Use our master size charts below to find your perfect fit across our clothing and footwear collections. All measurements are provided as standard industry guidelines.
Formal dress shirts are measured primarily by the neck circumference.
Tailored jackets and waistcoats are sized primarily by chest circumference in inches.
Most premium tailoring brands offer different jacket lengths based on your height:
For jumpers, casual shirts, t-shirts, and coats measured by chest size.
Trouser sizing is determined by your waist circumference and your inside leg length.
Standard conversions for women's tops and tailored items.
Sizing guidelines for waist and hip fits.
Shoe sizes can vary slightly by brand, but these charts show standard conversions.
Upgrade your wardrobe with the premium Eterna Modern Fit Non-Iron 100% Cotton Shirt. This high-quality long-sleeve dress shirt is meticulously designed for the modern gentleman, seamlessly blending timeless European shirting heritage with daily, low-maintenance practicality.
It serves as a highly dependable foundation piece for your premium shirt collection, moving easily across changing seasonal events. The sleek layout beautifully balances a crisp presentation with innovative fabric engineering, ensuring you look effortlessly refined whether you are heading into the office, travelling for business, or attending formal events.
The cornerstone of this Eterna shirt is its premium-quality construction, expertly woven from 100% high-quality cotton fabric. This natural material delivers exceptional softness, superior breathability, and skin-friendly nature that ensures all-day comfort. Engineered with an advanced wrinkle-free finish, the non-iron fabric guarantees you remain completely sharp and presentable throughout the day with minimal effort.
Tailored to provide a modern fit silhouette, the garment offers a contemporary tailored look that strikes the perfect balance between a slim and classic fit. This structure contours the body neatly while ensuring comfortable ease of physical movement throughout long office hours or social gatherings. The design features a classic button-up placket and structured collar that frames the face perfectly, functioning beautifully when paired with a formal necktie or worn open-collar for a relaxed look.
To enjoy the best possible fit from your premium Eterna modern fit shirt, please consult our detailed dimension matrix below:
| Collar Size (cm) | Collar Size (Inches) | Modern Fit Chest | Modern Fit Waist |
| 37 / 38 | 14.5" - 15" | 110cm (43") | 102cm (40") |
| 39 / 40 | 15.5" - 15.7" | 116cm (45.5") | 106cm (41.5") |
| 41 / 42 | 16" - 16.5" | 122cm (48") | 114cm (45") |
| 43 / 44 | 17" - 17.5" | 132cm (52") | 122cm (48") |
| 45 / 46 | 17.7" - 18" | 138cm (54") | 130cm (51") |
| 47 / 48 | 18.5" - 19" | 146cm (57.5") | 138cm (54") |
Our premium Eterna dress shirt is engineered with precise lifestyle, functional, and design attributes to ensure an immaculate finish:
Official Style Code: 1178-14_X17V for effortless product verification, guaranteed quality, and quick online matching.
100% Premium Cotton: Crafted entirely from high-grade cotton selected for its incredible softness, breathability, and skin-friendly comfort.
Non-Iron Technology: Specially processed to deliver a permanent wrinkle-free finish that saves time and maintains a crisp look all day long.
Modern Fit Cut: Tailored with a contemporary, sleek silhouette that bridges the gap between a classic and slim fit for flattering comfort.
Premium Construction: Finished with high-quality stitching and durable fabric designed to resist daily wear and maintain its premium structure.
Classic Button-Up Design: Outfitted with a timeless and elegant front placket that accommodates formal neckwear or looks sharp when worn unbuttoned.
Travel-Friendly Fabric: Engineered with wrinkle-free properties that make it the ultimate choice for business trips, holidays, and long-haul travel.
The timeless profile of this solid cotton dress shirt makes it exceptionally simple to coordinate with your existing collection. For an immaculate, traditional business presentation or professional office wear, tuck this shirt into a sharp tailored suit and finish with a silk tie and polished leather dress shoes.
When your schedule calls for a polished, smart-casual appearance or an evening out, achieve an effortless aesthetic of relaxed elegance by pairing it unbuttoned at the collar with clean chinos or dark denim jeans.
