Use our master size charts below to find your perfect fit across our clothing and footwear collections. All measurements are provided as standard industry guidelines.
Formal dress shirts are measured primarily by the neck circumference.
Tailored jackets and waistcoats are sized primarily by chest circumference in inches.
Most premium tailoring brands offer different jacket lengths based on your height:
For jumpers, casual shirts, t-shirts, and coats measured by chest size.
Trouser sizing is determined by your waist circumference and your inside leg length.
Standard conversions for women's tops and tailored items.
Sizing guidelines for waist and hip fits.
Shoe sizes can vary slightly by brand, but these charts show standard conversions.
The Eterna Modern Fit Rich Brown Shirt (Style 1049/29 X171) is a sophisticated upgrade for any contemporary wardrobe. This premium shirt perfectly balances a warm, distinguished aesthetic with the high-standard tailoring for which Eterna is globally renowned.
It is designed for the modern gentleman who requires a professional, sharp look without compromising on daily physical comfort. This garment provides a crisp appearance that lasts throughout a busy schedule, making it a highly reliable choice for high-stakes business meetings or evening social events.
This shirt is crafted entirely from 100% premium cotton to provide a smooth, soft-touch finish and natural breathability. The high-quality natural fibres ensure that you stay exceptionally cool and comfortable throughout the day, regardless of the season.
The modern fit silhouette provides the ideal middle ground between a traditional regular cut and a narrow slim fit. It is expertly tailored to follow the natural lines of the body for a flattering shape while still offering plenty of room for ease of movement across the chest and shoulders.
Our premium Eterna cotton shirt is built with high-specification details to ensure a reliable and comfortable fit:
Official Style Code: 1049/29 X171 for quick online product verification and precise stock identification.
100% Premium Cotton: High-grade natural cotton fibres engineered to provide excellent breathability, softness, and daily strength.
Tailored Modern Fit: A balanced, streamlined cut that reduces fabric bulk while maintaining full physical comfort.
Rich Brown Colourway: A deep, rich brown hue carefully chosen to offer a warm and stylish alternative to standard white or blue options.
Structured Collar: Features a classic collar designed to maintain its shape perfectly whether worn with a tie or left open.
Adjustable Button Cuffs: Completed with neat, durable button cuffs that allow you to achieve a customised and polished finish at the wrist.
The deep, rich brown tone of the 1049/29 X171 shirt serves as a warm and versatile foundation for a variety of masculine outfits. For a commanding formal look or a sophisticated evening occasion, dress it up by tucking it into our Benetti JONNY navy suit trousers, completed with a dark brown leather belt and matching Oxford shoes.
If your schedule transitions into a relaxed weekend dinner, achieve an effortless smart-casual aesthetic by pairing this shirt with dark denim jeans, cream trousers, or tapered neutral chinos.
