12.1763%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,3,2,0\"\u003e120\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,3,3,0\"\u003e128\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,3,4,0\"\u003e134\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,3,5,0\"\u003e148\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,3,6,0\"\u003e154\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 12.1763%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,3,7,0\"\u003e160\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 6.33835%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,3,8,0\"\u003e168\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 6.33835%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,3,9,0\"\u003e176\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 78.4px;\"\u003e\n\u003ctd style=\"width: 9.84112%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,4,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"3,4,0,0\"\u003eModern Fit Waist (cm)\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,4,1,0\"\u003e102\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 12.1763%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,4,2,0\"\u003e106\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,4,3,0\"\u003e114\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,4,4,0\"\u003e122\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,4,5,0\"\u003e130\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,4,6,0\"\u003e138\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 12.1763%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,4,7,0\"\u003e-\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 6.33835%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,4,8,0\"\u003e-\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 6.33835%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,4,9,0\"\u003e-\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 78.4px;\"\u003e\n\u003ctd style=\"width: 9.84112%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,5,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"3,5,0,0\"\u003eComfort Fit Waist (cm)\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,5,1,0\"\u003e108\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 12.1763%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,5,2,0\"\u003e114\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,5,3,0\"\u003e124\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,5,4,0\"\u003e134\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,5,5,0\"\u003e148\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 10.1747%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,5,6,0\"\u003e154\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 12.1763%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,5,7,0\"\u003e160\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 6.33835%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,5,8,0\"\u003e168\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 6.33835%; height: 78.4px;\"\u003e\u003cspan data-path-to-node=\"3,5,9,0\"\u003e176\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cp\u003eSee the ETERNA range \u003cspan style=\"color: #ff2a00;\"\u003e\u003ca href=\"https:\/\/www.hughmcelvannamenswear.com\/collections\/eterna-shirts\" style=\"color: #ff2a00;\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTo keep up to date with all of our news and updates here at Hugh McElvanna Menswear, please be sure to follow us on our social media channels:\u003cspan class=\"apple-converted-space\"\u003e \u003c\/span\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.facebook.com\/MenswearKeady\" target=\"_blank\"\u003e\u003cspan style=\"color: #ff2a00;\"\u003eFacebook\u003c\/span\u003e\u003c\/a\u003e\u003cspan class=\"apple-converted-space\"\u003e \u003c\/span\u003e\u0026amp;\u003cspan class=\"apple-converted-space\"\u003e \u003c\/span\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.instagram.com\/menswearkeady\/\" target=\"_blank\"\u003e\u003cspan style=\"color: #ff2a00;\"\u003eInstagram\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"38","offer_id":51855394079103,"sku":"0000005057-000032702","price":69.0,"currency_code":"GBP","in_stock":false},{"title":"39","offer_id":51855394111871,"sku":"0000005057-000032703","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"41","offer_id":51855394144639,"sku":"0000005057-000032704","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"42","offer_id":51855394177407,"sku":"0000005057-000032705","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"43","offer_id":51855394210175,"sku":"0000005057-000032706","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"44","offer_id":51855394242943,"sku":"0000005057-000032707","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"46","offer_id":51855394275711,"sku":"0000005057-000032708","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-modern-fit-cover-shirt-8819-00-x15v-4996951.jpg?v=1763199232"},{"product_id":"eterna-blue-modern-fit-shirt-8819-10-x15v","title":"ETERNA MODERN Fit Cover Shirt - 8819 10 X15V","description":"\u003ch2 data-path-to-node=\"2\"\u003eETERNA Modern Fit Cover Shirt\u003c\/h2\u003e\n\u003cp data-path-to-node=\"3\"\u003eUpgrade your style with the \u003cb data-path-to-node=\"3\" data-index-in-node=\"28\"\u003eETERNA Modern Fit Cover Shirt\u003c\/b\u003e at Hugh McElvanna Menswear. This shirt is designed for a clean and polished look. It is the perfect choice for the modern man.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"4\"\u003eComplete Coverage\u003c\/h3\u003e\n\u003cp data-path-to-node=\"5\"\u003eThe special opaque twill fabric hides tattoos and body hair perfectly. You can wear it with confidence at the office or for a night at the theatre. It is available in classic white and light blue.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"6\"\u003eSmart Design Features\u003c\/h3\u003e\n\u003cp data-path-to-node=\"7\"\u003eThis shirt has a sharp shark collar and a sleek, modern fit. Small navy details on the buttons and placket add a stylish touch. It looks great when paired with blue or dark blue suits.\u003c\/p\u003e\n\u003cul data-path-to-node=\"8\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,0,0\"\u003e\u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"0\"\u003e100% Cotton:\u003c\/b\u003e Soft, breathable, and comfortable for all-day wear.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,1,0\"\u003e\u003cb data-path-to-node=\"8,1,0\" data-index-in-node=\"0\"\u003eNon-Iron Fabric:\u003c\/b\u003e Stays crisp and smooth with very little effort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,2,0\"\u003e\u003cb data-path-to-node=\"8,2,0\" data-index-in-node=\"0\"\u003eVersatile Cuffs:\u003c\/b\u003e Long sleeves with cuffs that suit any event.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,3,0\"\u003e\u003cb data-path-to-node=\"8,3,0\" data-index-in-node=\"0\"\u003eEasy Care:\u003c\/b\u003e Simply wash at 40°C and tumble dry on low.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"9\"\u003eQuality You Can Trust\u003c\/h3\u003e\n\u003cp data-path-to-node=\"10\"\u003eETERNA is known for high-quality craftsmanship. This shirt is a must-have for your wardrobe. It combines clever technology with a timeless look. Order yours today from our Keady store.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/ETERNA_Collar_Size_Guide.png?v=1761923202\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e \u003c\/div\u003e\n\u003cp\u003eSee the ETERNA range \u003cspan style=\"color: #ff2a00;\"\u003e\u003ca href=\"https:\/\/www.hughmcelvannamenswear.com\/collections\/eterna-shirts\" style=\"color: #ff2a00;\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cspan style=\"color: #000000;\"\u003eTo keep up to date with all of our news and updates here at Hugh McElvanna Menswear, please be sure to follow us on our social media channels:\u003c\/span\u003e\u003cspan class=\"apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.facebook.com\/MenswearKeady\" target=\"_blank\"\u003eFacebook\u003c\/a\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cspan class=\"apple-converted-space\"\u003e \u003c\/span\u003e\u003cspan style=\"color: #000000;\"\u003e\u0026amp;\u003c\/span\u003e\u003cspan class=\"apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.instagram.com\/menswearkeady\/\" target=\"_blank\"\u003eInstagram\u003c\/a\u003e\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"38","offer_id":51855398535551,"sku":"0000005058-000032709","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"39","offer_id":51855398568319,"sku":"0000005058-000032710","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"41","offer_id":51855398601087,"sku":"0000005058-000032711","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"42","offer_id":51855398633855,"sku":"0000005058-000032712","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"43","offer_id":51855398666623,"sku":"0000005058-000032713","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"44","offer_id":51855398699391,"sku":"0000005058-000032714","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"46","offer_id":51855398732159,"sku":"0000005058-000032715","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-modern-fit-cover-shirt-8819-10-x15v-4408066.jpg?v=1763199629"},{"product_id":"eterna-modern-fit-check-shirt-8913-09-x146","title":"ETERNA MODERN Fit Vichy Check Shirt - 8913 09 X146","description":"\u003cp\u003eAdd timeless style to your wardrobe with the \u003cstrong\u003eETERNA Dark Blue Modern Fit Vichy Check Shirt, \u003c\/strong\u003enow available in\u003cstrong\u003e Hugh McElvanna Menswear Keady\u003c\/strong\u003e—a sophisticated blend of classic design and contemporary flair. Crafted in dark blue with a chic Vichy check pattern, this shirt offers both versatility and comfort, making it perfect for business or casual wear. Made from premium, wrinkle-free 100% cotton poplin, it provides a crisp look and an exceptionally soft feel, along with a \u003cstrong\u003enon-iron finish\u003c\/strong\u003e for easy care.\u003c\/p\u003e\n\u003cp\u003eThis shirt features a \u003cstrong\u003eclassic button-down collar\u003c\/strong\u003e and a \u003cstrong\u003ebreast pocket\u003c\/strong\u003e for a polished, functional touch. Stylish contrast patches on the collar and cuffs add a unique element of sophistication, while the \u003cstrong\u003econvertible cuffs\u003c\/strong\u003e and \u003cstrong\u003emodern fit\u003c\/strong\u003e give a tailored silhouette that effortlessly complements any outfit.\u003c\/p\u003e\n\u003cp\u003eCare is simple: wash on a gentle cycle at 40°C, tumble dry on low, and iron as needed up to 150°C. Add this versatile, stylish piece to your collection—order your ETERNA Vichy Check Shirt today and enjoy premium comfort and style every day.\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/Collar_Size_Guide_CM_to_Inches.png?v=1737799529\" alt=\"ETERNA Size conversion chart\"\u003e\u003c\/div\u003e\n\u003cp\u003eSee the ETERNA range \u003cspan style=\"color: #ff2a00;\"\u003e\u003ca style=\"color: #ff2a00;\" href=\"https:\/\/www.hughmcelvannamenswear.com\/collections\/eterna-shirts\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTo keep up to date with all of our news and updates here at Hugh McElvanna Menswear, please be sure to follow us on our social media channels:\u003cspan class=\"apple-converted-space\"\u003e \u003c\/span\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003ca style=\"color: #ff2a00;\" href=\"https:\/\/www.facebook.com\/MenswearKeady\" target=\"_blank\" rel=\"noopener\"\u003eFacebook\u003c\/a\u003e\u003c\/span\u003e\u003cspan class=\"apple-converted-space\"\u003e \u003c\/span\u003e\u0026amp;\u003cspan class=\"apple-converted-space\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.instagram.com\/menswearkeady\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cspan style=\"color: #ff2a00;\"\u003eInstagram\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"38","offer_id":51855419179391,"sku":"0000005059-000032716","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"39","offer_id":51855419212159,"sku":"0000005059-000032717","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"41","offer_id":51855419244927,"sku":"0000005059-000032718","price":59.0,"currency_code":"GBP","in_stock":false},{"title":"42","offer_id":51855419277695,"sku":"0000005059-000032719","price":59.0,"currency_code":"GBP","in_stock":false},{"title":"43","offer_id":51855419310463,"sku":"0000005059-000032720","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"44","offer_id":51855419343231,"sku":"0000005059-000032721","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"46","offer_id":51855419375999,"sku":"0000005059-000032722","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-modern-fit-vichy-check-shirt-8913-09-x146-1821508.jpg?v=1763199280"},{"product_id":"eterna-modern-fit-check-shirt-8913-58-x146","title":"ETERNA MODERN Fit Vichy Check Shirt - 8913 58 X146","description":"\u003cp\u003eAdd a pop of timeless style to your wardrobe with the \u003cstrong\u003eETERNA Modern Fit Vichy Check Shirt\u003c\/strong\u003e in vibrant red—a perfect blend of classic charm and modern appeal. This red Vichy check pattern offers a bold, sophisticated look that seamlessly transitions from business to casual settings is now available in \u003cstrong\u003eHugh McElvanna Menswear Keady.\u003c\/strong\u003e Crafted from premium, wrinkle-free 100% cotton poplin, this shirt provides lasting comfort and a fresh, crisp appearance with a \u003cstrong\u003enon-iron finish\u003c\/strong\u003e for effortless maintenance.\u003c\/p\u003e\n\u003cp\u003eKey details like the \u003cstrong\u003eclassic button-down collar\u003c\/strong\u003e and a \u003cstrong\u003ebreast pocket\u003c\/strong\u003e give it a refined touch, while eye-catching contrast patches on the collar and cuffs add unique style. The \u003cstrong\u003emodern fit\u003c\/strong\u003e and \u003cstrong\u003econvertible cuffs\u003c\/strong\u003e complete the tailored silhouette, pairing well with both casual and formal outfits.\u003c\/p\u003e\n\u003cp\u003eEasy to care for, this shirt can be washed on a gentle cycle at 40°C, tumble dried on low, and ironed up to 150°C. Bring a touch of classic and contemporary style into your wardrobe—order your ETERNA Vichy Check Shirt in red today and experience a standout look and all-day comfort.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/Collar_Size_Guide_CM_to_Inches.png?v=1737799529\" alt=\"ETERNA Size conversion chart\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cp\u003eSee the ETERNA range \u003cspan style=\"color: #ff2a00;\"\u003e\u003ca style=\"color: #ff2a00;\" href=\"https:\/\/www.hughmcelvannamenswear.com\/collections\/eterna-shirts\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTo keep up to date with all of our news and updates here at Hugh McElvanna Menswear, please be sure to follow us on our social media channels:\u003cspan class=\"apple-converted-space\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.facebook.com\/MenswearKeady\" target=\"_blank\" rel=\"noopener\"\u003e\u003cspan style=\"color: #ff2a00;\"\u003eFacebook\u003c\/span\u003e\u003c\/a\u003e\u003cspan class=\"apple-converted-space\"\u003e \u003c\/span\u003e\u0026amp;\u003cspan class=\"apple-converted-space\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.instagram.com\/menswearkeady\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cspan style=\"color: #ff2a00;\"\u003eInstagram\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"38","offer_id":51855421800831,"sku":"0000005060-000032723","price":59.0,"currency_code":"GBP","in_stock":false},{"title":"39","offer_id":51855421833599,"sku":"0000005060-000032724","price":59.0,"currency_code":"GBP","in_stock":false},{"title":"41","offer_id":51855421866367,"sku":"0000005060-000032725","price":59.0,"currency_code":"GBP","in_stock":false},{"title":"42","offer_id":51855421899135,"sku":"0000005060-000032726","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"43","offer_id":51855421931903,"sku":"0000005060-000032727","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"44","offer_id":51855421964671,"sku":"0000005060-000032728","price":59.0,"currency_code":"GBP","in_stock":false},{"title":"46","offer_id":51855421997439,"sku":"0000005060-000032729","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-modern-fit-vichy-check-shirt-8913-58-x146-4378506.jpg?v=1763199500"},{"product_id":"eterna-white-comfort-fit-shirt-8819-00-e15v","title":"ETERNA COMFORT Fit Oxford Shirt - 8100 00 E137","description":"\u003ch3 style=\"text-align: left;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/ETERNA_Collar_Size_Guide.png?v=1730555909\" alt=\"\"\u003eETERNA COMFORT FIT Shirt – Redefine Elegance and Comfort\u003c\/h3\u003e\n\u003cp\u003eElevate your wardrobe with the \u003cstrong\u003eETERNA COMFORT FIT Shirt\u003c\/strong\u003e, the ultimate blend of style, comfort, and innovation. This premium white shirt is designed for the modern man who values sophistication without compromising on functionality is now available in \u003cstrong\u003eHugh McElvanna Menswear Keady\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch4\u003eWhy Choose the ETERNA COMFORT FIT Shirt?\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Opacity\u003c\/strong\u003e: The ETERNA Cover Shirt is crafted with innovative yarn construction and advanced weaving techniques, ensuring a fully opaque finish. Say goodbye to transparency and hello to confidence in any setting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnmatched Versatility\u003c\/strong\u003e: Perfect for business meetings, opera nights, theater outings, or classical concerts, this shirt adapts seamlessly to any formal occasion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Fabric\u003c\/strong\u003e: Made from 100% cotton in a refined twill weave, it guarantees breathability, softness, and long-lasting quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Care\u003c\/strong\u003e: Featuring a non-iron finish, this shirt saves time while keeping you looking sharp throughout the day.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch4\u003eKey Features:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle\u003c\/strong\u003e: 8100 00 E137\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour\u003c\/strong\u003e: White\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit\u003c\/strong\u003e: COMFORT FIT – offering a relaxed yet polished silhouette.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign\u003c\/strong\u003e: Plain white for timeless elegance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollar\u003c\/strong\u003e: Shark collar for a sleek, modern look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCuffs\u003c\/strong\u003e: Convertible cuffs, adding a touch of versatility and class.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeves\u003c\/strong\u003e: Long sleeves for a classic finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePocket-Free\u003c\/strong\u003e: A clean, minimalist design without a breast pocket.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStep into any room with confidence and ease in the \u003cstrong\u003eETERNA COMFORT FIT Shirt\u003c\/strong\u003e. It's more than just a shirt—it's a statement of impeccable style and practicality.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/Collar_Size_Guide_CM_to_Inches.png?v=1737799529\" alt=\"ETERNA Size conversion chart\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSee the ETERNA range \u003cspan style=\"color: #ff2a00;\"\u003e\u003ca style=\"color: #ff2a00;\" href=\"https:\/\/www.hughmcelvannamenswear.com\/collections\/eterna-shirts\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTo keep up to date with all of our news and updates here at Hugh McElvanna Menswear, please be sure to follow us on our social media channels:\u003cspan class=\"apple-converted-space\"\u003e \u003c\/span\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003ca style=\"color: #ff2a00;\" href=\"https:\/\/www.facebook.com\/MenswearKeady\" target=\"_blank\" rel=\"noopener\"\u003eFacebook\u003c\/a\u003e\u003c\/span\u003e\u003cspan class=\"apple-converted-space\"\u003e \u003c\/span\u003e\u0026amp;\u003cspan class=\"apple-converted-space\"\u003e \u003c\/span\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003ca style=\"color: #ff2a00;\" href=\"https:\/\/www.instagram.com\/menswearkeady\/\" target=\"_blank\" rel=\"noopener\"\u003eInstagram\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"40cm","offer_id":54821286281599,"sku":"0000005066-000032739","price":69.0,"currency_code":"GBP","in_stock":false},{"title":"41cm","offer_id":54821286314367,"sku":"0000005066-000032740","price":69.0,"currency_code":"GBP","in_stock":false},{"title":"42cm","offer_id":54821286347135,"sku":"0000005066-000032741","price":69.0,"currency_code":"GBP","in_stock":false},{"title":"43cm","offer_id":54821286379903,"sku":"0000005066-000032742","price":69.0,"currency_code":"GBP","in_stock":false},{"title":"44cm","offer_id":54821286412671,"sku":"0000005066-000032743","price":69.0,"currency_code":"GBP","in_stock":false},{"title":"46cm","offer_id":54821286445439,"sku":"0000005066-000032745","price":69.0,"currency_code":"GBP","in_stock":false},{"title":"47cm","offer_id":54821286478207,"sku":"0000005066-000032746","price":72.0,"currency_code":"GBP","in_stock":false},{"title":"48cm","offer_id":54821286510975,"sku":"0000005066-000032747","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"50cm","offer_id":54821286543743,"sku":"0000005066-000032749","price":74.0,"currency_code":"GBP","in_stock":true},{"title":"52cm","offer_id":54821286576511,"sku":"0000005066-000032750","price":74.0,"currency_code":"GBP","in_stock":false},{"title":"54cm","offer_id":54821286609279,"sku":"0000005066-000032751","price":74.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-comfort-fit-oxford-shirt-8100-00-e137-2101138.jpg?v=1763199305"},{"product_id":"eterna-blue-comfort-fit-shirt-8819-10-e15v","title":"ETERNA COMFORT Fit Oxford Shirt - 8100 12 E137","description":"\u003ch3 style=\"text-align: left;\"\u003eETERNA COMFORT FIT Shirt – Where Style Meets Innovation \u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eETERNA COMFORT FIT Shirt\u003c\/strong\u003e is the perfect choice for the modern man who values timeless elegance, superior comfort, and effortless functionality. This premium white shirt, available in Hugh McElvanna Menswear Keady, is designed to make a statement no matter the occasion.\u003c\/p\u003e\n\u003ch4\u003eWhat Makes the ETERNA Shirt Stand Out?\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Coverage\u003c\/strong\u003e: Thanks to its innovative yarn construction and advanced weaving, the ETERNA Cover Shirt offers full opacity, ensuring nothing shows through for a polished and confident look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Elegance\u003c\/strong\u003e: Ideal for business meetings, evenings at the opera, theater performances, or classical concerts, this shirt seamlessly complements any formal setting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Fabric\u003c\/strong\u003e: Crafted from 100% cotton in a luxurious twill weave, it provides exceptional softness, breathability, and durability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHassle-Free Care\u003c\/strong\u003e: With its non-iron finish, this shirt keeps you looking sharp all day with minimal effort.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch4\u003eKey Features:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle\u003c\/strong\u003e: 8100 12 E137\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour: \u003c\/strong\u003eBlue\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit\u003c\/strong\u003e: COMFORT FIT – a relaxed yet tailored silhouette for all-day comfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign\u003c\/strong\u003e: Clean, plain white for timeless sophistication.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollar\u003c\/strong\u003e: Shark collar for a refined, modern touch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCuffs\u003c\/strong\u003e: Convertible cuffs for added style and adaptability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeves\u003c\/strong\u003e: Long sleeves for a classic and polished look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePocket-Free Design\u003c\/strong\u003e: A sleek, minimalist aesthetic with no breast pocket.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe \u003cstrong\u003eETERNA COMFORT FIT Shirt\u003c\/strong\u003e is more than just clothing—it's a seamless blend of style, quality, and ease, making it an essential addition to any wardrobe.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/Collar_Size_Guide_CM_to_Inches.png?v=1737799529\" alt=\"ETERNA Size conversion chart\"\u003e\u003c\/div\u003e\n\u003cp\u003eSee the ETERNA range \u003cspan style=\"color: #ff2a00;\"\u003e\u003ca style=\"color: #ff2a00;\" href=\"https:\/\/www.hughmcelvannamenswear.com\/collections\/eterna-shirts\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTo keep up to date with all of our news and updates here at Hugh McElvanna Menswear, please be sure to follow us on our social media channels:\u003cspan class=\"apple-converted-space\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.facebook.com\/MenswearKeady\" target=\"_blank\" rel=\"noopener\"\u003e\u003cspan style=\"color: #ff2a00;\"\u003eFacebook\u003c\/span\u003e\u003c\/a\u003e\u003cspan class=\"apple-converted-space\"\u003e \u003c\/span\u003e\u0026amp;\u003cspan class=\"apple-converted-space\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.instagram.com\/menswearkeady\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cspan style=\"color: #ff2a00;\"\u003eInstagram\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"40cm","offer_id":54821307351423,"sku":"0000005067-000032752","price":69.0,"currency_code":"GBP","in_stock":false},{"title":"41cm","offer_id":54821307384191,"sku":"0000005067-000032753","price":69.0,"currency_code":"GBP","in_stock":false},{"title":"42cm","offer_id":54821307416959,"sku":"0000005067-000032754","price":69.0,"currency_code":"GBP","in_stock":false},{"title":"43cm","offer_id":54821307449727,"sku":"0000005067-000032755","price":69.0,"currency_code":"GBP","in_stock":false},{"title":"44cm","offer_id":54821307482495,"sku":"0000005067-000032756","price":69.0,"currency_code":"GBP","in_stock":false},{"title":"46cm","offer_id":54821307515263,"sku":"0000005067-000032758","price":69.0,"currency_code":"GBP","in_stock":false},{"title":"47cm","offer_id":54821309383039,"sku":"0000005067-000032759","price":72.0,"currency_code":"GBP","in_stock":false},{"title":"48cm","offer_id":54821307548031,"sku":"0000005067-000032760","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"50cm","offer_id":54821307580799,"sku":"0000005067-000032762","price":74.0,"currency_code":"GBP","in_stock":true},{"title":"52cm","offer_id":54821307613567,"sku":"0000005067-000032763","price":74.0,"currency_code":"GBP","in_stock":true},{"title":"54cm","offer_id":54821307646335,"sku":"0000005067-000032764","price":74.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-comfort-fit-oxford-shirt-8100-12-e137-4422986.jpg?v=1763199311"},{"product_id":"eterna-non-iron-cotton-shirt-1178-14_x17v","title":"Eterna Modern Fit Shirt | 1178\/14-X17V","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna Modern Fit Non-Iron 100% Cotton Shirt\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eUpgrade your wardrobe with the premium Eterna Modern Fit Non-Iron 100% Cotton Shirt. This high-quality long-sleeve dress shirt is meticulously designed for the modern gentleman, seamlessly blending timeless European shirting heritage with daily, low-maintenance practicality.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eIt serves as a highly dependable foundation piece for your premium shirt collection, moving easily across changing seasonal events. The sleek layout beautifully balances a crisp presentation with innovative fabric engineering, ensuring you look effortlessly refined whether you are heading into the office, travelling for business, or attending formal events.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003eNon-Iron Premium Cotton and Tailored Silhouette\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThe cornerstone of this Eterna shirt is its premium-quality construction, expertly woven from 100% high-quality cotton fabric. This natural material delivers exceptional softness, superior breathability, and skin-friendly nature that ensures all-day comfort. Engineered with an advanced wrinkle-free finish, the non-iron fabric guarantees you remain completely sharp and presentable throughout the day with minimal effort.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eTailored to provide a modern fit silhouette, the garment offers a contemporary tailored look that strikes the perfect balance between a slim and classic fit. This structure contours the body neatly while ensuring comfortable ease of physical movement throughout long office hours or social gatherings. The design features a classic button-up placket and structured collar that frames the face perfectly, functioning beautifully when paired with a formal necktie or worn open-collar for a relaxed look.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eDetailed Size and Fitting Guide\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eTo enjoy the best possible fit from your premium Eterna modern fit shirt, please consult our detailed dimension matrix below:\u003c\/p\u003e\n\u003ctable data-path-to-node=\"10\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar Size (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar Size (Inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eModern Fit Chest\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eModern Fit Waist\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,0,0\"\u003e\u003cb data-path-to-node=\"10,1,0,0\" data-index-in-node=\"0\"\u003e37 \/ 38\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,1,0\"\u003e14.5\" - 15\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,2,0\"\u003e110cm (43\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,3,0\"\u003e102cm (40\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,0,0\"\u003e\u003cb data-path-to-node=\"10,2,0,0\" data-index-in-node=\"0\"\u003e39 \/ 40\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,1,0\"\u003e15.5\" - 15.7\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,2,0\"\u003e116cm (45.5\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,3,0\"\u003e106cm (41.5\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,0,0\"\u003e\u003cb data-path-to-node=\"10,3,0,0\" data-index-in-node=\"0\"\u003e41 \/ 42\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,1,0\"\u003e16\" - 16.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,2,0\"\u003e122cm (48\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,3,0\"\u003e114cm (45\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,0,0\"\u003e\u003cb data-path-to-node=\"10,4,0,0\" data-index-in-node=\"0\"\u003e43 \/ 44\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,1,0\"\u003e17\" - 17.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,2,0\"\u003e132cm (52\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,3,0\"\u003e122cm (48\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,0,0\"\u003e\u003cb data-path-to-node=\"10,5,0,0\" data-index-in-node=\"0\"\u003e45 \/ 46\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,1,0\"\u003e17.7\" - 18\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,2,0\"\u003e138cm (54\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,3,0\"\u003e130cm (51\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,0,0\"\u003e\u003cb data-path-to-node=\"10,6,0,0\" data-index-in-node=\"0\"\u003e47 \/ 48\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,1,0\"\u003e18.5\" - 19\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,2,0\"\u003e146cm (57.5\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,3,0\"\u003e138cm (54\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eKey Product Specifications\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eOur premium Eterna dress shirt is engineered with precise lifestyle, functional, and design attributes to ensure an immaculate finish:\u003c\/p\u003e\n\u003cul data-path-to-node=\"14\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,0,0\"\u003e\u003cb data-path-to-node=\"14,0,0\" data-index-in-node=\"0\"\u003eOfficial Style Code:\u003c\/b\u003e 1178-14_X17V for effortless product verification, guaranteed quality, and quick online matching.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,1,0\"\u003e\u003cb data-path-to-node=\"14,1,0\" data-index-in-node=\"0\"\u003e100% Premium Cotton:\u003c\/b\u003e Crafted entirely from high-grade cotton selected for its incredible softness, breathability, and skin-friendly comfort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,2,0\"\u003e\u003cb data-path-to-node=\"14,2,0\" data-index-in-node=\"0\"\u003eNon-Iron Technology:\u003c\/b\u003e Specially processed to deliver a permanent wrinkle-free finish that saves time and maintains a crisp look all day long.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,3,0\"\u003e\u003cb data-path-to-node=\"14,3,0\" data-index-in-node=\"0\"\u003eModern Fit Cut:\u003c\/b\u003e Tailored with a contemporary, sleek silhouette that bridges the gap between a classic and slim fit for flattering comfort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,4,0\"\u003e\u003cb data-path-to-node=\"14,4,0\" data-index-in-node=\"0\"\u003ePremium Construction:\u003c\/b\u003e Finished with high-quality stitching and durable fabric designed to resist daily wear and maintain its premium structure.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,5,0\"\u003e\u003cb data-path-to-node=\"14,5,0\" data-index-in-node=\"0\"\u003eClassic Button-Up Design:\u003c\/b\u003e Outfitted with a timeless and elegant front placket that accommodates formal neckwear or looks sharp when worn unbuttoned.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,6,0\"\u003e\u003cb data-path-to-node=\"14,6,0\" data-index-in-node=\"0\"\u003eTravel-Friendly Fabric:\u003c\/b\u003e Engineered with wrinkle-free properties that make it the ultimate choice for business trips, holidays, and long-haul travel.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"16\"\u003eSophisticated Smart-Casual Styling Advice\u003c\/h2\u003e\n\u003cp data-path-to-node=\"17\"\u003eThe timeless profile of this solid cotton dress shirt makes it exceptionally simple to coordinate with your existing collection. For an immaculate, traditional business presentation or professional office wear, tuck this shirt into a sharp tailored suit and finish with a silk tie and polished leather dress shoes.\u003c\/p\u003e\n\u003cp data-path-to-node=\"18\"\u003eWhen your schedule calls for a polished, smart-casual appearance or an evening out, achieve an effortless aesthetic of relaxed elegance by pairing it unbuttoned at the collar with clean chinos or dark denim jeans.\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"38","offer_id":57684158710143,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":false},{"title":"39","offer_id":57684158742911,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":false},{"title":"41","offer_id":55159983505791,"sku":"0000005134-000033212","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"42","offer_id":57684158775679,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":false},{"title":"43","offer_id":55159983571327,"sku":"0000005134-000033214","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"44","offer_id":55159983604095,"sku":"0000005134-000033215","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"46","offer_id":57684158808447,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-modern-fit-shirt-1178-14-x17v-4704152.webp?v=1769791155"},{"product_id":"eterna-modern-fit-blue-shirt-1179-12_x18k","title":"Eterna Modern Fit Light Blue Herringbone Shirt | 1179\/12-X18K","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna Modern Fit Light Blue Herringbone Shirt\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eUpgrade your wardrobe with the premium Eterna Modern Fit Light Blue Herringbone Shirt. This high-quality long-sleeve dress shirt is meticulously designed for the modern gentleman, seamlessly blending timeless European shirting heritage with daily, low-maintenance practicality.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eIt serves as a highly dependable foundation piece for your premium shirt collection, moving easily across changing seasonal events. The sleek layout beautifully balances a crisp presentation with innovative fabric engineering, ensuring you look effortlessly refined whether you are heading into the office, travelling for business, or attending formal events.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003eNon-Iron Premium Cotton and Tailored Silhouette\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThe cornerstone of this Eterna shirt is its premium-quality construction, expertly woven from 100% high-quality cotton fabric. This natural material delivers exceptional softness, maximum breathability, and a skin-friendly nature that ensures all-day comfort. Engineered with an advanced wrinkle-free finish, the non-iron fabric guarantees you remain completely sharp and presentable throughout the day with minimal effort.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eTailored to provide a modern fit silhouette, the garment offers a contemporary tailored look that strikes the perfect balance between a slim and classic fit. This structure contours the body neatly while ensuring comfortable ease of physical movement throughout long office hours or social gatherings. The design features a classic Kent collar that frames the face perfectly and functions beautifully when paired with a formal necktie or worn open-collar for a relaxed look. Additionally, adjustable buttoned cuffs give you total styling freedom to customize your fit or roll up the sleeves for off-duty comfort.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eKey Product Specifications\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eOur premium Eterna herringbone dress shirt is engineered with precise lifestyle, functional, and design attributes to ensure an immaculate finish:\u003c\/p\u003e\n\u003cul data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003eOfficial Style Code:\u003c\/b\u003e 1179-12_X18K for effortless product verification, guaranteed quality, and quick online matching.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003e100% Premium Cotton:\u003c\/b\u003e Crafted entirely from high-grade cotton selected for its incredible softness, breathability, and skin-friendly comfort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eNon-Iron Technology:\u003c\/b\u003e Specially processed to deliver a permanent wrinkle-free finish that saves time and maintains a crisp look all day long.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cb data-path-to-node=\"10,3,0\" data-index-in-node=\"0\"\u003eModern Fit Cut:\u003c\/b\u003e Tailored with a contemporary, sleek silhouette that bridges the gap between a classic and slim fit for flattering comfort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,4,0\"\u003e\u003cb data-path-to-node=\"10,4,0\" data-index-in-node=\"0\"\u003eLight Blue Herringbone Weave:\u003c\/b\u003e Finished with a sophisticated herringbone texture that enhances the light blue shade, adding premium visual depth and substance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,5,0\"\u003e\u003cb data-path-to-node=\"10,5,0\" data-index-in-node=\"0\"\u003eClassic Kent Collar:\u003c\/b\u003e Outfitted with a highly versatile collar design that accommodates formal neckwear or looks sharp when worn unbuttoned.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,6,0\"\u003e\u003cb data-path-to-node=\"10,6,0\" data-index-in-node=\"0\"\u003eAdjustable Buttoned Cuffs:\u003c\/b\u003e Completed with customizable button positions allowing for a tailored wrist fit or a relaxed rolled-up style.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,7,0\"\u003e\u003cb data-path-to-node=\"10,7,0\" data-index-in-node=\"0\"\u003eMulti-Occasion Wear:\u003c\/b\u003e Expertly designed to function beautifully for business meetings, office routines, formal events, and smart-casual styling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eSophisticated Smart-Casual Styling Advice\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eThe timeless light blue tone and textured herringbone profile of this cotton dress shirt make it exceptionally simple to coordinate with your existing collection. For an immaculate, traditional business presentation or professional office wear, tuck this shirt into a tailored suit and finish with polished leather dress shoes.\u003c\/p\u003e\n\u003cp data-path-to-node=\"14\"\u003eWhen your schedule calls for a polished, smart-casual appearance or an evening out, achieve an effortless aesthetic of relaxed elegance by pairing it unbuttoned at the collar with clean chinos and leather loafers.\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"38","offer_id":55163538243967,"sku":"0000005135-000033218","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"39","offer_id":55163538276735,"sku":"0000005135-000033219","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"41","offer_id":55163538309503,"sku":"0000005135-000033220","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"42","offer_id":55163538342271,"sku":"0000005135-000033221","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"43","offer_id":55163538375039,"sku":"0000005135-000033222","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"44","offer_id":55163538407807,"sku":"0000005135-000033223","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"46","offer_id":55163538440575,"sku":"0000005135-000033224","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"48","offer_id":55163538473343,"sku":"0000005135-000033225","price":50.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-modern-fit-light-blue-herringbone-shirt-1179-12-x18k-4946029.jpg?v=1763199386"},{"product_id":"eterna-1863-modern-fit-blue-textured-shirt-1187-12_x68v","title":"Eterna 1863 Modern Fit Light Blue Textured Shirt | 1187\/12-X68V","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna 1863 Modern Fit Light Blue Textured Shirt\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eUpgrade your wardrobe with the premium Eterna 1863 Modern Fit Light Blue Textured Shirt. This high-quality long-sleeve dress shirt is meticulously designed for the modern gentleman, seamlessly blending timeless European shirting heritage with daily, low-maintenance practicality.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eIt serves as a highly dependable foundation piece for your premium shirt collection, moving easily across changing seasonal events. The sleek layout beautifully balances a crisp presentation with luxury fabric technology, ensuring you look effortlessly refined whether you are heading into the office, travelling for business, or attending formal events.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003ePremium Textured Cotton and Tailored Silhouette\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThe cornerstone of this Eterna shirt is its premium-quality construction, expertly woven from 100% high-quality cotton fabric. This luxury natural material delivers exceptional softness, superior breathability, and reliable durability for all-day comfort. Engineered with an elegant textured weave, the high-end fabric technology enhances the classic light blue shade, adding premium visual depth and sophisticated substance to your smart appearance.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eTailored to provide a modern fit silhouette, the garment offers a clean, tailored look that strikes the perfect balance between a slim and classic fit. This structure contours the body neatly while ensuring comfortable ease of physical movement throughout long office hours or social gatherings. The design features a classic Kent collar that frames the face perfectly and functions beautifully when paired with a formal necktie or worn open-collar for relaxed elegance. Additionally, adjustable buttoned cuffs give you total styling freedom to customize your fit or roll up the sleeves for off-duty comfort.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eDetailed Size and Fitting Guide\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eTo enjoy the best possible fit from your premium Eterna modern fit shirt, please consult our detailed dimension matrix below:\u003c\/p\u003e\n\u003ctable data-path-to-node=\"10\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar Size (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar Size (Inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eModern Fit Chest (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eModern Fit Waist (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,0,0\"\u003e\u003cb data-path-to-node=\"10,1,0,0\" data-index-in-node=\"0\"\u003e37 \/ 38\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,1,0\"\u003e14.5\" - 15\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,2,0\"\u003e110\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,3,0\"\u003e102\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,0,0\"\u003e\u003cb data-path-to-node=\"10,2,0,0\" data-index-in-node=\"0\"\u003e39 \/ 40\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,1,0\"\u003e15.5\" - 15.7\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,2,0\"\u003e116\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,3,0\"\u003e106\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,0,0\"\u003e\u003cb data-path-to-node=\"10,3,0,0\" data-index-in-node=\"0\"\u003e41 \/ 42\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,1,0\"\u003e16\" - 16.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,2,0\"\u003e122\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,3,0\"\u003e114\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,0,0\"\u003e\u003cb data-path-to-node=\"10,4,0,0\" data-index-in-node=\"0\"\u003e43 \/ 44\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,1,0\"\u003e17\" - 17.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,2,0\"\u003e132\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,3,0\"\u003e122\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,0,0\"\u003e\u003cb data-path-to-node=\"10,5,0,0\" data-index-in-node=\"0\"\u003e45 \/ 46\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,1,0\"\u003e17.7\" - 18\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,2,0\"\u003e138\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,3,0\"\u003e130\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,0,0\"\u003e\u003cb data-path-to-node=\"10,6,0,0\" data-index-in-node=\"0\"\u003e47 \/ 48\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,1,0\"\u003e18.5\" - 19\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,2,0\"\u003e146\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,3,0\"\u003e138\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eKey Product Specifications\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eOur premium Eterna 1863 textured dress shirt is engineered with precise lifestyle, functional, and design attributes to ensure an immaculate finish:\u003c\/p\u003e\n\u003cul data-path-to-node=\"14\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,0,0\"\u003e\u003cb data-path-to-node=\"14,0,0\" data-index-in-node=\"0\"\u003eOfficial Style Code:\u003c\/b\u003e 1187-12_X68V for effortless product verification, guaranteed quality, and quick online matching.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,1,0\"\u003e\u003cb data-path-to-node=\"14,1,0\" data-index-in-node=\"0\"\u003e100% Premium Cotton:\u003c\/b\u003e Crafted entirely from high-grade cotton selected for its incredible softness, breathability, and natural strength.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,2,0\"\u003e\u003cb data-path-to-node=\"14,2,0\" data-index-in-node=\"0\"\u003eEasy-Care Fabric:\u003c\/b\u003e Specially engineered for minimal maintenance, keeping the garment crisp, smooth, and stylish all day long.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,3,0\"\u003e\u003cb data-path-to-node=\"14,3,0\" data-index-in-node=\"0\"\u003eModern Fit Cut:\u003c\/b\u003e Tailored with a contemporary silhouette that bridges the gap between a classic and slim fit for flattering comfort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,4,0\"\u003e\u003cb data-path-to-node=\"14,4,0\" data-index-in-node=\"0\"\u003eElegant Textured Weave:\u003c\/b\u003e Finished with a subtle woven texture that adds visual depth and sophistication to the light blue tone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,5,0\"\u003e\u003cb data-path-to-node=\"14,5,0\" data-index-in-node=\"0\"\u003eClassic Kent Collar:\u003c\/b\u003e Outfitted with a highly versatile collar design that accommodates formal neckwear or looks sharp when worn unbuttoned.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,6,0\"\u003e\u003cb data-path-to-node=\"14,6,0\" data-index-in-node=\"0\"\u003eAdjustable Buttoned Cuffs:\u003c\/b\u003e Completed with customizable button positions allowing for a tailored wrist fit or a relaxed rolled-up style.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,7,0\"\u003e\u003cb data-path-to-node=\"14,7,0\" data-index-in-node=\"0\"\u003eExclusive 1863 Heritage:\u003c\/b\u003e Represents the highest level of craftsmanship and fabric technology from a leader in fine men's shirting.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"16\"\u003eSophisticated Smart-Casual Styling Advice\u003c\/h2\u003e\n\u003cp data-path-to-node=\"17\"\u003eThe timeless light blue tone and textured profile of this cotton dress shirt make it exceptionally simple to coordinate with your existing collection. For an immaculate, professional business presentation or sharp office wear, tuck this shirt into a tailored suit and finish with polished leather dress shoes.\u003c\/p\u003e\n\u003cp data-path-to-node=\"18\"\u003eWhen your schedule calls for a polished, smart-casual appearance or an evening out, achieve an effortless aesthetic of relaxed elegance by pairing it unbuttoned at the collar with clean chinos and leather loafers.\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"39","offer_id":55163575075199,"sku":"0000005137-000033234","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"41","offer_id":55163575107967,"sku":"0000005137-000033235","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"42","offer_id":55163575140735,"sku":"0000005137-000033236","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"43","offer_id":55163575173503,"sku":"0000005137-000033237","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"44","offer_id":55163575206271,"sku":"0000005137-000033238","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"46","offer_id":55163575239039,"sku":"0000005137-000033239","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"48","offer_id":55163575271807,"sku":"0000005137-000033240","price":65.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-1863-modern-fit-light-blue-textured-shirt-1187-12-x68v-2243213.webp?v=1769687598"},{"product_id":"eterna-modern-fit-purple-shirt-1178-94_x17v","title":"Eterna Modern Fit Purple Micro Pattern Shirt - 1178-94_X17V","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna Modern Fit Purple Micro Pattern Shirt\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eUpgrade your wardrobe with the premium Eterna Modern Fit Purple Micro Pattern Shirt. This high-quality long-sleeve dress shirt is meticulously designed for the modern gentleman, seamlessly blending timeless European style with daily, low-maintenance practicality.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eIt serves as a highly dependable foundation piece for your premium shirt collection, moving easily across changing seasonal events. The sleek layout beautifully balances a crisp presentation with innovative fabric engineering, ensuring you look effortlessly refined whether you are heading into the office, travelling for business, or attending formal events.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003eNon-Iron Premium Cotton and Tailored Silhouette\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThe cornerstone of this Eterna shirt is its premium-quality construction, expertly woven from 100% high-quality cotton fabric. This natural material delivers exceptional softness, superior breathability, and a unique micro-pattern texture that ensures all-day comfort. Engineered with a specialized wrinkle-free finish, the non-iron fabric guarantees you remain completely sharp and presentable throughout the day with minimal effort.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eTailored to provide a modern fit silhouette, the garment offers a flattering, tailored look that contours the body neatly without feeling too tight or restrictive. The structure features a classic Kent collar that frames the face perfectly and functions beautifully when paired with a formal necktie or worn open for a relaxed look. Additionally, adjustable buttoned cuffs give you total styling freedom to customize your fit or roll up the sleeves for off-duty comfort.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eDetailed Size and Fitting Guide\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eTo enjoy the best possible fit from your premium Eterna modern fit shirt, please consult our detailed dimension matrix below:\u003c\/p\u003e\n\u003ctable data-path-to-node=\"10\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar Size (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar Size (Inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eModern Fit Chest\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eModern Fit Waist\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,0,0\"\u003e\u003cb data-path-to-node=\"10,1,0,0\" data-index-in-node=\"0\"\u003e37 \/ 38\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,1,0\"\u003e14.5\" - 15\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,2,0\"\u003e110cm (43\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,3,0\"\u003e102cm (40\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,0,0\"\u003e\u003cb data-path-to-node=\"10,2,0,0\" data-index-in-node=\"0\"\u003e39 \/ 40\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,1,0\"\u003e15.5\" - 15.7\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,2,0\"\u003e116cm (45.5\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,3,0\"\u003e106cm (41.5\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,0,0\"\u003e\u003cb data-path-to-node=\"10,3,0,0\" data-index-in-node=\"0\"\u003e41 \/ 42\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,1,0\"\u003e16\" - 16.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,2,0\"\u003e122cm (48\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,3,0\"\u003e114cm (45\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,0,0\"\u003e\u003cb data-path-to-node=\"10,4,0,0\" data-index-in-node=\"0\"\u003e43 \/ 44\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,1,0\"\u003e17\" - 17.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,2,0\"\u003e132cm (52\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,3,0\"\u003e122cm (48\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,0,0\"\u003e\u003cb data-path-to-node=\"10,5,0,0\" data-index-in-node=\"0\"\u003e45 \/ 46\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,1,0\"\u003e17.7\" - 18\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,2,0\"\u003e138cm (54\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,3,0\"\u003e130cm (51\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,0,0\"\u003e\u003cb data-path-to-node=\"10,6,0,0\" data-index-in-node=\"0\"\u003e47 \/ 48\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,1,0\"\u003e18.5\" - 19\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,2,0\"\u003e146cm (57.5\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,3,0\"\u003e138cm (54\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eKey Product Specifications\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eOur premium Eterna micro-pattern dress shirt is engineered with precise lifestyle, functional, and design attributes to ensure an immaculate finish:\u003c\/p\u003e\n\u003cul data-path-to-node=\"14\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,0,0\"\u003e\u003cb data-path-to-node=\"14,0,0\" data-index-in-node=\"0\"\u003eOfficial Style Code\u003c\/b\u003e: 1178-94_X17V for effortless product verification, guaranteed quality, and quick online matching.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,1,0\"\u003e\u003cb data-path-to-node=\"14,1,0\" data-index-in-node=\"0\"\u003e100% Premium Cotton\u003c\/b\u003e: Crafted entirely from high-grade cotton yarn selected for its incredible softness, texture, and breathability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,2,0\"\u003e\u003cb data-path-to-node=\"14,2,0\" data-index-in-node=\"0\"\u003eNon-Iron Technology\u003c\/b\u003e: Specially processed to deliver a permanent wrinkle-free finish that saves time and maintains a crisp look all day long.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,3,0\"\u003e\u003cb data-path-to-node=\"14,3,0\" data-index-in-node=\"0\"\u003eModern Fit Cut\u003c\/b\u003e: Tailored with a contemporary, sleek silhouette that balances a smart, flattering look with relaxed comfort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,4,0\"\u003e\u003cb data-path-to-node=\"14,4,0\" data-index-in-node=\"0\"\u003ePurple Micro-Pattern\u003c\/b\u003e: Woven with an elegant and sophisticated purple micro-pattern that adds premium visual depth and colour to your outfit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,5,0\"\u003e\u003cb data-path-to-node=\"14,5,0\" data-index-in-node=\"0\"\u003eClassic Kent Collar\u003c\/b\u003e: Outfitted with a highly versatile collar design that accommodates formal neckwear or looks sharp when worn unbuttoned.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,6,0\"\u003e\u003cb data-path-to-node=\"14,6,0\" data-index-in-node=\"0\"\u003eAdjustable Buttoned Cuffs\u003c\/b\u003e: Completed with customizable button positions allowing for a tailored wrist fit or a relaxed rolled-up style.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,7,0\"\u003e\u003cb data-path-to-node=\"14,7,0\" data-index-in-node=\"0\"\u003eMulti-Occasion Wear\u003c\/b\u003e: Expertly designed to function beautifully for business meetings, office routines, formal events, and smart-casual styling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"16\"\u003eSophisticated Smart-Casual Styling Advice\u003c\/h2\u003e\n\u003cp data-path-to-node=\"17\"\u003eThe elegant purple micro-pattern and refined silhouette of this cotton shirt make it exceptionally simple to coordinate with your existing collection. For an immaculate, traditional business presentation or formal event, tuck this shirt into a sharp grey or navy suit and layer beneath a matching structured blazer.\u003c\/p\u003e\n\u003cp data-path-to-node=\"18\"\u003eWhen your weekend schedule calls for a polished, smart-casual appearance, achieve an effortless aesthetic by pairing it unbuttoned at the collar with clean chinos or dark denim jeans. To finish a highly formal look, complete the ensemble beautifully by adding a premium silk tie and polished leather dress shoes.\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"38","offer_id":55165553377663,"sku":"0000005133-000033202","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"39","offer_id":55165553410431,"sku":"0000005133-000033203","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"41","offer_id":55165553443199,"sku":"0000005133-000033204","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"42","offer_id":55165553475967,"sku":"0000005133-000033205","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"43","offer_id":55165553508735,"sku":"0000005133-000033206","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"44","offer_id":55165553541503,"sku":"0000005133-000033207","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"46","offer_id":55165553574271,"sku":"0000005133-000033208","price":45.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-modern-fit-purple-micro-pattern-shirt-1178-94-x17v-3413920.webp?v=1769764458"},{"product_id":"eterna-modern-fit-lilac-shirt-1179-90_x18k","title":"Eterna Modern Fit Lilac Herringbone Shirt - 1179-90_X18K","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna Modern Fit Shirt – Lilac Herringbone\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eUpgrade your wardrobe with the premium Eterna Modern Fit Shirt in Lilac Herringbone. This high-quality long-sleeve dress shirt is meticulously designed for the modern gentleman, seamlessly blending timeless European style with daily, low-maintenance practicality.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eIt serves as a highly dependable foundation piece for your premium shirt collection, moving easily across changing seasonal events. The sleek layout beautifully balances a crisp presentation with innovative fabric engineering, ensuring you look effortlessly refined whether you are heading into the office, travelling for business, or attending formal events.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003eNon-Iron Premium Cotton and Tailored Silhouette\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThe cornerstone of this Eterna shirt is its premium-quality construction, expertly woven from 100% high-quality cotton fabric. This natural material delivers exceptional softness, superior breathability, and a stylish herringbone texture that ensures all-day comfort. Engineered with a specialized wrinkle-free finish, the non-iron fabric guarantees you remain completely sharp and presentable throughout the day with minimal effort.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eTailored to provide a modern fit silhouette, the garment offers a flattering, tailored look that contours the body neatly without feeling too tight or restrictive. The structure features a classic Kent collar that frames the face perfectly and functions beautifully when paired with a formal necktie or worn open for a relaxed look. Additionally, adjustable buttoned cuffs give you total styling freedom to customize your fit or roll up the sleeves for off-duty comfort.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eDetailed Size and Fitting Guide\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eTo enjoy the best possible fit from your premium Eterna modern fit shirt, please consult our detailed dimension matrix below:\u003c\/p\u003e\n\u003ctable data-path-to-node=\"10\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar Size (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar Size (Inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eModern Fit Chest\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eModern Fit Waist\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,0,0\"\u003e\u003cb data-path-to-node=\"10,1,0,0\" data-index-in-node=\"0\"\u003e37 \/ 38\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,1,0\"\u003e14.5\" - 15\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,2,0\"\u003e110cm (43\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,3,0\"\u003e102cm (40\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,0,0\"\u003e\u003cb data-path-to-node=\"10,2,0,0\" data-index-in-node=\"0\"\u003e39 \/ 40\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,1,0\"\u003e15.5\" - 15.7\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,2,0\"\u003e116cm (45.5\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,3,0\"\u003e106cm (41.5\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,0,0\"\u003e\u003cb data-path-to-node=\"10,3,0,0\" data-index-in-node=\"0\"\u003e41 \/ 42\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,1,0\"\u003e16\" - 16.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,2,0\"\u003e122cm (48\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,3,0\"\u003e114cm (45\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,0,0\"\u003e\u003cb data-path-to-node=\"10,4,0,0\" data-index-in-node=\"0\"\u003e43 \/ 44\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,1,0\"\u003e17\" - 17.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,2,0\"\u003e132cm (52\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,3,0\"\u003e122cm (48\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,0,0\"\u003e\u003cb data-path-to-node=\"10,5,0,0\" data-index-in-node=\"0\"\u003e45 \/ 46\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,1,0\"\u003e17.7\" - 18\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,2,0\"\u003e138cm (54\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,3,0\"\u003e130cm (51\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,0,0\"\u003e\u003cb data-path-to-node=\"10,6,0,0\" data-index-in-node=\"0\"\u003e47 \/ 48\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,1,0\"\u003e18.5\" - 19\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,2,0\"\u003e146cm (57.5\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,3,0\"\u003e138cm (54\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eKey Product Specifications\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eOur premium Eterna herringbone dress shirt is engineered with precise lifestyle, functional, and design attributes to ensure an immaculate finish:\u003c\/p\u003e\n\u003cul data-path-to-node=\"14\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,0,0\"\u003e\u003cb data-path-to-node=\"14,0,0\" data-index-in-node=\"0\"\u003eOfficial Style Code\u003c\/b\u003e: 1179-90_X18K for effortless product verification, guaranteed quality, and quick online matching.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,1,0\"\u003e\u003cb data-path-to-node=\"14,1,0\" data-index-in-node=\"0\"\u003e100% Premium Cotton\u003c\/b\u003e: Crafted entirely from high-grade cotton yarn selected for its incredible softness, texture, and breathability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,2,0\"\u003e\u003cb data-path-to-node=\"14,2,0\" data-index-in-node=\"0\"\u003eNon-Iron Technology\u003c\/b\u003e: Specially processed to deliver a permanent wrinkle-free finish that saves time and maintains a crisp look all day long.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,3,0\"\u003e\u003cb data-path-to-node=\"14,3,0\" data-index-in-node=\"0\"\u003eModern Fit Cut\u003c\/b\u003e: Tailored with a contemporary, sleek silhouette that balances a smart, flattering look with relaxed comfort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,4,0\"\u003e\u003cb data-path-to-node=\"14,4,0\" data-index-in-node=\"0\"\u003eLilac Herringbone Pattern\u003c\/b\u003e: Woven with an elegant and sophisticated lilac herringbone pattern that adds premium visual texture to your outfit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,5,0\"\u003e\u003cb data-path-to-node=\"14,5,0\" data-index-in-node=\"0\"\u003eClassic Kent Collar\u003c\/b\u003e: Outfitted with a highly versatile collar design that accommodates formal neckwear or looks sharp when worn unbuttoned.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,6,0\"\u003e\u003cb data-path-to-node=\"14,6,0\" data-index-in-node=\"0\"\u003eAdjustable Buttoned Cuffs\u003c\/b\u003e: Completed with customizable button positions allowing for a tailored wrist fit or a relaxed rolled-up style.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,7,0\"\u003e\u003cb data-path-to-node=\"14,7,0\" data-index-in-node=\"0\"\u003eMulti-Occasion Wear\u003c\/b\u003e: Expertly designed to function beautifully for business meetings, office routines, formal events, and smart-casual styling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"16\"\u003eSophisticated Smart-Casual Styling Advice\u003c\/h2\u003e\n\u003cp data-path-to-node=\"17\"\u003eThe elegant lilac herringbone pattern and refined silhouette of this cotton shirt make it exceptionally simple to coordinate with your existing collection. For an immaculate, traditional business presentation or formal event, tuck this shirt into a sharp grey or navy suit and layer beneath a matching structured blazer.\u003c\/p\u003e\n\u003cp data-path-to-node=\"18\"\u003eWhen your weekend schedule calls for a polished, smart-casual appearance, achieve an effortless aesthetic by pairing it unbuttoned at the collar with clean chinos or dark denim jeans. To finish a highly formal look, complete the ensemble beautifully by adding a premium silk tie and polished leather dress shoes.\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"38","offer_id":55165582803327,"sku":"0000005136-000033226","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"39","offer_id":55165582836095,"sku":"0000005136-000033227","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"41","offer_id":55165582868863,"sku":"0000005136-000033228","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"42","offer_id":55165582901631,"sku":"0000005136-000033229","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"43","offer_id":55165582934399,"sku":"0000005136-000033230","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"44","offer_id":55165582967167,"sku":"0000005136-000033231","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"46","offer_id":55165582999935,"sku":"0000005136-000033232","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-modern-fit-lilac-herringbone-shirt-1179-90-x18k-4826168.webp?v=1769791154"},{"product_id":"eterna-blue-modern-fit-shirt-2369-12_x682","title":"Eterna 1863 Blue Patterned Modern Fit Shirt | 2369-12_X682","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna 1863 Blue Patterned Modern Fit Shirt\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eAdd a touch of elegance to your wardrobe with the premium Eterna 1863 Modern Fit Shirt. This high-quality long-sleeve dress shirt is meticulously designed for the modern gentleman, seamlessly blending timeless European heritage with daily, low-maintenance practicality.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eIt serves as a highly dependable foundation piece for your premium shirt collection, moving easily across changing seasonal events. The sleek layout beautifully balances a crisp presentation with luxury fabric engineering, ensuring you look effortlessly refined whether you are heading into the office, travelling for business, or attending formal events.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003eNon-Iron Premium Two-Ply Cotton and Tailored Silhouette\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThe cornerstone of this Eterna shirt is its premium-quality construction, expertly woven from premium two-ply cotton fabric. This high-grade material delivers exceptional softness, superior breathability, and a luxurious feel that easily withstands long office hours or social gatherings. Engineered with a specialized wrinkle-resistant finish, the non-iron fabric ensures you remain completely sharp and presentable all day long with minimal effort.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eTailored to provide a modern fit silhouette, the garment offers a flattering, tailored look that contours the body neatly while ensuring comfortable ease of physical movement. The structure features a classic Kent collar that frames the face perfectly and functions beautifully when paired with a formal necktie or worn open for a relaxed look. Additionally, adjustable buttoned cuffs give you total styling freedom to customize your fit or roll up the sleeves for off-duty comfort.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eKey Product Specifications\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eOur premium Eterna 1863 patterned dress shirt is engineered with precise lifestyle, functional, and design attributes to ensure an immaculate finish:\u003c\/p\u003e\n\u003cul data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003eOfficial Style Code:\u003c\/b\u003e 2369-12_X682 for effortless product verification, guaranteed quality, and quick online matching.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003ePremium Two-Ply Cotton:\u003c\/b\u003e Crafted entirely from high-grade two-ply cotton yarn selected for its luxurious texture, softness, and enhanced breathability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eNon-Iron Technology:\u003c\/b\u003e Specially processed to deliver a permanent wrinkle-free finish that saves time and maintains a crisp look all day long.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cb data-path-to-node=\"10,3,0\" data-index-in-node=\"0\"\u003eModern Fit Cut:\u003c\/b\u003e Tailored with a contemporary, sleek silhouette that offers a comfortable, flattering fit for various body types.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,4,0\"\u003e\u003cb data-path-to-node=\"10,4,0\" data-index-in-node=\"0\"\u003eBlue Geometric Pattern:\u003c\/b\u003e Finished with an intricate, stylish blue geometric pattern that adds a contemporary and sophisticated touch to your attire.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,5,0\"\u003e\u003cb data-path-to-node=\"10,5,0\" data-index-in-node=\"0\"\u003eClassic Kent Collar:\u003c\/b\u003e Outfitted with a highly versatile collar design that accommodates formal neckwear or looks sharp when worn unbuttoned.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,6,0\"\u003e\u003cb data-path-to-node=\"10,6,0\" data-index-in-node=\"0\"\u003eAdjustable Buttoned Cuffs:\u003c\/b\u003e Completed with customizable button positions allowing for a tailored wrist fit or a relaxed rolled-up style.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,7,0\"\u003e\u003cb data-path-to-node=\"10,7,0\" data-index-in-node=\"0\"\u003eExclusive 1863 Heritage:\u003c\/b\u003e Represents the pinnacle of luxury Eterna craftsmanship, highlighting premium fabrics, innovative design, and high-quality tailoring.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eSophisticated Smart-Casual Styling Advice\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eThe intricate blue geometric pattern and refined silhouette of this cotton shirt make it exceptionally simple to coordinate with your existing collection. For an immaculate, traditional business presentation or office-ready look, tuck this shirt into tailored navy or grey trousers and layer beneath a matching structured blazer.\u003c\/p\u003e\n\u003cp data-path-to-node=\"14\"\u003eWhen your weekend schedule calls for a polished, smart-casual appearance, achieve an effortless aesthetic by pairing it unbuttoned at the collar with clean chinos or dark denim jeans. For formal occasions, finish the ensemble beautifully by adding a premium silk tie and polished leather dress shoes.\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"39","offer_id":55165604004223,"sku":"0000005138-000033241","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"41","offer_id":55165604036991,"sku":"0000005138-000033242","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"42","offer_id":55165604069759,"sku":"0000005138-000033243","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"43","offer_id":55165604102527,"sku":"0000005138-000033244","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"44","offer_id":55165604135295,"sku":"0000005138-000033245","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"46","offer_id":55165604168063,"sku":"0000005138-000033246","price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-1863-blue-patterned-modern-fit-shirt-2369-12-x682-8439801.webp?v=1769687605"},{"product_id":"eterna-modern-fit-check-shirt-3824-94-x687","title":"Eterna 1863 Modern Fit Purple Check Shirt – 3824\/94-X687","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna 1863 Modern Fit Purple Check Shirt\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eUpgrade your wardrobe with the premium Eterna 1863 Modern Fit Purple Check Shirt. This sophisticated long-sleeve dress shirt is meticulously designed for the modern gentleman, seamlessly blending timeless European heritage with daily, low-maintenance practicality.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eIt serves as a highly dependable foundation piece for your premium shirt collection, moving easily across changing seasonal events. The sleek layout beautifully balances a crisp presentation with luxury fabric engineering, ensuring you look effortlessly refined whether you are heading into the office, travelling for business, or attending formal events.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003eNon-Iron Premium Two-Ply Cotton and Tailored Silhouette\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThe cornerstone of this Eterna shirt is its premium-quality construction, expertly woven from 100% premium two-ply cotton. This high-grade material delivers exceptional softness, superior breathability, and structural durability that easily withstands long office hours or social gatherings. Engineered with a specialized wrinkle-resistant finish, the non-iron fabric ensures you remain completely sharp and presentable all day long with a simple wash, hang, and wear routine.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eTailored to provide a modern fit silhouette, the garment offers a flattering, tailored look that contours the body neatly without feeling too tight or restrictive. The structure features a classic Kent collar that frames the face perfectly and functions beautifully when paired with a formal necktie or worn open-collar for a relaxed look. Additionally, adjustable buttoned cuffs give you total styling freedom to customize your fit or roll up the sleeves for off-duty comfort.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eKey Product Specifications\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eOur premium Eterna 1863 checked dress shirt is engineered with precise lifestyle, functional, and environmental attributes to ensure an immaculate finish:\u003c\/p\u003e\n\u003cul data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003ePremium Two-Ply Cotton:\u003c\/b\u003e Crafted entirely from 100% premium two-ply cotton yarn selected for its luxurious feel, softness, and enhanced breathability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003eNon-Iron Technology:\u003c\/b\u003e Specially processed to deliver a permanent wrinkle-resistant finish that saves time and maintains a crisp look all day long.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eModern Fit Cut:\u003c\/b\u003e Tailored with a contemporary, sleek silhouette that offers a comfortable, flattering fit for various body types.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cb data-path-to-node=\"10,3,0\" data-index-in-node=\"0\"\u003eElegant Purple Check:\u003c\/b\u003e Finished with a subtle, timeless purple and white check pattern that adds a refined, stylish touch to professional and casual settings.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,4,0\"\u003e\u003cb data-path-to-node=\"10,4,0\" data-index-in-node=\"0\"\u003eClassic Kent Collar:\u003c\/b\u003e Outfitted with a highly versatile collar design that accommodates formal neckwear or looks sharp when worn unbuttoned.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,5,0\"\u003e\u003cb data-path-to-node=\"10,5,0\" data-index-in-node=\"0\"\u003eSingle Chest Pocket:\u003c\/b\u003e Built with a single, practical front pocket detail that balances utility with a polished aesthetic.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,6,0\"\u003e\u003cb data-path-to-node=\"10,6,0\" data-index-in-node=\"0\"\u003eAdjustable Buttoned Cuffs:\u003c\/b\u003e Completed with customizable button positions allowing for a tailored wrist fit or a relaxed rolled-up style.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,7,0\"\u003e\u003cb data-path-to-node=\"10,7,0\" data-index-in-node=\"0\"\u003ePremium 1863 Heritage:\u003c\/b\u003e Represents the pinnacle of Eterna craftsmanship, highlighting luxury fabrics, innovative design, and eco-friendly sustainability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eSophisticated Smart-Casual Styling Advice\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eThe elegant purple and white check pattern and refined silhouette of this cotton shirt make it exceptionally simple to coordinate with your existing collection. For an immaculate, traditional business presentation or office-ready look, tuck this shirt into tailored navy or grey trousers and layer beneath a matching structured blazer.\u003c\/p\u003e\n\u003cp data-path-to-node=\"14\"\u003eWhen your weekend schedule calls for a polished, smart-casual appearance, achieve an effortless aesthetic by pairing it unbuttoned at the collar with clean chinos or dark denim jeans. For formal occasions, finish the ensemble beautifully by adding a premium silk tie and polished leather dress shoes.\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"39","offer_id":55169112375679,"sku":"0000005139-000033248","price":65.0,"currency_code":"GBP","in_stock":false},{"title":"41","offer_id":55169112408447,"sku":"0000005139-000033249","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"42","offer_id":55169112441215,"sku":"0000005139-000033250","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"43","offer_id":55169112473983,"sku":"0000005139-000033251","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"44","offer_id":55169112506751,"sku":"0000005139-000033252","price":65.0,"currency_code":"GBP","in_stock":false},{"title":"46","offer_id":55169112539519,"sku":"0000005139-000033253","price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-1863-modern-fit-purple-check-shirt-382494-x687-3658330.webp?v=1769764395"},{"product_id":"eterna-modern-fit-stripe-shirt-4193-12-x18k","title":"Eterna Modern Fit Blue Striped Shirt | 4193\/12-X18K","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna Modern Fit Blue Striped Shirt\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eEnhance your wardrobe with the premium Eterna Modern Fit Blue Striped Shirt. This sophisticated long-sleeve dress shirt is meticulously designed for business professionals and smart-casual styling, seamlessly marrying European heritage with daily practicality.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eIt serves as a highly dependable foundation piece for your premium shirt collection, moving easily across changing seasonal events. The sleek layout beautifully balances a crisp presentation with innovative fabric technology, ensuring you look sharp and put together whether you are heading into the office, travelling, or attending formal occasions.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003eNon-Iron Premium Cotton and Tailored Silhouette\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThe cornerstone of this Eterna shirt is its premium-quality construction, expertly woven from 100% high-quality cotton fabric. This natural material delivers superior breathability, excellent durability, and a luxurious soft-touch texture against the skin for all-day comfort. Engineered with a specialized wrinkle-free finish, the non-iron fabric ensures you remain completely sharp and presentable with absolutely minimal maintenance.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eTailored to provide a modern fit silhouette, the garment offers a clean, tailored look that flatters the body neatly without feeling restrictive. The structure features a classic Kent collar that frames the face perfectly and functions beautifully when paired with a formal necktie or worn open for a relaxed look. Additionally, adjustable buttoned cuffs give you total styling freedom to wear them closed for a sharp appearance or rolled up for off-duty comfort.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eDetailed Size and Fitting Guide\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eTo enjoy the best possible fit from your premium Eterna modern fit shirt, please consult our detailed dimension matrix below:\u003c\/p\u003e\n\u003ctable data-path-to-node=\"10\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar Size (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar Size (Inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eModern Fit Chest\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eModern Fit Waist\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,0,0\"\u003e\u003cb data-path-to-node=\"10,1,0,0\" data-index-in-node=\"0\"\u003e37 \/ 38\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,1,0\"\u003e14.5\" - 15\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,2,0\"\u003e110cm (43\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,3,0\"\u003e102cm (40\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,0,0\"\u003e\u003cb data-path-to-node=\"10,2,0,0\" data-index-in-node=\"0\"\u003e39 \/ 40\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,1,0\"\u003e15.5\" - 15.7\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,2,0\"\u003e116cm (45.5\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,3,0\"\u003e106cm (41.5\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,0,0\"\u003e\u003cb data-path-to-node=\"10,3,0,0\" data-index-in-node=\"0\"\u003e41 \/ 42\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,1,0\"\u003e16\" - 16.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,2,0\"\u003e122cm (48\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,3,0\"\u003e114cm (45\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,0,0\"\u003e\u003cb data-path-to-node=\"10,4,0,0\" data-index-in-node=\"0\"\u003e43 \/ 44\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,1,0\"\u003e17\" - 17.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,2,0\"\u003e132cm (52\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,3,0\"\u003e122cm (48\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,0,0\"\u003e\u003cb data-path-to-node=\"10,5,0,0\" data-index-in-node=\"0\"\u003e45 \/ 46\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,1,0\"\u003e17.7\" - 18\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,2,0\"\u003e138cm (54\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,3,0\"\u003e130cm (51\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,0,0\"\u003e\u003cb data-path-to-node=\"10,6,0,0\" data-index-in-node=\"0\"\u003e47 \/ 48\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,1,0\"\u003e18.5\" - 19\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,2,0\"\u003e146cm (57.5\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,3,0\"\u003e138cm (54\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eKey Product Specifications\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eOur premium Eterna striped dress shirt is engineered with precise lifestyle and environmental attributes to ensure an immaculate finish:\u003c\/p\u003e\n\u003cul data-path-to-node=\"14\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,0,0\"\u003e\u003cb data-path-to-node=\"14,0,0\" data-index-in-node=\"0\"\u003eOfficial Style Code:\u003c\/b\u003e 4193\/12-X18K for effortless product verification, guaranteed quality, and quick online matching.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,1,0\"\u003e\u003cb data-path-to-node=\"14,1,0\" data-index-in-node=\"0\"\u003e100% Premium Cotton:\u003c\/b\u003e Crafted entirely from high-grade cotton yarn selected for its soft feel, breathability, and natural strength.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,2,0\"\u003e\u003cb data-path-to-node=\"14,2,0\" data-index-in-node=\"0\"\u003eNon-Iron Technology:\u003c\/b\u003e Specially processed to deliver a permanent wrinkle-free finish that saves time and keeps you looking sharp effortlessly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,3,0\"\u003e\u003cb data-path-to-node=\"14,3,0\" data-index-in-node=\"0\"\u003eModern Fit Cut:\u003c\/b\u003e Tailored with a contemporary, sleek silhouette that balances a smart, flattering look with relaxed comfort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,4,0\"\u003e\u003cb data-path-to-node=\"14,4,0\" data-index-in-node=\"0\"\u003eElegant Striped Pattern:\u003c\/b\u003e Woven with a timeless blue and white stripe design perfect for both formal and casual settings.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,5,0\"\u003e\u003cb data-path-to-node=\"14,5,0\" data-index-in-node=\"0\"\u003eClassic Kent Collar:\u003c\/b\u003e Outfitted with a versatile collar design that accommodates formal neckwear or looks sharp when worn unbuttoned.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,6,0\"\u003e\u003cb data-path-to-node=\"14,6,0\" data-index-in-node=\"0\"\u003eAdjustable Buttoned Cuffs:\u003c\/b\u003e Built with dual-option button positions allowing for a customized wrist fit or a relaxed rolled-up style.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,7,0\"\u003e\u003cb data-path-to-node=\"14,7,0\" data-index-in-node=\"0\"\u003eEco-Friendly Production:\u003c\/b\u003e Made with sustainability in mind, ensuring responsible environmental sourcing and ethical craftsmanship.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"16\"\u003eSophisticated Smart-Casual Styling Advice\u003c\/h2\u003e\n\u003cp data-path-to-node=\"17\"\u003eThe timeless blue and white striped pattern and refined silhouette of this cotton shirt make it exceptionally simple to coordinate with your existing collection. For an immaculate, traditional business presentation or office-ready look, tuck this shirt into tailored navy or grey trousers and layer beneath a structured blazer.\u003c\/p\u003e\n\u003cp data-path-to-node=\"18\"\u003eWhen your weekend schedule calls for a polished, smart-casual appearance, achieve an effortless aesthetic by pairing it unbuttoned at the collar with clean chinos or dark denim jeans. For absolute formal attire, finish the ensemble by adding a premium silk tie and polished leather dress shoes.\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"38","offer_id":55169144750463,"sku":"0000005140-000033255","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"39","offer_id":55169144783231,"sku":"0000005140-000033256","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"41","offer_id":55169144815999,"sku":"0000005140-000033257","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"42","offer_id":55169144848767,"sku":"0000005140-000033258","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"43","offer_id":55169144881535,"sku":"0000005140-000033259","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"44","offer_id":55169144914303,"sku":"0000005140-000033260","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"46","offer_id":55169144947071,"sku":"0000005140-000033261","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"48","offer_id":55169144979839,"sku":"0000005140-000033262","price":50.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-modern-fit-blue-striped-shirt-6581169.webp?v=1769791098"},{"product_id":"eterna-modern-fit-print-shirt-4391-12_x17v","title":"ETERNA Modern Fit Blue Print Shirt – 4391-12_X17V","description":"\u003ch2 data-path-to-node=\"0\"\u003eETERNA Modern Fit Blue Print Shirt\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eUpgrade your wardrobe with the premium ETERNA Modern Fit Shirt in a stylish blue print. This high-quality long-sleeve button-up is meticulously designed for the modern gentleman who values premium craftsmanship, timeless elegance, and everyday convenience.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eIt serves as a highly dependable foundation piece for your premium shirt collection, moving easily across changing seasonal events. The sleek layout beautifully balances a crisp presentation with innovative fabric technology, ensuring you look sharp whether you are heading into business meetings, travelling, or attending evening occasions.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003eNon-Iron Premium Cotton Twill and Tailored Silhouette\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThe cornerstone of this ETERNA shirt is its premium-quality construction, expertly woven from 100% high-quality cotton twill. This natural material delivers a soft, breathable feel, excellent durability, and a luxurious texture against the skin. Engineered with a specialised wrinkle-free finish, the non-iron fabric ensures you remain completely sharp, smooth, and presentable all day long.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eTailored to provide a modern fit silhouette, the garment offers a slightly tailored look that contours the body neatly while ensuring comfortable ease of physical movement. The structure features a contemporary cutaway collar that works perfectly for a polished look, whether worn with or without a necktie. Additionally, innovative convertible cuffs give you total styling freedom to secure the sleeves with standard buttons or insert luxury cufflinks.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eDetailed Size and Fitting Guide\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eTo enjoy the best possible fit from your premium ETERNA modern fit shirt, please consult our detailed dimension matrix below:\u003c\/p\u003e\n\u003ctable data-path-to-node=\"10\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar Size (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar Size (Inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eModern Fit Chest\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eModern Fit Waist\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,0,0\"\u003e\u003cb data-path-to-node=\"10,1,0,0\" data-index-in-node=\"0\"\u003e37 \/ 38\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,1,0\"\u003e14.5\" - 15\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,2,0\"\u003e110cm (43\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,3,0\"\u003e102cm (40\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,0,0\"\u003e\u003cb data-path-to-node=\"10,2,0,0\" data-index-in-node=\"0\"\u003e39 \/ 40\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,1,0\"\u003e15.5\" - 15.7\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,2,0\"\u003e116cm (45.5\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,3,0\"\u003e106cm (41.5\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,0,0\"\u003e\u003cb data-path-to-node=\"10,3,0,0\" data-index-in-node=\"0\"\u003e41 \/ 42\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,1,0\"\u003e16\" - 16.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,2,0\"\u003e122cm (48\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,3,0\"\u003e114cm (45\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,0,0\"\u003e\u003cb data-path-to-node=\"10,4,0,0\" data-index-in-node=\"0\"\u003e43 \/ 44\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,1,0\"\u003e17\" - 17.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,2,0\"\u003e132cm (52\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,3,0\"\u003e122cm (48\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,0,0\"\u003e\u003cb data-path-to-node=\"10,5,0,0\" data-index-in-node=\"0\"\u003e45 \/ 46\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,1,0\"\u003e17.7\" - 18\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,2,0\"\u003e138cm (54\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,3,0\"\u003e130cm (51\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,0,0\"\u003e\u003cb data-path-to-node=\"10,6,0,0\" data-index-in-node=\"0\"\u003e47 \/ 48\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,1,0\"\u003e18.5\" - 19\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,2,0\"\u003e146cm (57.5\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,3,0\"\u003e138cm (54\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eKey Product Specifications\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eOur premium ETERNA printed dress shirt is engineered with precise lifestyle and environmental attributes to ensure an immaculate finish:\u003c\/p\u003e\n\u003cul data-path-to-node=\"14\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,0,0\"\u003e\u003cb data-path-to-node=\"14,0,0\" data-index-in-node=\"0\"\u003eOfficial Style Code:\u003c\/b\u003e 4391-12_X17V for effortless product verification and quick online matching.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,1,0\"\u003e\u003cb data-path-to-node=\"14,1,0\" data-index-in-node=\"0\"\u003e100% Cotton Twill:\u003c\/b\u003e Crafted entirely from high-grade cotton selected for its soft feel, breathability, and natural strength.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,2,0\"\u003e\u003cb data-path-to-node=\"14,2,0\" data-index-in-node=\"0\"\u003eNon-Iron Technology:\u003c\/b\u003e Specially processed to deliver a permanent wrinkle-free finish that saves time and stays crisp during business travel.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,3,0\"\u003e\u003cb data-path-to-node=\"14,3,0\" data-index-in-node=\"0\"\u003eModern Fit Cut:\u003c\/b\u003e Tailored with a contemporary, slightly tailored silhouette that balances a smart look with relaxed comfort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,4,0\"\u003e\u003cb data-path-to-node=\"14,4,0\" data-index-in-node=\"0\"\u003eStylish Blue Print:\u003c\/b\u003e Finished with a sophisticated allover printed pattern that works brilliantly for both business and casual wear.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,5,0\"\u003e\u003cb data-path-to-node=\"14,5,0\" data-index-in-node=\"0\"\u003eRefined Cutaway Collar:\u003c\/b\u003e Outfitted with a modern cutaway collar design that accommodates formal neckwear or looks sharp worn open.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,6,0\"\u003e\u003cb data-path-to-node=\"14,6,0\" data-index-in-node=\"0\"\u003eFlexible Convertible Cuffs:\u003c\/b\u003e Built with dual-option cuffs allowing for standard button fastening or sophisticated cufflink styling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,7,0\"\u003e\u003cb data-path-to-node=\"14,7,0\" data-index-in-node=\"0\"\u003eSustainable Craftsmanship:\u003c\/b\u003e Meets the rigorous Oeko-Tex Standard 100+ criteria, guaranteeing environmentally responsible and safe production.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,8,0\"\u003e\u003cb data-path-to-node=\"14,8,0\" data-index-in-node=\"0\"\u003eEasy Care Maintenance:\u003c\/b\u003e Fully machine washable at 40°C for absolute convenience and long-lasting fabric integrity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"16\"\u003eSophisticated Smart-Casual Styling Advice\u003c\/h2\u003e\n\u003cp data-path-to-node=\"17\"\u003eThe rich blue printed pattern and refined silhouette of this cotton twill shirt make it exceptionally simple to coordinate with your existing collection. For an immaculate, traditional business presentation or formal meeting, tuck this shirt into a sharp navy suit and secure the convertible cuffs with silver cufflinks.\u003c\/p\u003e\n\u003cp data-path-to-node=\"18\"\u003eWhen your schedule calls for a polished, smart-casual weekend look, achieve an effortless aesthetic by pairing it unbuttoned at the collar with tailored chinos or dark wash denim jeans beneath a structured jacket.\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"38","offer_id":55169158250879,"sku":"0000005141-000033263","price":49.0,"currency_code":"GBP","in_stock":false},{"title":"39","offer_id":55169158283647,"sku":"0000005141-000033264","price":49.0,"currency_code":"GBP","in_stock":true},{"title":"41","offer_id":55169158316415,"sku":"0000005141-000033265","price":49.0,"currency_code":"GBP","in_stock":true},{"title":"42","offer_id":55169158349183,"sku":"0000005141-000033266","price":49.0,"currency_code":"GBP","in_stock":true},{"title":"43","offer_id":55169158381951,"sku":"0000005141-000033267","price":49.0,"currency_code":"GBP","in_stock":true},{"title":"44","offer_id":55169158414719,"sku":"0000005141-000033268","price":49.0,"currency_code":"GBP","in_stock":true},{"title":"46","offer_id":55169158447487,"sku":"0000005141-000033269","price":49.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-modern-fit-blue-print-shirt-4391-12-x17v-9336594.webp?v=1769764393"},{"product_id":"eterna-modern-fit-print-shirt-4396-17_x18k","title":"ETERNA Modern Fit Navy Print Shirt – 4396-17_X18K","description":"\u003ch2 data-path-to-node=\"0\"\u003eETERNA Modern Fit Navy Print Shirt\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eAdd a touch of refined elegance to your wardrobe with the premium ETERNA Modern Fit Navy Print Shirt. This high-quality long-sleeve button-up is meticulously designed for the modern gentleman who values exceptional style, historic heritage, and daily practicality.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eIt serves as a highly dependable foundation piece for your premium shirt collection, moving easily across changing seasonal events. The sleek layout beautifully balances a crisp presentation with innovative fabric technology, ensuring you look sharp whether you are heading into business meetings, travelling, or attending evening occasions.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003eNon-Iron Premium Cotton Twill and Tailored Silhouette\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThe cornerstone of this ETERNA shirt is its premium-quality construction, expertly woven from 100% high-quality cotton twill. This natural material delivers superior breathability, excellent durability, and a luxurious soft-touch texture against the skin. Engineered with a specialised wrinkle-free finish, the non-iron fabric ensures you remain completely sharp, smooth, and presentable all day long.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eTailored to provide a modern fit silhouette, the garment offers a sleek, tailored look that contours the body neatly while ensuring comfortable ease of physical movement. The structure features a timeless Kent collar that frames the face perfectly with or without a necktie. Additionally, innovative combination cuffs give you total styling freedom to secure the sleeves with standard buttons or insert luxury cufflinks.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eDetailed Size and Fitting Guide\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eTo enjoy the best possible fit from your premium ETERNA modern fit shirt, please consult our detailed dimension matrix below:\u003c\/p\u003e\n\u003ctable data-path-to-node=\"10\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar Size (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar Size (Inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eModern Fit Chest\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eModern Fit Waist\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,0,0\"\u003e\u003cb data-path-to-node=\"10,1,0,0\" data-index-in-node=\"0\"\u003e37 \/ 38\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,1,0\"\u003e14.5\" - 15\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,2,0\"\u003e110cm (43\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,3,0\"\u003e102cm (40\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,0,0\"\u003e\u003cb data-path-to-node=\"10,2,0,0\" data-index-in-node=\"0\"\u003e39 \/ 40\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,1,0\"\u003e15.5\" - 15.7\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,2,0\"\u003e116cm (45.5\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,3,0\"\u003e106cm (41.5\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,0,0\"\u003e\u003cb data-path-to-node=\"10,3,0,0\" data-index-in-node=\"0\"\u003e41 \/ 42\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,1,0\"\u003e16\" - 16.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,2,0\"\u003e122cm (48\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,3,0\"\u003e114cm (45\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,0,0\"\u003e\u003cb data-path-to-node=\"10,4,0,0\" data-index-in-node=\"0\"\u003e43 \/ 44\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,1,0\"\u003e17\" - 17.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,2,0\"\u003e132cm (52\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,3,0\"\u003e122cm (48\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,0,0\"\u003e\u003cb data-path-to-node=\"10,5,0,0\" data-index-in-node=\"0\"\u003e45 \/ 46\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,1,0\"\u003e17.7\" - 18\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,2,0\"\u003e138cm (54\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,3,0\"\u003e130cm (51\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,0,0\"\u003e\u003cb data-path-to-node=\"10,6,0,0\" data-index-in-node=\"0\"\u003e47 \/ 48\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,1,0\"\u003e18.5\" - 19\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,2,0\"\u003e146cm (57.5\")\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,3,0\"\u003e138cm (54\")\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eKey Product Specifications\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eOur premium ETERNA printed dress shirt is engineered with precise lifestyle and environmental attributes to ensure an immaculate finish:\u003c\/p\u003e\n\u003cul data-path-to-node=\"14\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,0,0\"\u003e\u003cb data-path-to-node=\"14,0,0\" data-index-in-node=\"0\"\u003eOfficial Style Code:\u003c\/b\u003e 4396-17_X18K for effortless product verification and quick online matching.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,1,0\"\u003e\u003cb data-path-to-node=\"14,1,0\" data-index-in-node=\"0\"\u003e100% Cotton Twill:\u003c\/b\u003e Crafted entirely from high-grade cotton selected for its soft feel, breathability, and natural strength.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,2,0\"\u003e\u003cb data-path-to-node=\"14,2,0\" data-index-in-node=\"0\"\u003eNon-Iron Technology:\u003c\/b\u003e Specially processed to deliver a permanent wrinkle-free finish that saves time and stays crisp during business travel.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,3,0\"\u003e\u003cb data-path-to-node=\"14,3,0\" data-index-in-node=\"0\"\u003eModern Fit Cut:\u003c\/b\u003e Tailored with a contemporary, sleek silhouette that balances a smart look with relaxed comfort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,4,0\"\u003e\u003cb data-path-to-node=\"14,4,0\" data-index-in-node=\"0\"\u003eSophisticated Navy Print:\u003c\/b\u003e Finished with a versatile, detailed pattern that elevates both formal and casual outfits.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,5,0\"\u003e\u003cb data-path-to-node=\"14,5,0\" data-index-in-node=\"0\"\u003eVersatile Kent Collar:\u003c\/b\u003e Outfitted with a classic Kent collar design that accommodates formal neckwear or can be worn open.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,6,0\"\u003e\u003cb data-path-to-node=\"14,6,0\" data-index-in-node=\"0\"\u003eFlexible Combination Cuffs:\u003c\/b\u003e Built with dual-option cuffs allowing for standard button fastening or sophisticated cufflink styling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,7,0\"\u003e\u003cb data-path-to-node=\"14,7,0\" data-index-in-node=\"0\"\u003eSustainable Craftsmanship:\u003c\/b\u003e Meets the rigorous Oeko-Tex Standard 100+ criteria, guaranteeing environmentally responsible and safe production.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,8,0\"\u003e\u003cb data-path-to-node=\"14,8,0\" data-index-in-node=\"0\"\u003eEasy Care Maintenance:\u003c\/b\u003e Fully machine washable at 30°C for absolute convenience and long-lasting fabric integrity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"16\"\u003eSophisticated Smart-Casual Styling Advice\u003c\/h2\u003e\n\u003cp data-path-to-node=\"17\"\u003eThe rich navy printed pattern and refined silhouette of this cotton twill shirt make it exceptionally simple to coordinate with your existing collection. For an immaculate, traditional business presentation or formal meeting, tuck this shirt into a sharp navy suit and secure the combination cuffs with silver cufflinks.\u003c\/p\u003e\n\u003cp data-path-to-node=\"18\"\u003eWhen your schedule calls for a polished, smart-casual weekend look, achieve an effortless aesthetic by pairing it unbuttoned at the collar with tailored chinos or dark wash denim jeans beneath a structured leather jacket.\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"38","offer_id":55169169686911,"sku":"0000005142-000033271","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"39","offer_id":55169169719679,"sku":"0000005142-000033272","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"41","offer_id":55169169752447,"sku":"0000005142-000033273","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"42","offer_id":55169169785215,"sku":"0000005142-000033274","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"43","offer_id":55169169817983,"sku":"0000005142-000033275","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"44","offer_id":55169169850751,"sku":"0000005142-000033276","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"46","offer_id":55169169883519,"sku":"0000005142-000033277","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-modern-fit-navy-print-shirt-4396-17-x18k-8847432.webp?v=1769791096"},{"product_id":"eterna-modern-fit-rose-cover-shirt-881750x18k","title":"Eterna Modern Fit Rose Cover Shirt | 881750X18K","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna Modern Fit Rose Cover Shirt | 881750X18K\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eUpgrade your everyday essentials instantly with the premium Eterna Modern Fit Rose Cover Shirt (Style 881750X18K). This core wardrobe must-have is meticulously woven from 100% pure premium cotton, guaranteeing exceptional natural breathability and lasting structural comfort.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eThe elegant plain rose colour delivers a sense of understated elegance, making this shirt a highly dependable foundation piece designed to anchor any outfit with absolute ease. It provides a reliable, crisp look that transitions smoothly from demanding business meetings to formal evening events.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003eNon-Iron Twill Fabrication and Clean Streamlined Profile\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThe cornerstone of this premium Eterna shirt is its high-quality twill weave combined with an advanced non-iron finish. This hard-wearing fabric construction ensures a sharp, freshly pressed look all day with minimal effort, making it an ideal choice for the busy gentleman.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eCarefully tailored in a Modern Fit profile, it offers a clean, tailored silhouette that drapes beautifully without feeling too slim or tight. Notably, this shirt is designed without a breast pocket, offering a sleek, streamlined appearance that emphasizes a modern masculine aesthetic.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eKey Product Specifications\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eOur premium Eterna tailored dress shirt is engineered with precise lifestyle attributes to deliver a reliable fit:\u003c\/p\u003e\n\u003cul data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003eOfficial Style Code:\u003c\/b\u003e 881750X18K for quick online product verification and precise stock identification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003e100% Pure Cotton Twill:\u003c\/b\u003e High-quality natural cotton fibres selected for superior softness, breathability, and lasting strength.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eModern Fit Profile:\u003c\/b\u003e A universally flattering shape that provides a tailored look while maintaining full freedom of movement.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cb data-path-to-node=\"10,3,0\" data-index-in-node=\"0\"\u003eAdvanced Non-Iron Finish:\u003c\/b\u003e Performance easy-care treatment engineered to withstand regular washing while remaining completely wrinkle-free.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,4,0\"\u003e\u003cb data-path-to-node=\"10,4,0\" data-index-in-node=\"0\"\u003eClassic Kent Collar:\u003c\/b\u003e Finished with a versatile, durable collar design that frames the tie knot or neckline perfectly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,5,0\"\u003e\u003cb data-path-to-node=\"10,5,0\" data-index-in-node=\"0\"\u003eConvertible Cuffs:\u003c\/b\u003e Multi-functional cuff architecture that allows you to wear it with standard buttons or formal cufflinks.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,6,0\"\u003e\u003cb data-path-to-node=\"10,6,0\" data-index-in-node=\"0\"\u003eSleek Pocketless Design:\u003c\/b\u003e Crafted entirely without a breast pocket to maintain an immaculate, uninterrupted drape across the chest.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eSophisticated Formal and Smart-Casual Styling Advice\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eThe clean silhouette and elegant rose palette of this Eterna shirt make it an exceptionally versatile, all-season wardrobe staple. For a commanding professional office look or a formal wedding, layer this twill shirt beneath our Daniel Grahame grey Watson overcoat, paired with a structured navy suit and polished leather brogues.\u003c\/p\u003e\n\u003cp data-path-to-node=\"14\"\u003eIf you are dressing for a smart-casual evening gathering or a relaxed weekend event, achieve an effortless aesthetic by pairing it unbuttoned at the collar with our popular Scott \u0026amp; Wade 'SPRINT' skinny chinos and a premium brown leather belt.\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"38cm","offer_id":55542001860991,"sku":"0000005213-000033752","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"39cm","offer_id":55542001893759,"sku":"0000005213-000033753","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"41cm","offer_id":55542001926527,"sku":"0000005213-000033754","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"42cm","offer_id":55542001959295,"sku":"0000005213-000033755","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"43cm","offer_id":55542001992063,"sku":"0000005213-000033756","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"44cm","offer_id":55542002024831,"sku":"0000005213-000033757","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"46cm","offer_id":55542002057599,"sku":"0000005213-000033758","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-modern-fit-rose-cover-shirt-881750x18k-5024184.jpg?v=1763199055"},{"product_id":"eterna-modern-fit-cream-shirt-881721x18k","title":"Eterna Modern Fit Cream Cover Shirt – 881721X18K","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna Modern Fit Cream Cover Shirt | 881721X18K\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eElevate your wardrobe instantly with the premium Eterna Modern Fit Cream Cover Shirt (Style 881721X18K). This core wardrobe must-have is meticulously woven from 100% pure premium cotton, guaranteeing exceptional natural breathability and lasting structural comfort.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eThe elegant cream hue adds a sophisticated touch, making this shirt a highly dependable foundation piece designed to anchor any modern outfit with absolute ease. It provides a reliable, crisp look that transitions smoothly from demanding business meetings to formal evening events.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003eNon-Iron Twill Fabrication and Clean Streamlined Profile\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThe cornerstone of this premium Eterna shirt is its high-quality twill weave combined with an advanced non-iron finish. This hard-wearing fabric construction ensures a sharp, freshly pressed look all day with minimal effort, making it an ideal choice for the busy gentleman.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eCarefully tailored in a Modern Fit profile, it offers a clean, tailored silhouette that drapes beautifully without feeling too slim or tight. Notably, this shirt is designed without a breast pocket, offering a sleek, streamlined appearance that emphasizes a modern masculine aesthetic.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eKey Product Specifications\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eOur premium Eterna tailored dress shirt is engineered with precise lifestyle attributes to deliver a reliable fit:\u003c\/p\u003e\n\u003cul data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003eOfficial Style Code:\u003c\/b\u003e 881721X18K for quick online product verification and precise stock identification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003e100% Pure Cotton Twill:\u003c\/b\u003e High-quality natural cotton fibres selected for superior softness, breathability, and lasting strength.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eModern Fit Profile:\u003c\/b\u003e A universally flattering shape that provides a tailored look while maintaining full freedom of movement.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cb data-path-to-node=\"10,3,0\" data-index-in-node=\"0\"\u003eAdvanced Non-Iron Finish:\u003c\/b\u003e Performance easy-care treatment engineered to withstand regular washing while remaining completely wrinkle-free.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,4,0\"\u003e\u003cb data-path-to-node=\"10,4,0\" data-index-in-node=\"0\"\u003eClassic Kent Collar:\u003c\/b\u003e Finished with a versatile, durable collar design that frames the tie knot or neckline perfectly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,5,0\"\u003e\u003cb data-path-to-node=\"10,5,0\" data-index-in-node=\"0\"\u003eConvertible Cuffs:\u003c\/b\u003e Multi-functional cuff architecture that allows you to wear it with standard buttons or formal cufflinks.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,6,0\"\u003e\u003cb data-path-to-node=\"10,6,0\" data-index-in-node=\"0\"\u003eSleek Pocketless Design:\u003c\/b\u003e Crafted entirely without a breast pocket to maintain an immaculate, uninterrupted drape across the chest.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eSophisticated Formal and Smart-Casual Styling Advice\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eThe clean silhouette and elegant cream palette of this Eterna shirt make it an exceptionally versatile, all-season wardrobe staple. For a commanding professional office look or a formal wedding, layer this twill shirt beneath our Daniel Grahame grey Watson overcoat, paired with a structured navy suit and polished leather brogues.\u003c\/p\u003e\n\u003cp data-path-to-node=\"14\"\u003eIf you are dressing for a smart-casual evening gathering or a relaxed weekend event, achieve an effortless aesthetic by pairing it unbuttoned at the collar with our popular Scott \u0026amp; Wade 'SPRINT' skinny chinos and a premium brown leather belt.\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"38cm","offer_id":55542026830207,"sku":"0000005214-000033759","price":69.0,"currency_code":"GBP","in_stock":false},{"title":"39cm","offer_id":55542026862975,"sku":"0000005214-000033760","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"41cm","offer_id":55542026895743,"sku":"0000005214-000033761","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"42cm","offer_id":55542026928511,"sku":"0000005214-000033762","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"43cm","offer_id":55542026961279,"sku":"0000005214-000033763","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"44cm","offer_id":55542026994047,"sku":"0000005214-000033764","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"46cm","offer_id":55542027026815,"sku":"0000005214-000033765","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-modern-fit-cream-cover-shirt-881721x18k-5008796.jpg?v=1763199045"},{"product_id":"eterna-blue-design-shirt-1054-16-x19k","title":"Eterna Blue Design Long Sleeve Shirt 1054\/16 X19K","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna Blue Modern Fit Patterned Shirt | 1054\/16 X19K\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eThe Eterna Blue Modern Fit Patterned Shirt (Style 1054\/16 X19K) is an essential upgrade for any contemporary wardrobe. This premium long-sleeve shirt perfectly balances a sophisticated, modern pattern with the absolute precision of heritage tailoring.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eIt is engineered specifically for the busy modern gentleman who requires a professional look without compromising on comfort. This versatile garment provides a crisp, polished appearance that adapts effortlessly to your daily schedule, making it a highly reliable choice for high-stakes business meetings or weekend social events.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003ePremium Non-Iron Cotton and Balanced Fit\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThis shirt is crafted entirely from 100% premium cotton to provide natural breathability and a luxurious soft-touch feel against your skin. A major benefit of this garment is Eterna’s renowned non-iron technology. This advanced treatment ensures the fabric stays crisp and entirely wrinkle-free from your morning commute until the end of the evening.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eThe modern fit silhouette sits perfectly between a slim and regular cut. It is expertly tailored to follow the body's natural lines while allowing plenty of unrestricted movement across the chest and shoulders.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eKey Product Specifications\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eOur premium Eterna patterned shirt is built with high-specification details to ensure a reliable and comfortable fit:\u003c\/p\u003e\n\u003cul data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003eOfficial Style Code:\u003c\/b\u003e 1054\/16 X19K for quick online product verification and precise stock identification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003e100% Non-Iron Cotton:\u003c\/b\u003e High-grade natural cotton fibres engineered to resist creases and wrinkles completely without ironing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eTailored Modern Fit:\u003c\/b\u003e A balanced, streamlined cut that reduces fabric bulk while maintaining full physical comfort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cb data-path-to-node=\"10,3,0\" data-index-in-node=\"0\"\u003eElegant Blue Pattern:\u003c\/b\u003e Features a sophisticated patterned design that provides a refreshing, modern look.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,4,0\"\u003e\u003cb data-path-to-node=\"10,4,0\" data-index-in-node=\"0\"\u003eStructured Collar:\u003c\/b\u003e Designed to maintain its shape beautifully whether worn with a tie or left open for a more approachable style.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,5,0\"\u003e\u003cb data-path-to-node=\"10,5,0\" data-index-in-node=\"0\"\u003eAdjustable Button Cuffs:\u003c\/b\u003e Completed with neat, durable long-sleeve button cuffs that allow you to achieve a customised and polished finish at the wrist.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eVersatile Formal and Smart-Casual Styling Advice\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eThe elegant blue patterned design of the 1054\/16 X19K shirt makes it exceptionally simple to coordinate with items already in your wardrobe. For a professional office setting or an important business meeting, dress it up by tucking it into our Benetti JONNY navy suit trousers, completed with a sharp tailoring blazer and leather Oxford shoes.\u003c\/p\u003e\n\u003cp data-path-to-node=\"14\"\u003eIf your schedule transitions into a relaxed weekend dinner or smart-casual outing, achieve an effortless aesthetic by pairing this shirt with dark indigo denim jeans or tapered beige chinos.\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"39cm","offer_id":56070559629695,"sku":"0000005257-000034068","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"41cm","offer_id":56070559662463,"sku":"0000005257-000034069","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"42cm","offer_id":56070559695231,"sku":"0000005257-000034070","price":69.0,"currency_code":"GBP","in_stock":false},{"title":"43cm","offer_id":56070559727999,"sku":"0000005257-000034071","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"44cm","offer_id":56070559760767,"sku":"0000005257-000034072","price":69.0,"currency_code":"GBP","in_stock":false},{"title":"46cm","offer_id":56070559793535,"sku":"0000005257-000034073","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"47cm","offer_id":56070559826303,"sku":"0000005257-000034074","price":74.0,"currency_code":"GBP","in_stock":true},{"title":"48cm","offer_id":56070559859071,"sku":"0000005257-000034075","price":74.0,"currency_code":"GBP","in_stock":true},{"title":"50cm","offer_id":56070559891839,"sku":"0000005257-000034076","price":74.0,"currency_code":"GBP","in_stock":true},{"title":"52cm","offer_id":56070559924607,"sku":"0000005257-000034077","price":74.0,"currency_code":"GBP","in_stock":false},{"title":"54cm","offer_id":56070559957375,"sku":"0000005257-000034078","price":74.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-blue-design-long-sleeve-shirt-105416-x19k-5849181.webp?v=1763199002"},{"product_id":"eterna-plain-modern-fit-shirt-1049-49-x171","title":"Eterna Plain Dark Green Modern Fit Shirt | 1049\/49 X171","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna Plain Dark Green Modern Fit Shirt | 1049\/49 X171\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eStep into timeless elegance and understated sophistication with the premium Eterna Plain Modern Fit Shirt (Style 1049\/49 X171) in dark green. This exquisite garment is engineered specifically for men who appreciate the rigorous standards of classic tailoring blended with modern, day-long physical comfort.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eServing as a versatile choice for any sharp look, it introduces a confident sense of character and distinction into your professional or social clothing rotation.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003ePremium Pure Cotton and Flattering Modern Fit\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThis shirt is crafted entirely from 100% premium cotton to provide a luxurious soft-touch finish and natural, all-day breathability. The high-quality natural fibres ensure you stay exceptionally cool and comfortable, making it a highly dependable choice for year-round wear.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eThe modern fit silhouette provides the ideal middle ground between a traditional regular cut and a narrow slim fit. It is expertly tailored to follow the natural lines of the body for a flattering shape while still offering plenty of room for ease of movement.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eKey Product Specifications\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eOur premium Eterna cotton shirt is built with high-specification details to ensure a reliable and comfortable fit:\u003c\/p\u003e\n\u003cul data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003eOfficial Style Code:\u003c\/b\u003e 1049\/49 X171 for quick online product verification and precise stock identification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003e100% Premium Cotton:\u003c\/b\u003e High-grade natural cotton fibres selected for superior next-to-skin softness, breathability, and daily strength.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eTailored Modern Fit:\u003c\/b\u003e A balanced, streamlined cut that reduces fabric bulk while maintaining full physical comfort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cb data-path-to-node=\"10,3,0\" data-index-in-node=\"0\"\u003eSophisticated Dark Green:\u003c\/b\u003e A deep, rich dark green tone carefully chosen to offer a warm and stylish alternative to standard shirt colours.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,4,0\"\u003e\u003cb data-path-to-node=\"10,4,0\" data-index-in-node=\"0\"\u003eClassic Collar Architecture:\u003c\/b\u003e Features a structured collar designed to maintain its shape perfectly whether worn with a tie or left open.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,5,0\"\u003e\u003cb data-path-to-node=\"10,5,0\" data-index-in-node=\"0\"\u003eAdjustable Button Cuffs:\u003c\/b\u003e Completed with neat, durable long-sleeve button cuffs that allow you to achieve a customised and polished finish at the wrist.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eVersatile Formal and Smart-Casual Styling Advice\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eThe rich dark green tone of the 1049\/49 X171 shirt pairs effortlessly with structured suits, classic chinos, or heavy seasonal denim. For a commanding formal look or an elegant evening occasion, dress it up by tucking it into our Benetti JONNY navy suit trousers, completed with black leather brogues and a coordinating leather belt.\u003c\/p\u003e\n\u003cp data-path-to-node=\"14\"\u003eIf your schedule transitions into a relaxed weekend dinner, achieve an effortless smart-casual aesthetic by pairing this dark green shirt with dark indigo jeans or tapered beige chinos under a sleek wool blazer.\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"39cm","offer_id":56070702793087,"sku":"0000005258-000034079","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"41cm","offer_id":56070702825855,"sku":"0000005258-000034080","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"42cm","offer_id":56070702858623,"sku":"0000005258-000034081","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"43cm","offer_id":56070702891391,"sku":"0000005258-000034082","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"44cm","offer_id":56070702924159,"sku":"0000005258-000034083","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"46cm","offer_id":56070702956927,"sku":"0000005258-000034084","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-plain-modern-fit-shirt-104949-x171-in-dark-green-8124603.webp?v=1768615636"},{"product_id":"eterna-plain-modern-fit-shirt-1049-29-x171","title":"Eterna Plain Modern Fit Shirt 1049\/29 X171 in Brown","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna Modern Fit Rich Brown Shirt | 1049\/29 X171\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eThe Eterna Modern Fit Rich Brown Shirt (Style 1049\/29 X171) is a sophisticated upgrade for any contemporary wardrobe. This premium shirt perfectly balances a warm, distinguished aesthetic with the high-standard tailoring for which Eterna is globally renowned.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eIt is designed for the modern gentleman who requires a professional, sharp look without compromising on daily physical comfort. This garment provides a crisp appearance that lasts throughout a busy schedule, making it a highly reliable choice for high-stakes business meetings or evening social events.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003ePremium 100% Cotton and Flattering Modern Fit\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThis shirt is crafted entirely from 100% premium cotton to provide a smooth, soft-touch finish and natural breathability. The high-quality natural fibres ensure that you stay exceptionally cool and comfortable throughout the day, regardless of the season.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eThe modern fit silhouette provides the ideal middle ground between a traditional regular cut and a narrow slim fit. It is expertly tailored to follow the natural lines of the body for a flattering shape while still offering plenty of room for ease of movement across the chest and shoulders.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eKey Product Specifications\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eOur premium Eterna cotton shirt is built with high-specification details to ensure a reliable and comfortable fit:\u003c\/p\u003e\n\u003cul data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003eOfficial Style Code:\u003c\/b\u003e 1049\/29 X171 for quick online product verification and precise stock identification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003e100% Premium Cotton:\u003c\/b\u003e High-grade natural cotton fibres engineered to provide excellent breathability, softness, and daily strength.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eTailored Modern Fit:\u003c\/b\u003e A balanced, streamlined cut that reduces fabric bulk while maintaining full physical comfort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cb data-path-to-node=\"10,3,0\" data-index-in-node=\"0\"\u003eRich Brown Colourway:\u003c\/b\u003e A deep, rich brown hue carefully chosen to offer a warm and stylish alternative to standard white or blue options.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,4,0\"\u003e\u003cb data-path-to-node=\"10,4,0\" data-index-in-node=\"0\"\u003eStructured Collar:\u003c\/b\u003e Features a classic collar designed to maintain its shape perfectly whether worn with a tie or left open.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,5,0\"\u003e\u003cb data-path-to-node=\"10,5,0\" data-index-in-node=\"0\"\u003eAdjustable Button Cuffs:\u003c\/b\u003e Completed with neat, durable button cuffs that allow you to achieve a customised and polished finish at the wrist.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eVersatile Formal and Smart-Casual Styling Advice\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eThe deep, rich brown tone of the 1049\/29 X171 shirt serves as a warm and versatile foundation for a variety of masculine outfits. For a commanding formal look or a sophisticated evening occasion, dress it up by tucking it into our Benetti JONNY navy suit trousers, completed with a dark brown leather belt and matching Oxford shoes.\u003c\/p\u003e\n\u003cp data-path-to-node=\"14\"\u003eIf your schedule transitions into a relaxed weekend dinner, achieve an effortless smart-casual aesthetic by pairing this shirt with dark denim jeans, cream trousers, or tapered neutral chinos.\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"39cm","offer_id":56071595196799,"sku":"0000005259-000034085","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"41cm","offer_id":56071595229567,"sku":"0000005259-000034086","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"42cm","offer_id":56071595262335,"sku":"0000005259-000034087","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"43cm","offer_id":56071595295103,"sku":"0000005259-000034088","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"44cm","offer_id":56071595327871,"sku":"0000005259-000034089","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"46cm","offer_id":56071595360639,"sku":"0000005259-000034090","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-plain-modern-fit-shirt-104929-x171-in-brown-2117235.webp?v=1768615632"},{"product_id":"eterna-plain-modern-fit-shirt-8464-97-e181","title":"Eterna Plain Modern Fit Shirt 8464\/97-E181 in Burgundy","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna Modern Fit Burgundy Shirt | 8464\/97-E181\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eThe Eterna Modern Fit Burgundy Shirt (Style 8464\/97-E181) is an essential upgrade for any contemporary wardrobe. This premium shirt perfectly balances a bold, sophisticated aesthetic with the high-standard tailoring for which Eterna is globally renowned.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eIt is designed for the modern man who wants to add a refined touch of rich colour to his wardrobe. This garment provides a crisp appearance that lasts throughout a busy schedule, making it a highly reliable choice for high-stakes business meetings or elegant social gatherings.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003ePure Cotton Fabric and Flattering Modern Fit\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThis shirt is crafted from 100% premium cotton to provide a luxurious soft-touch finish and natural breathability. The high-quality fibres ensure you stay cool and comfortable throughout the day, making it a dependable choice for year-round wear.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eThe modern fit silhouette sits perfectly between a slim and regular cut. It is expertly tailored to follow the body's natural lines, creating a sharp, streamlined appearance while allowing plenty of unrestricted movement across the chest and shoulders.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eKey Product Specifications\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eOur premium Eterna cotton shirt is built with high-specification details to ensure a reliable and comfortable fit:\u003c\/p\u003e\n\u003cul data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003eOfficial Style Code:\u003c\/b\u003e 8464\/97-E181 for quick online product verification and precise stock identification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003e100% Premium Cotton:\u003c\/b\u003e High-grade natural cotton fibres engineered to provide excellent breathability, softness, and daily strength.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eTailored Modern Fit:\u003c\/b\u003e A balanced, streamlined cut that reduces fabric bulk while maintaining full physical comfort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cb data-path-to-node=\"10,3,0\" data-index-in-node=\"0\"\u003eRich Burgundy Tone:\u003c\/b\u003e A deep burgundy shade carefully chosen to offer a sophisticated alternative to traditional shirt colours.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,4,0\"\u003e\u003cb data-path-to-node=\"10,4,0\" data-index-in-node=\"0\"\u003eTraditional Chest Pocket:\u003c\/b\u003e Built with a functional, classic chest pocket that adds a traditional touch to the design.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,5,0\"\u003e\u003cb data-path-to-node=\"10,5,0\" data-index-in-node=\"0\"\u003eStructured Collar and Cuffs:\u003c\/b\u003e Completed with a neat collar that maintains its shape beautifully and adjustable button cuffs for a polished finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eVersatile Formal and Smart-Casual Styling Advice\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eThe deep burgundy colour of the 8464\/97-E181 shirt makes it incredibly adaptable, pairing beautifully with masculine tones of navy, charcoal, or forest green. For a powerful formal look or an elegant evening occasion, dress it up under a charcoal blazer alongside our Benetti JONNY navy suit trousers and black leather Oxford shoes.\u003c\/p\u003e\n\u003cp data-path-to-node=\"14\"\u003eIf your schedule transitions into a relaxed weekend dinner, achieve an effortless smart-casual aesthetic by pairing this shirt with dark denim jeans or tapered neutral chinos.\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"39cm","offer_id":56072432976255,"sku":"0000005260-000034091","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"41cm","offer_id":56072433009023,"sku":"0000005260-000034092","price":59.0,"currency_code":"GBP","in_stock":false},{"title":"42cm","offer_id":56072433041791,"sku":"0000005260-000034093","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"43cm","offer_id":56072433074559,"sku":"0000005260-000034094","price":59.0,"currency_code":"GBP","in_stock":false},{"title":"44cm","offer_id":56072433107327,"sku":"0000005260-000034095","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"46cm","offer_id":56072433140095,"sku":"0000005260-000034096","price":59.0,"currency_code":"GBP","in_stock":false},{"title":"47cm","offer_id":56072433205631,"sku":"0000005260-000034097","price":64.0,"currency_code":"GBP","in_stock":true},{"title":"48cm","offer_id":56072433238399,"sku":"0000005260-000034098","price":64.0,"currency_code":"GBP","in_stock":true},{"title":"50cm","offer_id":56072433271167,"sku":"0000005260-000034099","price":64.0,"currency_code":"GBP","in_stock":true},{"title":"52cm","offer_id":56072433303935,"sku":"0000005260-000034100","price":64.0,"currency_code":"GBP","in_stock":false},{"title":"54cm","offer_id":56072433336703,"sku":"0000005260-000034101","price":64.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-plain-modern-fit-shirt-846497-e181-in-burgundy-6701196.webp?v=1773049989"},{"product_id":"eterna-fawn-design-shirt-1054-26-x19k","title":"Eterna Fawn Design Long Sleeve Shirt 1054\/26 X19K","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna Modern Fit Fawn Patterned Shirt | 1054\/26 X19K\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eThe Eterna Modern Fit Fawn Patterned Shirt (Style 1054\/26 X19K) is an essential upgrade for any contemporary wardrobe. This premium shirt perfectly blends a subtle, sophisticated patterned design with the absolute precision of modern tailoring.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eIt is engineered specifically for the modern man who wants a standout look that remains easy to wear. This garment provides a crisp, polished appearance that lasts throughout a busy schedule, making it a highly reliable staple for the gentleman who values style and daily practicality.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003ePremium Non-Iron Cotton and Balanced Fit\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThis shirt is crafted from 100% premium cotton for natural breathability and a soft feel against your skin. A major benefit of this garment is Eterna’s renowned non-iron technology. This advanced treatment ensures the fabric stays crisp and entirely wrinkle-free from your morning commute until the end of the evening.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eThe modern fit silhouette sits perfectly between a slim and regular cut. It is expertly tailored to follow the body's natural lines while allowing plenty of unrestricted movement.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eKey Product Specifications\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eOur premium Eterna non-iron shirt is built with high-specification details to ensure a reliable and comfortable fit:\u003c\/p\u003e\n\u003cul data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003eOfficial Style Code:\u003c\/b\u003e 1054\/26 X19K for quick online product verification and precise stock identification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003e100% Non-Iron Cotton:\u003c\/b\u003e High-grade natural cotton fibres engineered to resist creases and wrinkles completely without ironing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eTailored Modern Fit:\u003c\/b\u003e A balanced, streamlined cut that reduces fabric bulk while maintaining full physical comfort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cb data-path-to-node=\"10,3,0\" data-index-in-node=\"0\"\u003eSubtle Fawn Pattern:\u003c\/b\u003e Features an elegant fawn patterned design that offers a sophisticated texture and alternative to solid hues.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,4,0\"\u003e\u003cb data-path-to-node=\"10,4,0\" data-index-in-node=\"0\"\u003eStructured Collar:\u003c\/b\u003e Designed to maintain its shape beautifully whether worn with a tie or left open.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,5,0\"\u003e\u003cb data-path-to-node=\"10,5,0\" data-index-in-node=\"0\"\u003eAdjustable Button Cuffs:\u003c\/b\u003e Completed with neat, durable button cuffs that provide a refined finish to the long sleeves.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eVersatile Formal and Smart-Casual Styling Advice\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eThe refined fawn palette and texture of the 1054\/26 X19K shirt make it exceptionally simple to coordinate with items already in your wardrobe. For a professional office setting or a business meeting, dress it up with dark navy or charcoal tailored trousers and leather Oxford shoes.\u003c\/p\u003e\n\u003cp data-path-to-node=\"14\"\u003eIf your schedule transitions into a casual dinner or relaxed weekend socialising, achieve an effortless smart-casual aesthetic by pairing this shirt with dark denim jeans or tapered beige chinos under a fine knit jumper.\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"39cm","offer_id":56075281269119,"sku":"0000005261-000034102","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"41cm","offer_id":56075281301887,"sku":"0000005261-000034103","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"42cm","offer_id":56075281334655,"sku":"0000005261-000034104","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"43cm","offer_id":56075281367423,"sku":"0000005261-000034105","price":69.0,"currency_code":"GBP","in_stock":false},{"title":"44cm","offer_id":56075281400191,"sku":"0000005261-000034106","price":69.0,"currency_code":"GBP","in_stock":false},{"title":"46cm","offer_id":56075281432959,"sku":"0000005261-000034107","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"47cm","offer_id":56075281465727,"sku":"0000005261-000034108","price":74.0,"currency_code":"GBP","in_stock":true},{"title":"48cm","offer_id":56075281498495,"sku":"0000005261-000034109","price":74.0,"currency_code":"GBP","in_stock":false},{"title":"50cm","offer_id":56075281531263,"sku":"0000005261-000034110","price":74.0,"currency_code":"GBP","in_stock":true},{"title":"52cm","offer_id":56075281564031,"sku":"0000005261-000034111","price":74.0,"currency_code":"GBP","in_stock":true},{"title":"54cm","offer_id":56075281596799,"sku":"0000005261-000034112","price":74.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-fawn-design-long-sleeve-shirt-105426-x19k-3355272.webp?v=1763198979"},{"product_id":"eterna-367-19-navy-v-neck-merino-pullover","title":"Eterna 367.HOBE.19 Navy V-Neck Extra Fine Merino Wool Pullover","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna Navy V-Neck Merino Wool Pullover | 367.HOBE.19\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eRefined, timeless, and effortlessly versatile, the Eterna Navy V-Neck Pullover (Style 367.HOBE.19) is a premium addition to any gentleman's wardrobe. This exquisite knitwear piece is spun from 100% extra-fine Merino wool, offering a luxurious softness and lightweight warmth that sets it apart from standard layers.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eIt delivers essential natural insulation while remaining exceptionally breathable. It serves as a highly reliable foundation designed to elevate your style, whether navigating business casual settings or enjoying a relaxed weekend away.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003eTailored Silhouette and Premium Merino Attributes\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThis men’s pullover is engineered in a slightly waisted, regular fit silhouette that flatters your profile without ever compromising on physical comfort. The classic V-neckline is sculpted precisely to frame the collar of a formal dress shirt or sit neatly over a casual tee.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eThe garment is completed with durable ribbed cuffs and a matching ribbed hemline. These flexible trims provide a secure, refined finish that helps the garment retain its original structural shape beautifully after washing.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eKey Product Specifications\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eOur premium Eterna Merino knitwear piece is built with high-specification details to ensure an immaculate fit:\u003c\/p\u003e\n\u003cul data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003eOfficial Style Code:\u003c\/b\u003e 367.HOBE.19 for instant online product verification and precise stock identification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003e100% Extra-Fine Merino Wool:\u003c\/b\u003e High-grade natural fibres selected for superior next-to-skin softness, breathability, and thermal control.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eSlightly Waisted Regular Fit:\u003c\/b\u003e Expertly tailored through the torso to deliver a sleek profile while leaving ample room for movement.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cb data-path-to-node=\"10,3,0\" data-index-in-node=\"0\"\u003eClassic V-Neck Architecture:\u003c\/b\u003e Cut to the perfect depth for seamless layering with business shirts, ties, or tailored blazers.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,4,0\"\u003e\u003cb data-path-to-node=\"10,4,0\" data-index-in-node=\"0\"\u003eShape-Lock Ribbed Trims:\u003c\/b\u003e Heavy-duty ribbing on the collar, cuffs, and hem to prevent stretching and maintain a secure silhouette.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,5,0\"\u003e\u003cb data-path-to-node=\"10,5,0\" data-index-in-node=\"0\"\u003eVersatile Navy Colourway:\u003c\/b\u003e A rich, deep navy hue that coordinates effortlessly with classic denim, grey tailoring, or neutral chinos.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eSize Guide for the Perfect Fit\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eTo find your ideal fit, measure around the fullest part of your chest, keeping the tape flat. If you are between sizes, we recommend sizing up for easier layering.\u003c\/p\u003e\n\u003ctable data-path-to-node=\"14\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eChest (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eChest (Inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eFit Notes\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,1,0,0\"\u003e\u003cb data-path-to-node=\"14,1,0,0\" data-index-in-node=\"0\"\u003eSmall\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,1,1,0\"\u003e~96 cm\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,1,2,0\"\u003e~37.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,1,3,0\"\u003eSlim to average build, true to size fit.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,2,0,0\"\u003e\u003cb data-path-to-node=\"14,2,0,0\" data-index-in-node=\"0\"\u003eMedium\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,2,1,0\"\u003e~102 cm\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,2,2,0\"\u003e~40.0\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,2,3,0\"\u003eComfortable everyday fit, slightly waisted.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,3,0,0\"\u003e\u003cb data-path-to-node=\"14,3,0,0\" data-index-in-node=\"0\"\u003eLarge\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,3,1,0\"\u003e~108 cm\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,3,2,0\"\u003e~42.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,3,3,0\"\u003eRoomier across the chest and shoulders.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,4,0,0\"\u003e\u003cb data-path-to-node=\"14,4,0,0\" data-index-in-node=\"0\"\u003eExtra Large\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,4,1,0\"\u003e~114 cm\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,4,2,0\"\u003e~45.0\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,4,3,0\"\u003eGenerous fit, ideal for layering over thick shirts.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,5,0,0\"\u003e\u003cb data-path-to-node=\"14,5,0,0\" data-index-in-node=\"0\"\u003eDouble XL\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,5,1,0\"\u003e~120 cm\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,5,2,0\"\u003e~47.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,5,3,0\"\u003eRelaxed fit, offers extra space through the waist.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,6,0,0\"\u003e\u003cb data-path-to-node=\"14,6,0,0\" data-index-in-node=\"0\"\u003eTriple XL\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,6,1,0\"\u003e~126 cm\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,6,2,0\"\u003e~49.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"14,6,3,0\"\u003eOur most generous size, designed for maximum comfort.\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2 data-path-to-node=\"16\"\u003eSophisticated Smart-Casual Styling Advice\u003c\/h2\u003e\n\u003cp data-path-to-node=\"17\"\u003eThe premium lightweight knit construction of this Eterna pullover makes it an absolute masterclass in seasonal layering. For a commanding business-casual aesthetic, layer this navy Merino jumper over our Eterna modern fit checked shirt, completed with a silk tie and our Benetti JONNY navy suit trousers.\u003c\/p\u003e\n\u003cp data-path-to-node=\"18\"\u003eIf you are dressing for a relaxed weekend social evening, style it directly over a crisp white grandad shirt alongside dark denim jeans and premium brown leather Chelsea boots.\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"Small","offer_id":56075633262975,"sku":"0000005262-000034113","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Medium","offer_id":56075633295743,"sku":"0000005262-000034114","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":56075633328511,"sku":"0000005262-000034115","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"X Large","offer_id":56075633361279,"sku":"0000005262-000034116","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Double extra large","offer_id":56075633394047,"sku":"0000005262-000034117","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-367hobe19-navy-v-neck-extra-fine-merino-wool-pullover-3337359.webp?v=1763199006"},{"product_id":"eterna-modern-fit-check-shirt-1060-14x15k","title":"Eterna 1060\/14 X15K Modern Fit Non-Iron Cotton Check Shirt","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna Modern Fit Checked Shirt | 1060\/14 X15K\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eThe Eterna Modern Fit Checked Shirt (Style 1060\/14 X15K) is an essential upgrade for any contemporary wardrobe. This premium shirt perfectly blends a bold, traditional check pattern with the precision of modern tailoring.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eIt is designed for the modern man who wants a standout look that remains easy to wear. This garment provides a crisp, polished appearance that lasts throughout a busy schedule, making it a reliable staple for the gentleman who values style and daily practicality.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003ePremium Non-Iron Cotton and Balanced Fit\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThis shirt is crafted from 100% premium cotton for natural breathability and a soft feel against your skin. A major benefit of this garment is Eterna’s renowned non-iron technology. This advanced treatment ensures the fabric stays crisp and entirely wrinkle-free from your morning commute until the end of the evening.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eThe modern fit silhouette sits perfectly between a slim and regular cut. It is expertly tailored to follow the body's natural lines while allowing plenty of unrestricted movement.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eKey Product Specifications\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eOur premium Eterna non-iron shirt is built with high-specification details to ensure a reliable and comfortable fit:\u003c\/p\u003e\n\u003cul data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003eOfficial Style Code:\u003c\/b\u003e 1060\/14 X15K for quick online product verification and precise stock identification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003e100% Non-Iron Cotton:\u003c\/b\u003e High-grade natural cotton fibres engineered to resist creases and wrinkles completely without ironing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eTailored Modern Fit:\u003c\/b\u003e A balanced, streamlined cut that reduces fabric bulk while maintaining full physical comfort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cb data-path-to-node=\"10,3,0\" data-index-in-node=\"0\"\u003eRich Check Palette:\u003c\/b\u003e Features a sophisticated check design incorporating versatile tones of blue, burgundy, and beige.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,4,0\"\u003e\u003cb data-path-to-node=\"10,4,0\" data-index-in-node=\"0\"\u003eStructured Collar:\u003c\/b\u003e Designed to maintain its shape beautifully whether worn with a tie or left open.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,5,0\"\u003e\u003cb data-path-to-node=\"10,5,0\" data-index-in-node=\"0\"\u003eAdjustable Button Cuffs:\u003c\/b\u003e Completed with neat, durable button cuffs that provide a refined finish to the long sleeves.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eVersatile Formal and Smart-Casual Styling Advice\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eThe rich, multi-toned check pattern of the 1060\/14 X15K shirt makes it exceptionally simple to coordinate with items already in your wardrobe. For a professional office setting or a business meeting, dress it up with our Benetti JONNY navy suit trousers and leather Oxford shoes.\u003c\/p\u003e\n\u003cp data-path-to-node=\"14\"\u003eIf your schedule transitions into a casual dinner or relaxed weekend socialising, achieve an effortless smart-casual aesthetic by pairing this shirt with dark denim jeans or tapered beige chinos.\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"39cm","offer_id":56076833718655,"sku":"0000005263-000034118","price":59.0,"currency_code":"GBP","in_stock":false},{"title":"41cm","offer_id":56076833751423,"sku":"0000005263-000034119","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"42cm","offer_id":56076833784191,"sku":"0000005263-000034120","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"43cm","offer_id":56076833816959,"sku":"0000005263-000034121","price":59.0,"currency_code":"GBP","in_stock":false},{"title":"44cm","offer_id":56076833849727,"sku":"0000005263-000034122","price":59.0,"currency_code":"GBP","in_stock":false},{"title":"46cm","offer_id":56076833882495,"sku":"0000005263-000034123","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-106014-x15k-modern-fit-non-iron-cotton-check-shirt-7115277.webp?v=1763199011"},{"product_id":"eterna-312-39-holk-black-v-neck-sweater","title":"Eterna 312\/39 HOLK Black V-Neck Sweater","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna Black V-Neck Cotton \u0026amp; Cashmere Sweater | 312\/39 HOLK\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eIntroduce a layer of sophisticated elegance to your collection with the premium Eterna Black V-Neck Sweater (Style 312\/39 HOLK). This luxury piece of contemporary knitwear is engineered specifically for the modern man who values premium comfort, heritage quality, and everyday practicality.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eBy blending high-specification textiles with a traditional masculine silhouette, Eterna has created a dependable wardrobe staple that delivers continuous breathability, making it an ideal choice for year-round styling.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003eLuxurious Fabric Blend and Thermal Balance\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThe cornerstone of this Eterna HOLK jumper is its unique, fine-gauge blend of breathable long-staple cotton and luxurious cashmere. The addition of premium cashmere fibres provides a superior next-to-skin softness and natural thermal insulation that standard cotton sweaters lack.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eMeanwhile, the lightweight cotton weave ensures the garment remains highly breathable and comfortable for all-day wear. This technical combination delivers an excellent transitional layer, providing warmth during cooler months without adding bulk.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eKey Product Specifications\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eOur premium Eterna fine-knit sweater is engineered with meticulous German craftsmanship to ensure a reliable and comfortable fit:\u003c\/p\u003e\n\u003cul data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003eStyle Code:\u003c\/b\u003e 312\/39 HOLK for effortless online verification and precise stock matching.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003ePremium Textile Blend:\u003c\/b\u003e Knitted from high-grade cotton and luxury cashmere for a silky-smooth tactile finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eClassic V-Neckline:\u003c\/b\u003e Perfectly proportioned neckline cut to allow for clean, structured layering over collared shirts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cb data-path-to-node=\"10,3,0\" data-index-in-node=\"0\"\u003eTailored Regular Fit:\u003c\/b\u003e Proportioned cleanly through the chest and waist to create a sharp, contemporary silhouette.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,4,0\"\u003e\u003cb data-path-to-node=\"10,4,0\" data-index-in-node=\"0\"\u003eShape-Retention Trim:\u003c\/b\u003e Completed with robust ribbed cuffs and a ribbed hemline to maintain an immaculate fit over time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,5,0\"\u003e\u003cb data-path-to-node=\"10,5,0\" data-index-in-node=\"0\"\u003eDeep Black Palette:\u003c\/b\u003e Finished in a rich, classic black tone that serves as the ultimate versatile wardrobe anchor.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eEndless Smart-Casual Styling Versatility\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eThe timeless black palette of this sweater coordinates effortlessly with almost any garment in your wardrobe, making it one of the most versatile items a gentleman can own. For a commanding professional look in the office, layer this V-neck knit over a crisp white Eterna non-iron shirt paired with structured grey trousers and black leather Oxford shoes.\u003c\/p\u003e\n\u003cp data-path-to-node=\"14\"\u003eWhen the weekend arrives, effortlessly transition to a refined casual aesthetic by styling the jumper over a simple crew-neck t-shirt alongside dark indigo denim jeans or neutral stone chinos.\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"Small","offer_id":56235130651007,"sku":"0000005290-000034376","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Medium","offer_id":56235130683775,"sku":"0000005290-000034377","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":56235130716543,"sku":"0000005290-000034378","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"X Large","offer_id":56235130749311,"sku":"0000005290-000034379","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Double extra large","offer_id":56235130782079,"sku":"0000005290-000034380","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Three Extra Large","offer_id":56235130814847,"sku":"0000005290-000034381","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-31239-holk-black-v-neck-sweater-1668464.webp?v=1763199022"},{"product_id":"eterna-312-20-beige-v-neck-sweater","title":"Eterna 312\/20 Beige V-Neck Sweater","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna Beige V-Neck Cotton \u0026amp; Cashmere Sweater | 312\/20\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eDiscover sophisticated elegance with the premium Eterna V-Neck Sweater (Style 312\/20), available now at Hugh McElvanna Menswear. This luxury garment is a timeless wardrobe essential, expertly crafted from an ultra-premium cotton and cashmere blend.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eThis technical combination delivers an exceptionally soft, lightweight feel that makes it absolutely ideal for comfortable, stylish year-round wear. The classic V-neck silhouette is engineered perfectly for clean layering over a crisp collared business shirt or a casual tee.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003ePremium Fabric Blend and Natural Insulation\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThe high-quality fabric offers the absolute best of both textile worlds. The long-staple cotton adds excellent structural durability and breathability, ensuring the garment remains cool and strong for everyday wear.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eMeanwhile, the generous touch of luxury cashmere provides its renowned silky softness and lightweight insulation. This smart mix offers versatile natural temperature control, keeping you warm in cooler months while remaining perfectly breathable during transitional seasonal weather.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eKey Product Specifications\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eOur premium Eterna fine-gauge sweater is engineered with meticulous German craftsmanship to ensure a reliable and comfortable fit:\u003c\/p\u003e\n\u003cul data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003eStyle Code:\u003c\/b\u003e 312\/20 for quick product verification and precise stock identification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003eLuxury Fabric Blend:\u003c\/b\u003e Woven from premium cotton and high-grade cashmere for ultimate next-to-skin softness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eClassic V-Neckline:\u003c\/b\u003e Cut precisely to frame a formal shirt collar and tie knot neatly for professional settings.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cb data-path-to-node=\"10,3,0\" data-index-in-node=\"0\"\u003eTailored Regular Fit:\u003c\/b\u003e Proportioned cleanly through the chest and torso to create a refined, contemporary silhouette.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,4,0\"\u003e\u003cb data-path-to-node=\"10,4,0\" data-index-in-node=\"0\"\u003eSophisticated Palette:\u003c\/b\u003e Finished in a warm beige (fawn) tone that acts as a highly versatile masculine neutral.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,5,0\"\u003e\u003cb data-path-to-node=\"10,5,0\" data-index-in-node=\"0\"\u003eShape Retention:\u003c\/b\u003e Completed with premium ribbed cuffs and a ribbed hemline to ensure a neat, secure fit that lasts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eSophisticated Wardrobe Styling Advice\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eThe warm beige fawn tone of this Eterna sweater adds a touch of sophisticated neutrality to any outfit, making it incredibly simple to match with your existing clothing. For a commanding professional look, layer this V-neck knit over a sharp light blue Eterna non-iron shirt, paired with structured navy trousers and leather brogues.\u003c\/p\u003e\n\u003cp data-path-to-node=\"14\"\u003eIf you are dressing for a relaxed weekend outing or a smart-casual dinner, style it unbuttoned over a white shirt alongside our tapered Benetti Trent stone chinos.\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"Small","offer_id":56235529765247,"sku":"0000005291-000034382","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Medium","offer_id":56235529798015,"sku":"0000005291-000034383","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":56235529830783,"sku":"0000005291-000034384","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"X Large","offer_id":56235529863551,"sku":"0000005291-000034385","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Double extra large","offer_id":56235529896319,"sku":"0000005291-000034386","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-31220-beige-v-neck-sweater-1252701.webp?v=1763199046"},{"product_id":"eterna-shirt-natt-light-blue-8464-12-x181","title":"Eterna Shirt Natté – Light Blue | Modern Fit","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna Light Blue Natté Long Sleeve Shirt | Modern Fit\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eElevate your professional wardrobe with this premium staple business shirt. The Eterna Long Sleeve Natté Shirt is a perfect blend of classic style and modern comfort, crafted from premium 100% pure cotton.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eThis high-quality shirt offers a crisp, clean look that is guaranteed to last throughout a busy day at the office. Featuring a slightly tapered Modern Fit, it provides a sleek, contemporary silhouette that is ideal for men who want a smart yet relaxed style.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003eNon-Iron Natté Cotton and Classic Details\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThe standout feature of this Eterna shirt is the luxury natté weave fabric. This structured, basket-weave texture gives the shirt exceptional visual depth while remaining soft and breathable against the skin.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eEngineered with Eterna’s famous non-iron technology, the shirt maintains a sharp, wrinkle-free appearance straight from the hanger, completely eliminating the need to iron. Classic design details include a timeless Kent collar, a practical chest pocket, and a rounded hemline for effortless tucked-in comfort.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eKey Product Specifications\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eOur premium Eterna business shirt is engineered with meticulous German craftsmanship to ensure a reliable and comfortable fit:\u003c\/p\u003e\n\u003cul data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003ePremium Fabric:\u003c\/b\u003e Crafted from 100% non-iron natté cotton for premium texture and breathability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003eEasy-Care Convenience:\u003c\/b\u003e Self-smoothing fabric keeps a sharp, fresh look all day without creasing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eModern Fit Profile:\u003c\/b\u003e Slightly tapered through the waist to deliver a clean, contemporary silhouette.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cb data-path-to-node=\"10,3,0\" data-index-in-node=\"0\"\u003eTimeless Kent Collar:\u003c\/b\u003e A versatile collar shape that accommodates both formal tie knots and open-necked styling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,4,0\"\u003e\u003cb data-path-to-node=\"10,4,0\" data-index-in-node=\"0\"\u003eVersatile Palette:\u003c\/b\u003e Finished in a timeless light blue shade (Colour Code: 01) that pairs easily with any suit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,5,0\"\u003e\u003cb data-path-to-node=\"10,5,0\" data-index-in-node=\"0\"\u003eFunctional Detail:\u003c\/b\u003e Features a traditional breast pocket and adjustable button cuffs for daily practicality.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eProfessional Tailoring and Styling Advice\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eThis structured light blue shirt is an essential cornerstone piece for every professional man's wardrobe. For a powerful corporate look, style this shirt with a sharp navy or charcoal grey three-piece suit, a silk patterned tie, and leather Oxford shoes.\u003c\/p\u003e\n\u003cp data-path-to-node=\"14\"\u003eIf you are dressing for a smart-casual weekend event, wear it open-necked with the sleeves neatly rolled up, paired alongside dark indigo denim jeans or tailored neutral chinos.\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"38cm","offer_id":56321806008703,"sku":"0000005306-000034533","price":59.0,"currency_code":"GBP","in_stock":false},{"title":"39cm","offer_id":56321806041471,"sku":"0000005306-000034534","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"41cm","offer_id":56321806074239,"sku":"0000005306-000034535","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"42cm","offer_id":56321806107007,"sku":"0000005306-000034536","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"43cm","offer_id":56321806139775,"sku":"0000005306-000034537","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"44cm","offer_id":56321806172543,"sku":"0000005306-000034538","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"46cm","offer_id":56321806205311,"sku":"0000005306-000034539","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-shirt-natte-light-blue-modern-fit-9426040.webp?v=1763199002"},{"product_id":"eterna-modern-fit-blue-shirt-1389-14-x141","title":"Eterna Modern Fit Blue Check Shirt | 1389 14 X141","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna Modern Fit Blue Check Shirt | 1389 14 X141\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eElevate your professional wardrobe with this premium Eterna blue check shirt. Crafted for the modern man, this piece successfully combines timeless style with cutting-edge fabric technology.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eThe subtle blue multi-check pattern offers a versatile look that transitions seamlessly from the office to evening events. It provides a sophisticated alternative to plain shirts while remaining incredibly easy to coordinate with your existing wardrobe staples.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003eInnovative Dynamic Cotton Technology\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThis shirt features Eterna’s signature Dynamic Cotton fabric. This 100% cotton material offers a unique natural stretch without the use of any synthetic fibres.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eYou will experience maximum freedom of movement throughout your busy day. The breathable fabric moves naturally with you, ensuring you remain comfortable during long commutes, business travel, or extended boardroom meetings.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eEffortless Non-Iron Performance\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eSay goodbye to time-consuming morning prep with the high-performance non-iron finish. This shirt is specially engineered to stay crisp and wrinkle-free from dawn until dusk.\u003c\/p\u003e\n\u003cp data-path-to-node=\"10\"\u003eSimply wash, hang, and wear. The natural properties of the premium cotton ensure an ultra-breathable feel, effectively keeping you cool and collected regardless of the daily pressure.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eTailored Modern Fit Silhouette\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eThe Modern Fit silhouette offers a contemporary look that is slightly tapered through the waist. It provides a sleek, polished appearance without feeling restrictive or overly tight.\u003c\/p\u003e\n\u003cp data-path-to-node=\"14\"\u003eDesign details include a refined collar and contrast navy tipping inside the neck and cuffs. These subtle, stylish touches highlight the exceptional European craftsmanship synonymous with the Eterna brand.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"16\"\u003eKey Features and Benefits\u003c\/h2\u003e\n\u003cp data-path-to-node=\"17\"\u003eOur premium dynamic cotton shirt is engineered to deliver a sharp look with minimum effort:\u003c\/p\u003e\n\u003cul data-path-to-node=\"18\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"18,0,0\"\u003e\u003cb data-path-to-node=\"18,0,0\" data-index-in-node=\"0\"\u003ePremium Fabric:\u003c\/b\u003e 100% Non-Iron Dynamic Cotton for natural stretch and maximum breathability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"18,1,0\"\u003e\u003cb data-path-to-node=\"18,1,0\" data-index-in-node=\"0\"\u003eModern Fit:\u003c\/b\u003e A tailored, updated silhouette that flatters the physique while maintaining comfort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"18,2,0\"\u003e\u003cb data-path-to-node=\"18,2,0\" data-index-in-node=\"0\"\u003eStyle Code:\u003c\/b\u003e 1389 14 X141 for quick and accurate product identification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"18,3,0\"\u003e\u003cb data-path-to-node=\"18,3,0\" data-index-in-node=\"0\"\u003eEasy-Care Finish:\u003c\/b\u003e High-performance crease resistance so you can simply wash, hang, and wear.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"18,4,0\"\u003e\u003cb data-path-to-node=\"18,4,0\" data-index-in-node=\"0\"\u003eRefined Details:\u003c\/b\u003e Features a classic collar with stylish contrast navy tipping inside the neck and cuffs.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"18,5,0\"\u003e\u003cb data-path-to-node=\"18,5,0\" data-index-in-node=\"0\"\u003eVersatile Design:\u003c\/b\u003e A timeless blue multi-check pattern that pairs perfectly with navy, grey, or charcoal tailoring.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ETERNA","offers":[{"title":"38cm","offer_id":56756996145535,"sku":"0000005355-000035043","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"40cm","offer_id":56756996178303,"sku":"0000005355-000035044","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"42cm","offer_id":56756996211071,"sku":"0000005355-000035045","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"43cm","offer_id":56756996243839,"sku":"0000005355-000035046","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"44cm","offer_id":56756996276607,"sku":"0000005355-000035047","price":59.0,"currency_code":"GBP","in_stock":false},{"title":"46cm","offer_id":56756996309375,"sku":"0000005355-000035048","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-modern-fit-blue-check-shirt-1389-14-x141-5152071.webp?v=1768470850"},{"product_id":"eterna-modern-fit-check-shirt-1384-50-x19k","title":"Eterna Modern Fit Red Check Shirt | 1384 50 X19K","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna Modern Fit Red Check Shirt | 1384 50 X19K\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eThe Eterna Modern Fit Red Check Shirt is a sophisticated choice for the gentleman who appreciates a bold pattern and a flawless finish. This shirt is expertly crafted for those who demand a sharp, professional look that lasts from the first morning meeting to evening social engagements.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eMade from 100% premium cotton, this shirt features a vibrant red, navy, and light blue check pattern that adds a pop of colour to any wardrobe. The Modern Fit offers a contemporary silhouette that is slightly tapered through the waist. This smart design provides a clean and tailored appearance without feeling restrictive. It is the perfect middle ground between a classic wide cut and a slim-fit design.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003eSignature Eterna Craftsmanship\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eThe shirt features a versatile Kent collar, making it suitable for a variety of tie knots or for wearing open for a more relaxed, smart-casual aesthetic.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eA standout feature of this Eterna garment is its high-performance non-iron finish. This ensures the fabric remains smooth and wrinkle-free throughout the day, allowing you to maintain a polished image with minimal effort. Simply wash and hang the shirt to maintain its crisp, freshly-pressed look.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eKey Features and Benefits\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eOur premium red check shirt combines effortless maintenance with a contemporary, tailored silhouette:\u003c\/p\u003e\n\u003cul data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003ePremium Cotton Fabric:\u003c\/b\u003e Crafted from high-quality 100% cotton for exceptional breathability and a soft touch.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003eModern Fit Silhouette:\u003c\/b\u003e A tailored cut that provides a sharp, updated look while ensuring all-day comfort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eNon-Iron Technology:\u003c\/b\u003e Engineered to stay crisp and smooth; simply wash, hang, and wear without the need for ironing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cb data-path-to-node=\"10,3,0\" data-index-in-node=\"0\"\u003eClassic Kent Collar:\u003c\/b\u003e A versatile collar style that pairs perfectly with business tailoring or casual knitwear.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,4,0\"\u003e\u003cb data-path-to-node=\"10,4,0\" data-index-in-node=\"0\"\u003eFunctional Front Pocket:\u003c\/b\u003e Includes a neatly integrated chest pocket for traditional style and added utility.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,5,0\"\u003e\u003cb data-path-to-node=\"10,5,0\" data-index-in-node=\"0\"\u003eDurable Construction:\u003c\/b\u003e Built to Eterna’s exacting standards, ensuring the colours and shape remain intact wash after wash.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eEterna Modern Fit Size Guide\u003c\/h2\u003e\n\u003ctable data-path-to-node=\"13\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar Size (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar Size (Inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eModern Fit Chest (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eModern Fit Waist (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,1,0,0\"\u003e\u003cb data-path-to-node=\"13,1,0,0\" data-index-in-node=\"0\"\u003e37 \/ 38\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,1,1,0\"\u003e14.5\" \/ 15\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,1,2,0\"\u003e110\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,1,3,0\"\u003e102\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,2,0,0\"\u003e\u003cb data-path-to-node=\"13,2,0,0\" data-index-in-node=\"0\"\u003e39 \/ 40\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,2,1,0\"\u003e15.5\" \/ 15.7\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,2,2,0\"\u003e116\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,2,3,0\"\u003e106\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,3,0,0\"\u003e\u003cb data-path-to-node=\"13,3,0,0\" data-index-in-node=\"0\"\u003e41 \/ 42\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,3,1,0\"\u003e16\" \/ 16.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,3,2,0\"\u003e122\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,3,3,0\"\u003e114\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,4,0,0\"\u003e\u003cb data-path-to-node=\"13,4,0,0\" data-index-in-node=\"0\"\u003e43 \/ 44\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,4,1,0\"\u003e17\" \/ 17.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,4,2,0\"\u003e132\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,4,3,0\"\u003e122\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,5,0,0\"\u003e\u003cb data-path-to-node=\"13,5,0,0\" data-index-in-node=\"0\"\u003e45 \/ 46\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,5,1,0\"\u003e17.7\" \/ 18\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,5,2,0\"\u003e138\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,5,3,0\"\u003e130\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,6,0,0\"\u003e\u003cb data-path-to-node=\"13,6,0,0\" data-index-in-node=\"0\"\u003e47 \/ 48\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,6,1,0\"\u003e18.5\" \/ 19\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,6,2,0\"\u003e146\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"13,6,3,0\"\u003e138\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"ETERNA","offers":[{"title":"38cm","offer_id":56799576818047,"sku":"0000005360-000035075","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"40cm","offer_id":56799576850815,"sku":"0000005360-000035076","price":69.0,"currency_code":"GBP","in_stock":false},{"title":"42cm","offer_id":56799576883583,"sku":"0000005360-000035077","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"43cm","offer_id":56799576916351,"sku":"0000005360-000035078","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"44cm","offer_id":56799576949119,"sku":"0000005360-000035079","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"46cm","offer_id":56799576981887,"sku":"0000005360-000035080","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-modern-fit-red-check-shirt-1384-50-x19k-4861986.webp?v=1768918757"},{"product_id":"eterna-modern-fit-check-shirt-1384-14-x19k","title":"Eterna Modern Fit Fawn Check Shirt | 1384 14 X19K","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna Modern Fit Fawn Check Shirt | 1384 14 X19K\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eThe Eterna Modern Fit Fawn Check Shirt is a refined addition to the Hugh McElvanna collection, offering a sophisticated palette for the modern professional. This garment is tailored for those who appreciate a neutral yet distinctive pattern that transitions seamlessly from the boardroom to smart-casual weekend events.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eExpertly crafted from 100% premium cotton, this shirt features a tasteful blend of fawn, cream, navy, and light blue in a classic check pattern. The Modern Fit provides a sleek, contemporary silhouette that is slightly tapered through the waist. This design ensures a clean, polished appearance while offering enough room for all-day comfort without feeling restrictive.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003eSignature Eterna Craftsmanship\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eA hallmark of Eterna's craftsmanship, this shirt includes a versatile Kent collar that looks exceptional whether paired with a silk tie or worn open. The high-performance non-iron finish ensures the fabric remains smooth and crisp throughout your busiest days. This technology allows the shirt to resist wrinkles, maintaining a sharp image with minimal maintenance.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"7\"\u003eKey Features and Benefits\u003c\/h2\u003e\n\u003cp data-path-to-node=\"8\"\u003eOur premium fawn check dress shirt combines effortless maintenance with an updated, tailored fit:\u003c\/p\u003e\n\u003cul data-path-to-node=\"9\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,0,0\"\u003e\u003cb data-path-to-node=\"9,0,0\" data-index-in-node=\"0\"\u003ePremium Cotton Construction:\u003c\/b\u003e Made from high-quality 100% cotton for superior breathability and a soft, comfortable feel against the skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,1,0\"\u003e\u003cb data-path-to-node=\"9,1,0\" data-index-in-node=\"0\"\u003eModern Fit Silhouette:\u003c\/b\u003e Offers a tailored, updated look that flatters the physique while maintaining a professional profile.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,2,0\"\u003e\u003cb data-path-to-node=\"9,2,0\" data-index-in-node=\"0\"\u003eNon-Iron Technology:\u003c\/b\u003e Specifically engineered to stay wrinkle-free; simply wash, hang, and wear for effortless daily styling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,3,0\"\u003e\u003cb data-path-to-node=\"9,3,0\" data-index-in-node=\"0\"\u003eVersatile Kent Collar:\u003c\/b\u003e A classic collar shape that accommodates various tie knots and complements most face shapes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,4,0\"\u003e\u003cb data-path-to-node=\"9,4,0\" data-index-in-node=\"0\"\u003eFunctional Front Pocket:\u003c\/b\u003e Includes a neatly integrated chest pocket for traditional style and added utility.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,5,0\"\u003e\u003cb data-path-to-node=\"9,5,0\" data-index-in-node=\"0\"\u003eElegant Fawn Palette:\u003c\/b\u003e The neutral check pattern provides a versatile base that pairs easily with navy, charcoal, or tan tailoring.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"11\"\u003eEterna Modern Fit Size Guide\u003c\/h2\u003e\n\u003ctable data-path-to-node=\"12\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar Size (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar Size (Inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eModern Fit Chest (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eModern Fit Waist (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,1,0,0\"\u003e\u003cb data-path-to-node=\"12,1,0,0\" data-index-in-node=\"0\"\u003e37 \/ 38\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,1,1,0\"\u003e14.5\" \/ 15\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,1,2,0\"\u003e110\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,1,3,0\"\u003e102\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,2,0,0\"\u003e\u003cb data-path-to-node=\"12,2,0,0\" data-index-in-node=\"0\"\u003e39 \/ 40\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,2,1,0\"\u003e15.5\" \/ 15.7\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,2,2,0\"\u003e116\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,2,3,0\"\u003e106\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,3,0,0\"\u003e\u003cb data-path-to-node=\"12,3,0,0\" data-index-in-node=\"0\"\u003e41 \/ 42\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,3,1,0\"\u003e16\" \/ 16.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,3,2,0\"\u003e122\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,3,3,0\"\u003e114\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,4,0,0\"\u003e\u003cb data-path-to-node=\"12,4,0,0\" data-index-in-node=\"0\"\u003e43 \/ 44\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,4,1,0\"\u003e17\" \/ 17.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,4,2,0\"\u003e132\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,4,3,0\"\u003e122\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,5,0,0\"\u003e\u003cb data-path-to-node=\"12,5,0,0\" data-index-in-node=\"0\"\u003e45 \/ 46\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,5,1,0\"\u003e17.7\" \/ 18\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,5,2,0\"\u003e138\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,5,3,0\"\u003e130\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,6,0,0\"\u003e\u003cb data-path-to-node=\"12,6,0,0\" data-index-in-node=\"0\"\u003e47 \/ 48\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,6,1,0\"\u003e18.5\" \/ 19\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,6,2,0\"\u003e146\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,6,3,0\"\u003e138\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"ETERNA","offers":[{"title":"38cm","offer_id":56800033210751,"sku":"0000005361-000035081","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"40cm","offer_id":56800033243519,"sku":"0000005361-000035082","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"42cm","offer_id":56800033276287,"sku":"0000005361-000035083","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"43cm","offer_id":56800033309055,"sku":"0000005361-000035084","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"44cm","offer_id":56800033341823,"sku":"0000005361-000035085","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"46cm","offer_id":56800033374591,"sku":"0000005361-000035086","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-modern-fit-fawn-check-shirt-1384-14-x19k-8954722.webp?v=1768918755"},{"product_id":"eterna-comfort-fit-fawn-check-shirt","title":"Eterna Comfort Fit Fawn Check Shirt | 1384 14 E19K","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna Comfort Fit Fawn Check Shirt | 1384 14 E19K\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eThe Eterna Comfort Fit Fawn Check Shirt is a refined addition to the Hugh McElvanna collection. It offers a sophisticated palette designed for the professional who prioritises both style and a relaxed feel.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eThis garment is tailored for those who appreciate a neutral yet distinctive pattern. It transitions seamlessly from high-stakes boardroom meetings to smart-casual weekend events with ease.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003ePremium Fabric and Roomier Cut\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eExpertly crafted from 100% premium cotton, this shirt features a tasteful blend of fawn, cream, navy, and light blue. The classic check pattern provides a timeless aesthetic for any modern wardrobe.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eThe Comfort Fit provides a generous, traditional silhouette that allows for maximum freedom of movement. This design ensures a polished appearance while offering extra room through the chest and waist for all-day comfort.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eSignature Eterna Craftsmanship\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eA hallmark of Eterna's craftsmanship, this shirt includes a versatile Kent collar. It looks exceptional whether you pair it with a silk tie or wear it open for a more relaxed look.\u003c\/p\u003e\n\u003cp data-path-to-node=\"10\"\u003eThe high-performance non-iron finish ensures the fabric remains smooth and crisp throughout your busiest days. This technology allows the shirt to resist wrinkles, maintaining a sharp image with minimal maintenance.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eKey Features and Benefits\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eOur premium fawn check shirt combines effortless maintenance with timeless tailoring details:\u003c\/p\u003e\n\u003cul data-path-to-node=\"14\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,0,0\"\u003e\u003cb data-path-to-node=\"14,0,0\" data-index-in-node=\"0\"\u003ePremium Cotton Construction:\u003c\/b\u003e Made from high-quality 100% cotton for superior breathability and a soft feel.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,1,0\"\u003e\u003cb data-path-to-node=\"14,1,0\" data-index-in-node=\"0\"\u003eNon-Iron Technology:\u003c\/b\u003e Specifically engineered to stay wrinkle-free; simply wash, hang, and wear for effortless daily styling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,2,0\"\u003e\u003cb data-path-to-node=\"14,2,0\" data-index-in-node=\"0\"\u003eComfort Fit Silhouette:\u003c\/b\u003e Provides a relaxed, traditional cut that ensures ease of movement and a comfortable, airy feel.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,3,0\"\u003e\u003cb data-path-to-node=\"14,3,0\" data-index-in-node=\"0\"\u003eVersatile Kent Collar:\u003c\/b\u003e A classic collar shape that accommodates various tie knots and complements most face shapes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,4,0\"\u003e\u003cb data-path-to-node=\"14,4,0\" data-index-in-node=\"0\"\u003eFunctional Front Pocket:\u003c\/b\u003e Includes a neatly integrated chest pocket for traditional style and added utility.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,5,0\"\u003e\u003cb data-path-to-node=\"14,5,0\" data-index-in-node=\"0\"\u003eElegant Fawn Palette:\u003c\/b\u003e The neutral check pattern pairs easily with navy trousers, charcoal blazers, or tan tailoring.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"16\"\u003eEterna Comfort Fit Size Guide\u003c\/h2\u003e\n\u003ctable data-path-to-node=\"17\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar Size (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar Size (Inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eComfort Fit Chest (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eComfort Fit Waist (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,1,0,0\"\u003e\u003cb data-path-to-node=\"17,1,0,0\" data-index-in-node=\"0\"\u003e37 \/ 38\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,1,1,0\"\u003e14.5\" \/ 15\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,1,2,0\"\u003e112\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,1,3,0\"\u003e108\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,2,0,0\"\u003e\u003cb data-path-to-node=\"17,2,0,0\" data-index-in-node=\"0\"\u003e39 \/ 40\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,2,1,0\"\u003e15.5\" \/ 15.7\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,2,2,0\"\u003e120\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,2,3,0\"\u003e114\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,3,0,0\"\u003e\u003cb data-path-to-node=\"17,3,0,0\" data-index-in-node=\"0\"\u003e41 \/ 42\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,3,1,0\"\u003e16\" \/ 16.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,3,2,0\"\u003e128\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,3,3,0\"\u003e124\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,4,0,0\"\u003e\u003cb data-path-to-node=\"17,4,0,0\" data-index-in-node=\"0\"\u003e43 \/ 44\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,4,1,0\"\u003e17\" \/ 17.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,4,2,0\"\u003e134\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,4,3,0\"\u003e134\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,5,0,0\"\u003e\u003cb data-path-to-node=\"17,5,0,0\" data-index-in-node=\"0\"\u003e45 \/ 46\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,5,1,0\"\u003e17.7\" \/ 18\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,5,2,0\"\u003e148\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,5,3,0\"\u003e148\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,6,0,0\"\u003e\u003cb data-path-to-node=\"17,6,0,0\" data-index-in-node=\"0\"\u003e47 \/ 48\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,6,1,0\"\u003e18.5\" \/ 19\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,6,2,0\"\u003e154\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,6,3,0\"\u003e154\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,7,0,0\"\u003e\u003cb data-path-to-node=\"17,7,0,0\" data-index-in-node=\"0\"\u003e49 \/ 50\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,7,1,0\"\u003e19.5\" \/ 19.7\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,7,2,0\"\u003e160\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,7,3,0\"\u003e160\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,8,0,0\"\u003e\u003cb data-path-to-node=\"17,8,0,0\" data-index-in-node=\"0\"\u003e52\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,8,1,0\"\u003e20.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,8,2,0\"\u003e168\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,8,3,0\"\u003e168\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,9,0,0\"\u003e\u003cb data-path-to-node=\"17,9,0,0\" data-index-in-node=\"0\"\u003e54\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,9,1,0\"\u003e21.2\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,9,2,0\"\u003e176\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,9,3,0\"\u003e176\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 data-path-to-node=\"19\"\u003e\u003cbr\u003e\u003c\/h3\u003e","brand":"ETERNA","offers":[{"title":"48cm","offer_id":56805836816767,"sku":"0000005373-000035152","price":74.0,"currency_code":"GBP","in_stock":true},{"title":"50cm","offer_id":56805836849535,"sku":"0000005373-000035153","price":74.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/Eterna138414X19KCreamCheck-Model.webp?v=1768922393"},{"product_id":"eterna-comfort-fit-red-check-shirt","title":"Eterna Comfort Fit Red Check Shirt | 1384 50 E19K","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna Comfort Fit Red Check Shirt | 1384 50 E19K\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eThe Eterna Comfort Fit Red Check Shirt is a vibrant and sophisticated addition to the Hugh McElvanna collection. This garment is perfect for the modern gentleman who wants to introduce a bold yet classic pattern into his professional rotation.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eDesigned for versatility, the rich red tones provide a striking contrast that works well across all seasons. It transitions effortlessly from a structured business environment to a relaxed evening setting without losing its sharp edge.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"4\"\u003ePremium Fabric and Relaxed Comfort\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eExpertly crafted from 100% premium cotton, this shirt features a detailed check pattern with deep red accents. The high-quality weave ensures excellent breathability, keeping you cool and comfortable throughout the day.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eThe Comfort Fit silhouette is engineered for those who prefer a traditional, roomier cut. It provides ample space through the chest, shoulders, and waist, ensuring total freedom of movement without sacrificing a neat, professional appearance.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"8\"\u003eEffortless Daily Maintenance\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eA standout feature of this Eterna shirt is the high-performance non-iron finish. This advanced technology allows the fabric to remain smooth and wrinkle-free, even after a long day of travel or meetings.\u003c\/p\u003e\n\u003cp data-path-to-node=\"10\"\u003eSimply wash and hang the garment to maintain its crisp, freshly-pressed look. This makes it an ideal choice for busy professionals who require a low-maintenance wardrobe that consistently delivers a high-impact image.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"12\"\u003eKey Features and Benefits\u003c\/h2\u003e\n\u003cp data-path-to-node=\"13\"\u003eOur premium non-iron shirt is designed with classic tailoring elements to deliver all-day comfort and utility:\u003c\/p\u003e\n\u003cul data-path-to-node=\"14\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,0,0\"\u003e\u003cb data-path-to-node=\"14,0,0\" data-index-in-node=\"0\"\u003ePremium Cotton Construction:\u003c\/b\u003e Crafted from 100% high-grade cotton for a soft touch and long-lasting durability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,1,0\"\u003e\u003cb data-path-to-node=\"14,1,0\" data-index-in-node=\"0\"\u003eNon-Iron Technology:\u003c\/b\u003e Specially treated to stay crisp and wrinkle-free all day with minimal effort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,2,0\"\u003e\u003cb data-path-to-node=\"14,2,0\" data-index-in-node=\"0\"\u003eComfort Fit Silhouette:\u003c\/b\u003e A generous, relaxed cut designed to provide maximum comfort and ease of movement.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,3,0\"\u003e\u003cb data-path-to-node=\"14,3,0\" data-index-in-node=\"0\"\u003eVersatile Kent Collar:\u003c\/b\u003e A classic collar design that pairs perfectly with various tie knots or looks sharp when worn open.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,4,0\"\u003e\u003cb data-path-to-node=\"14,4,0\" data-index-in-node=\"0\"\u003eFunctional Chest Pocket:\u003c\/b\u003e Features a classic front pocket, adding a touch of traditional utility to the design.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,5,0\"\u003e\u003cb data-path-to-node=\"14,5,0\" data-index-in-node=\"0\"\u003eVibrant Red Check:\u003c\/b\u003e A bold colour palette that coordinates easily with navy blazers, charcoal trousers, or dark denim.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"16\"\u003eEterna Comfort Fit Size Guide\u003c\/h2\u003e\n\u003ctable data-path-to-node=\"17\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar Size (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar Size (Inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eComfort Fit Chest (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eComfort Fit Waist (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,1,0,0\"\u003e\u003cb data-path-to-node=\"17,1,0,0\" data-index-in-node=\"0\"\u003e37 \/ 38\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,1,1,0\"\u003e14.5\" \/ 15\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,1,2,0\"\u003e112\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,1,3,0\"\u003e108\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,2,0,0\"\u003e\u003cb data-path-to-node=\"17,2,0,0\" data-index-in-node=\"0\"\u003e39 \/ 40\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,2,1,0\"\u003e15.5\" \/ 15.7\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,2,2,0\"\u003e120\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,2,3,0\"\u003e114\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,3,0,0\"\u003e\u003cb data-path-to-node=\"17,3,0,0\" data-index-in-node=\"0\"\u003e41 \/ 42\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,3,1,0\"\u003e16\" \/ 16.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,3,2,0\"\u003e128\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,3,3,0\"\u003e124\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,4,0,0\"\u003e\u003cb data-path-to-node=\"17,4,0,0\" data-index-in-node=\"0\"\u003e43 \/ 44\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,4,1,0\"\u003e17\" \/ 17.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,4,2,0\"\u003e134\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,4,3,0\"\u003e134\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,5,0,0\"\u003e\u003cb data-path-to-node=\"17,5,0,0\" data-index-in-node=\"0\"\u003e45 \/ 46\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,5,1,0\"\u003e17.7\" \/ 18\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,5,2,0\"\u003e148\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,5,3,0\"\u003e148\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,6,0,0\"\u003e\u003cb data-path-to-node=\"17,6,0,0\" data-index-in-node=\"0\"\u003e47 \/ 48\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,6,1,0\"\u003e18.5\" \/ 19\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,6,2,0\"\u003e154\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,6,3,0\"\u003e154\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,7,0,0\"\u003e\u003cb data-path-to-node=\"17,7,0,0\" data-index-in-node=\"0\"\u003e49 \/ 50\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,7,1,0\"\u003e19.5\" \/ 19.7\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,7,2,0\"\u003e160\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,7,3,0\"\u003e160\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,8,0,0\"\u003e\u003cb data-path-to-node=\"17,8,0,0\" data-index-in-node=\"0\"\u003e52\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,8,1,0\"\u003e20.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,8,2,0\"\u003e168\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,8,3,0\"\u003e168\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,9,0,0\"\u003e\u003cb data-path-to-node=\"17,9,0,0\" data-index-in-node=\"0\"\u003e54\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,9,1,0\"\u003e21.2\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,9,2,0\"\u003e176\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"17,9,3,0\"\u003e176\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 data-path-to-node=\"19\"\u003e\u003cbr\u003e\u003c\/h3\u003e","brand":"ETERNA","offers":[{"title":"48cm","offer_id":56806274072959,"sku":"0000005374-000035154","price":74.0,"currency_code":"GBP","in_stock":true},{"title":"50cm","offer_id":56806274105727,"sku":"0000005374-000035155","price":74.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/Eterna138450X19KRedCheck-Model.webp?v=1768925445"},{"product_id":"eterna-modern-fit-geometric-print-shirt","title":"Eterna Modern Fit Geometric Print Shirt |1375 40 X171","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna 1375 40 X171 Modern Fit Geometric Print Shirt\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eElevate your professional and casual wardrobe with the Eterna 1375 40 X171 long sleeve shirt. This striking piece showcases a sophisticated geometric circle pattern in varying shades of blue and teal, adding a fresh, modern edge to your clothing collection.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eThe vibrant print serves as an excellent focal point for your outfits. It looks effortlessly polished under a dark navy blazer for a corporate workspace, yet transforms easily into a contemporary smart-casual piece for evening dinner dates.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"3\"\u003ePremium Fabric and Non-Iron Finish\u003c\/h3\u003e\n\u003cp data-path-to-node=\"4\"\u003eCrafted from 100% premium high-grade cotton, this shirt ensures exceptional natural breathability and a luxurious, soft feel against the skin. The high-quality woven textile allows for excellent airflow to keep you feeling cool, fresh, and confident all day long.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eWhat sets this Eterna shirt apart is the advanced non-iron fabric technology. It is precisely engineered to stay completely wrinkle-free and sharp from your very first morning meeting until nightfall, eliminating the hassle of daily laundry prep.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eThe resilient pure cotton construction is highly durable and designed to maintain its rich blue and teal colours beautifully wash after wash. The fabric naturally resists warping or shrinking, making it an essential choice for the modern man on the move.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"7\"\u003eModern Tailoring and Size Guide\u003c\/h3\u003e\n\u003cp data-path-to-node=\"8\"\u003eThe specialized Modern Fit (style 1375) provides a sleek, tailored silhouette featuring a slightly narrowed waist for a clean aesthetic. It offers a contemporary, contoured profile that looks sharp without ever feeling tight or restrictive around the chest.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9\"\u003eThe classic long-sleeve design is finished with a structured standard collar and adjustable cuffs for a refined, polished finish. Please consult the detailed measurement table below to find your perfect fitment:\u003c\/p\u003e\n\u003ctable data-path-to-node=\"10\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar Size (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCollar (Inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eModern Fit Chest (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eModern Fit Waist (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,0,0\"\u003e\u003cb data-path-to-node=\"10,1,0,0\" data-index-in-node=\"0\"\u003e37\/38\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,1,0\"\u003e14.5\" - 15\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,2,0\"\u003e110 cm\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,1,3,0\"\u003e102 cm\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,0,0\"\u003e\u003cb data-path-to-node=\"10,2,0,0\" data-index-in-node=\"0\"\u003e39\/40\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,1,0\"\u003e15.5\" - 15.7\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,2,0\"\u003e116 cm\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,2,3,0\"\u003e106 cm\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,0,0\"\u003e\u003cb data-path-to-node=\"10,3,0,0\" data-index-in-node=\"0\"\u003e41\/42\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,1,0\"\u003e16\" - 16.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,2,0\"\u003e122 cm\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,3,3,0\"\u003e114 cm\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,0,0\"\u003e\u003cb data-path-to-node=\"10,4,0,0\" data-index-in-node=\"0\"\u003e43\/44\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,1,0\"\u003e17\" - 17.5\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,2,0\"\u003e132 cm\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,4,3,0\"\u003e122 cm\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,0,0\"\u003e\u003cb data-path-to-node=\"10,5,0,0\" data-index-in-node=\"0\"\u003e45\/46\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,1,0\"\u003e17.7\" - 18\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,2,0\"\u003e138 cm\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,5,3,0\"\u003e130 cm\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,0,0\"\u003e\u003cb data-path-to-node=\"10,6,0,0\" data-index-in-node=\"0\"\u003e47\/48\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,1,0\"\u003e18.5\" - 19\"\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,2,0\"\u003e146 cm\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"10,6,3,0\"\u003e138 cm\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 data-path-to-node=\"12\"\u003eKey Product Features\u003c\/h3\u003e\n\u003cul data-path-to-node=\"13\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,0,0\"\u003e\u003cb data-path-to-node=\"13,0,0\" data-index-in-node=\"0\"\u003eBrand:\u003c\/b\u003e Eterna premium German shirt makers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,1,0\"\u003e\u003cb data-path-to-node=\"13,1,0\" data-index-in-node=\"0\"\u003eStyle Code:\u003c\/b\u003e 1375 40 X171 for genuine quality assurance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,2,0\"\u003e\u003cb data-path-to-node=\"13,2,0\" data-index-in-node=\"0\"\u003ePattern:\u003c\/b\u003e Contemporary geometric circle print in blue and teal tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,3,0\"\u003e\u003cb data-path-to-node=\"13,3,0\" data-index-in-node=\"0\"\u003eMaterial:\u003c\/b\u003e 100% high-grade pure cotton for ultimate natural luxury\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,4,0\"\u003e\u003cb data-path-to-node=\"13,4,0\" data-index-in-node=\"0\"\u003eFabric Care:\u003c\/b\u003e Self-smoothing non-iron technology for a wrinkle-free look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,5,0\"\u003e\u003cb data-path-to-node=\"13,5,0\" data-index-in-node=\"0\"\u003eFit:\u003c\/b\u003e Modern Fit profile with a tailored waist for a clean silhouette\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,6,0\"\u003e\u003cb data-path-to-node=\"13,6,0\" data-index-in-node=\"0\"\u003eCollar:\u003c\/b\u003e Traditional structured standard collar with a full button placket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,7,0\"\u003e\u003cb data-path-to-node=\"13,7,0\" data-index-in-node=\"0\"\u003eCuffs:\u003c\/b\u003e Adjustable long-sleeve single cuffs for a personalised wrist fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ETERNA","offers":[{"title":"38cm","offer_id":57149507731839,"sku":"0000005416-000035471","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"40cm","offer_id":57149507764607,"sku":"0000005416-000035472","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"42cm","offer_id":57149507797375,"sku":"0000005416-000035473","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"43cm","offer_id":57149507830143,"sku":"0000005416-000035474","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"44cm","offer_id":57149507862911,"sku":"0000005416-000035475","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"46cm","offer_id":57149507895679,"sku":"0000005416-000035476","price":69.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-modern-fit-geometric-print-shirt-1375-40-x171-5666947.webp?v=1773847342"},{"product_id":"eterna-mens-slim-fit-white-formal-shirt","title":"Eterna Men's Slim Fit White Formal Shirt | 1100-00-F170","description":"\u003ch2 data-path-to-node=\"0\"\u003eEterna Men's Slim Fit White Formal Shirt\u003c\/h2\u003e\n\u003cp data-path-to-node=\"1\"\u003eElevate your professional wardrobe with the Eterna Slim Fit White Shirt. This classic garment is a cornerstone of refined menswear, offering a crisp, clean aesthetic that transitions seamlessly from important boardroom meetings through to evening events.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eCrafted with meticulous attention to detail, this formal shirt features a modern slim-fit silhouette. It is precisely designed to contour the body for a sharp, tailored look without compromising on comfort or natural movement throughout your busy day.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"3\"\u003ePremium Quality and Non-Iron Technology\u003c\/h3\u003e\n\u003cp data-path-to-node=\"4\"\u003eThe shirt is made from high-quality, breathable 100% cotton fabric that ensures a luxurious, soft feel against the skin. Eterna is globally renowned for its innovative non-iron technology, meaning you stay looking polished and crease-free from morning until night.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eA subtle sheen on the fabric adds a touch of understated luxury to the garment. The premium cotton weave naturally enhances airflow, keeping you cool and collected under pressure, making it an essential piece for any high-flying business professional.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eThe highly durable construction allows the shirt to resist daily wear and tear while maintaining its brilliant white finish. This makes it a highly reliable wardrobe staple that saves you time on laundering and ironing while consistently presenting a top-tier image.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"7\"\u003eVersatile Design Details\u003c\/h3\u003e\n\u003cp data-path-to-node=\"8\"\u003eThe classic spread collar provides fantastic styling versatility, pairing perfectly with a wide variety of silk tie knots for formal occasions. Alternatively, it can be styled open-collared for a more relaxed, contemporary evening vibe.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9\"\u003eThe long sleeves are finished with adjustable button cuffs, allowing for a personalized fit around the wrists. Pair this brilliant white shirt with a sharp tailored suit or sleek trousers for an effortlessly confident ensemble.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"11\"\u003eKey Product Features\u003c\/h3\u003e\n\u003cul data-path-to-node=\"12\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,0,0\"\u003e\u003cb data-path-to-node=\"12,0,0\" data-index-in-node=\"0\"\u003eBrand:\u003c\/b\u003e Eterna premium formal menswear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,1,0\"\u003e\u003cb data-path-to-node=\"12,1,0\" data-index-in-node=\"0\"\u003eColour:\u003c\/b\u003e Brilliant White for a clean, sharp aesthetic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,2,0\"\u003e\u003cb data-path-to-node=\"12,2,0\" data-index-in-node=\"0\"\u003eMaterial:\u003c\/b\u003e 100% premium cotton fabric with a subtle sheen\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,3,0\"\u003e\u003cb data-path-to-node=\"12,3,0\" data-index-in-node=\"0\"\u003eFabric Care:\u003c\/b\u003e Innovative non-iron technology for effortless crease-free wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,4,0\"\u003e\u003cb data-path-to-node=\"12,4,0\" data-index-in-node=\"0\"\u003eCollar:\u003c\/b\u003e Versatile spread collar suitable for various tie knots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,5,0\"\u003e\u003cb data-path-to-node=\"12,5,0\" data-index-in-node=\"0\"\u003eCuffs:\u003c\/b\u003e Adjustable button cuffs for a customisable wrist fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,6,0\"\u003e\u003cb data-path-to-node=\"12,6,0\" data-index-in-node=\"0\"\u003eFit:\u003c\/b\u003e Modern slim fit designed for a sharp, tailored appearance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ETERNA","offers":[{"title":"46cm","offer_id":57418042311039,"sku":"0000005443-000035709","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/files\/eterna-mens-slim-fit-white-formal-shirt-1100-00-f170-3140902.webp?v=1777306571"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/1034\/9471\/collections\/eterna-collection-9624677.jpg?v=1768473250","url":"https:\/\/www.hughmcelvannamenswear.com\/en-us\/collections\/herbie-frog-eterna-shirts-range.oembed","provider":"Hugh McElvanna Menswear ","version":"1.0","type":"link"}