Order by 16th June for Guaranteed Father's Day Delivery | Free UK Shipping over £100 Order by 16th June for Guaranteed Father's Day Delivery in United Kingdom & Ireland | Free UK Shipping over £100
Size Guide

Universal Size Guide

Use our master size charts below to find your perfect fit across our clothing and footwear collections. All measurements are provided as standard industry guidelines.

1. Men's Formal Shirts (Collar Sizing)

Formal dress shirts are measured primarily by the neck circumference.

  • S (Small): Collar 14.5" - 15" (37cm - 38cm) | To Fit Chest 36" - 38"
  • M (Medium): Collar 15.5" - 16" (39cm - 41cm) | To Fit Chest 39" - 41"
  • L (Large): Collar 16.5" - 17" (42cm - 43cm) | To Fit Chest 42" - 44"
  • XL (X-Large): Collar 17.5" - 18" (44cm - 46cm) | To Fit Chest 45" - 47"
  • 2XL (XX-Large): Collar 18.5" - 19" (47cm - 48cm) | To Fit Chest 48" - 50"
  • 3XL (3X-Large): Collar 19.5" - 20" (50cm - 51cm) | To Fit Chest 51" - 53"
  • 4XL (4X-Large): Collar 20.5" - 21" (52cm - 53.5cm) | To Fit Chest 54" - 56"

1b. Men's Suit Jackets, Blazers & Waistcoats

Tailored jackets and waistcoats are sized primarily by chest circumference in inches.

  • 36" Jacket (Small / EU 46): To Fit Chest 36" (91.5cm)
  • 38" Jacket (Small - Medium / EU 48): To Fit Chest 38" (96.5cm)
  • 40" Jacket (Medium / EU 50): To Fit Chest 40" (101.5cm)
  • 42" Jacket (Large / EU 52): To Fit Chest 42" (106.5cm)
  • 44" Jacket (Large - X-Large / EU 54): To Fit Chest 44" (111.5cm)
  • 46" Jacket (X-Large / EU 56): To Fit Chest 46" (117cm)
  • 48" Jacket (XX-Large / EU 58): To Fit Chest 48" (122cm)
  • 50" Jacket (3X-Large / EU 60): To Fit Chest 50" (127cm)
  • 52" Jacket (4X-Large / EU 62): To Fit Chest 52" (132cm)

Jacket Fitting Lengths

Most premium tailoring brands offer different jacket lengths based on your height:

  • Short (S): Ideal for heights up to 5'7" (170cm)
  • Regular (R): Ideal for heights from 5'8" to 6'0" (173cm - 183cm)
  • Long (L): Ideal for heights 6'1" and over (185cm+)

2. Men's Pullovers, Knitwear & Casual Shirts

For jumpers, casual shirts, t-shirts, and coats measured by chest size.

  • S (Small): To Fit Chest 36" - 38" (91.5cm - 96.5cm)
  • M (Medium): To Fit Chest 39" - 41" (99cm - 104cm)
  • L (Large): To Fit Chest 42" - 44" (106.5cm - 112cm)
  • XL (X-Large): To Fit Chest 45" - 47" (114.5cm - 119.5cm)
  • 2XL (XX-Large): To Fit Chest 48" - 50" (122cm - 127cm)
  • 3XL (3X-Large): To Fit Chest 51" - 53" (129.5cm - 134.5cm)
  • 4XL (4X-Large): To Fit Chest 54" - 56" (137cm - 142cm)

3. Men's Trousers, Chinos & Jeans

Trouser sizing is determined by your waist circumference and your inside leg length.

Waist Sizing

  • 30" Waist: 76cm (Alpha Size: Small)
  • 32" Waist: 81.5cm (Alpha Size: Medium)
  • 34" Waist: 86.5cm (Alpha Size: Medium - Large)
  • 36" Waist: 91.5cm (Alpha Size: Large)
  • 38" Waist: 96.5cm (Alpha Size: X-Large)
  • 40" Waist: 101.5cm (Alpha Size: XX-Large)
  • 42" Waist: 106.5cm (Alpha Size: 3X-Large)
  • 44" Waist: 111.5cm (Alpha Size: 4X-Large)

Inside Leg Length

  • Short (S): 30" Inside Leg (76cm)
  • Regular (R): 32" Inside Leg (81.5cm)
  • Long (L): 34" Inside Leg (86.5cm)

4. Women's Blouses & Tops

Standard conversions for women's tops and tailored items.

  • UK 8 (XS): To Fit Bust 32" (81cm)
  • UK 10 (S): To Fit Bust 34" (86cm)
  • UK 12 (M): To Fit Bust 36" (91cm)
  • UK 14 (L): To Fit Bust 38" (97cm)
  • UK 16 (XL): To Fit Bust 40" (102cm)
  • UK 18 (2XL): To Fit Bust 42" (107cm)
  • UK 20 (3XL): To Fit Bust 44" (112cm)

5. Women's Skirts & Trousers

Sizing guidelines for waist and hip fits.

  • UK 8: Waist 25" (63.5cm) | Hips 35" (89cm)
  • UK 10: Waist 27" (68.5cm) | Hips 37" (94cm)
  • UK 12: Waist 29" (73.5cm) | Hips 39" (99cm)
  • UK 14: Waist 31" (78.5cm) | Hips 41" (104cm)
  • UK 16: Waist 33" (84cm) | Hips 43" (109cm)
  • UK 18: Waist 36" (91.5cm) | Hips 46" (117cm)
  • UK 20: Waist 39" (99cm) | Hips 49" (124.5cm)

6. Footwear Size Guide

Shoe sizes can vary slightly by brand, but these charts show standard conversions.

Men's Shoes

  • UK 6: EU 39-40 | US 7 | Foot Length approx. 24.5cm
  • UK 7: EU 41 | US 8 | Foot Length approx. 25.4cm
  • UK 8: EU 42 | US 9 | Foot Length approx. 26.3cm
  • UK 9: EU 43 | US 10 | Foot Length approx. 27.2cm
  • UK 10: EU 44-44.5 | US 11 | Foot Length approx. 28.0cm
  • UK 11: EU 45-46 | US 12 | Foot Length approx. 28.8cm
  • UK 12: EU 47 | US 13 | Foot Length approx. 29.6cm

Eterna Blue Design Long Sleeve Shirt 1054/16 X19K

$101.00

Eterna Blue Modern Fit Patterned Shirt | 1054/16 X19K

The Eterna Blue Modern Fit Patterned Shirt (Style 1054/16 X19K) is an essential upgrade for any contemporary wardrobe. This premium long-sleeve shirt perfectly balances a sophisticated, modern pattern with the absolute precision of heritage tailoring.

It is engineered specifically for the busy modern gentleman who requires a professional look without compromising on comfort. This versatile garment provides a crisp, polished appearance that adapts effortlessly to your daily schedule, making it a highly reliable choice for high-stakes business meetings or weekend social events.

Premium Non-Iron Cotton and Balanced Fit

This shirt is crafted entirely from 100% premium cotton to provide natural breathability and a luxurious soft-touch feel against your skin. A major benefit of this garment is Eterna’s renowned non-iron technology. This advanced treatment ensures the fabric stays crisp and entirely wrinkle-free from your morning commute until the end of the evening.

The modern fit silhouette sits perfectly between a slim and regular cut. It is expertly tailored to follow the body's natural lines while allowing plenty of unrestricted movement across the chest and shoulders.

Key Product Specifications

Our premium Eterna patterned shirt is built with high-specification details to ensure a reliable and comfortable fit:

  • Official Style Code: 1054/16 X19K for quick online product verification and precise stock identification.

  • 100% Non-Iron Cotton: High-grade natural cotton fibres engineered to resist creases and wrinkles completely without ironing.

  • Tailored Modern Fit: A balanced, streamlined cut that reduces fabric bulk while maintaining full physical comfort.

  • Elegant Blue Pattern: Features a sophisticated patterned design that provides a refreshing, modern look.

  • Structured Collar: Designed to maintain its shape beautifully whether worn with a tie or left open for a more approachable style.

  • Adjustable Button Cuffs: Completed with neat, durable long-sleeve button cuffs that allow you to achieve a customised and polished finish at the wrist.

Versatile Formal and Smart-Casual Styling Advice

The elegant blue patterned design of the 1054/16 X19K shirt makes it exceptionally simple to coordinate with items already in your wardrobe. For a professional office setting or an important business meeting, dress it up by tucking it into our Benetti JONNY navy suit trousers, completed with a sharp tailoring blazer and leather Oxford shoes.

If your schedule transitions into a relaxed weekend dinner or smart-casual outing, achieve an effortless aesthetic by pairing this shirt with dark indigo denim jeans or tapered beige chinos.