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Size Guide

Universal Size Guide

Use our master size charts below to find your perfect fit across our clothing and footwear collections. All measurements are provided as standard industry guidelines.

1. Men's Formal Shirts (Collar Sizing)

Formal dress shirts are measured primarily by the neck circumference.

  • S (Small): Collar 14.5" - 15" (37cm - 38cm) | To Fit Chest 36" - 38"
  • M (Medium): Collar 15.5" - 16" (39cm - 41cm) | To Fit Chest 39" - 41"
  • L (Large): Collar 16.5" - 17" (42cm - 43cm) | To Fit Chest 42" - 44"
  • XL (X-Large): Collar 17.5" - 18" (44cm - 46cm) | To Fit Chest 45" - 47"
  • 2XL (XX-Large): Collar 18.5" - 19" (47cm - 48cm) | To Fit Chest 48" - 50"
  • 3XL (3X-Large): Collar 19.5" - 20" (50cm - 51cm) | To Fit Chest 51" - 53"
  • 4XL (4X-Large): Collar 20.5" - 21" (52cm - 53.5cm) | To Fit Chest 54" - 56"

1b. Men's Suit Jackets, Blazers & Waistcoats

Tailored jackets and waistcoats are sized primarily by chest circumference in inches.

  • 36" Jacket (Small / EU 46): To Fit Chest 36" (91.5cm)
  • 38" Jacket (Small - Medium / EU 48): To Fit Chest 38" (96.5cm)
  • 40" Jacket (Medium / EU 50): To Fit Chest 40" (101.5cm)
  • 42" Jacket (Large / EU 52): To Fit Chest 42" (106.5cm)
  • 44" Jacket (Large - X-Large / EU 54): To Fit Chest 44" (111.5cm)
  • 46" Jacket (X-Large / EU 56): To Fit Chest 46" (117cm)
  • 48" Jacket (XX-Large / EU 58): To Fit Chest 48" (122cm)
  • 50" Jacket (3X-Large / EU 60): To Fit Chest 50" (127cm)
  • 52" Jacket (4X-Large / EU 62): To Fit Chest 52" (132cm)

Jacket Fitting Lengths

Most premium tailoring brands offer different jacket lengths based on your height:

  • Short (S): Ideal for heights up to 5'7" (170cm)
  • Regular (R): Ideal for heights from 5'8" to 6'0" (173cm - 183cm)
  • Long (L): Ideal for heights 6'1" and over (185cm+)

2. Men's Pullovers, Knitwear & Casual Shirts

For jumpers, casual shirts, t-shirts, and coats measured by chest size.

  • S (Small): To Fit Chest 36" - 38" (91.5cm - 96.5cm)
  • M (Medium): To Fit Chest 39" - 41" (99cm - 104cm)
  • L (Large): To Fit Chest 42" - 44" (106.5cm - 112cm)
  • XL (X-Large): To Fit Chest 45" - 47" (114.5cm - 119.5cm)
  • 2XL (XX-Large): To Fit Chest 48" - 50" (122cm - 127cm)
  • 3XL (3X-Large): To Fit Chest 51" - 53" (129.5cm - 134.5cm)
  • 4XL (4X-Large): To Fit Chest 54" - 56" (137cm - 142cm)

3. Men's Trousers, Chinos & Jeans

Trouser sizing is determined by your waist circumference and your inside leg length.

Waist Sizing

  • 30" Waist: 76cm (Alpha Size: Small)
  • 32" Waist: 81.5cm (Alpha Size: Medium)
  • 34" Waist: 86.5cm (Alpha Size: Medium - Large)
  • 36" Waist: 91.5cm (Alpha Size: Large)
  • 38" Waist: 96.5cm (Alpha Size: X-Large)
  • 40" Waist: 101.5cm (Alpha Size: XX-Large)
  • 42" Waist: 106.5cm (Alpha Size: 3X-Large)
  • 44" Waist: 111.5cm (Alpha Size: 4X-Large)

Inside Leg Length

  • Short (S): 30" Inside Leg (76cm)
  • Regular (R): 32" Inside Leg (81.5cm)
  • Long (L): 34" Inside Leg (86.5cm)

4. Women's Blouses & Tops

Standard conversions for women's tops and tailored items.

  • UK 8 (XS): To Fit Bust 32" (81cm)
  • UK 10 (S): To Fit Bust 34" (86cm)
  • UK 12 (M): To Fit Bust 36" (91cm)
  • UK 14 (L): To Fit Bust 38" (97cm)
  • UK 16 (XL): To Fit Bust 40" (102cm)
  • UK 18 (2XL): To Fit Bust 42" (107cm)
  • UK 20 (3XL): To Fit Bust 44" (112cm)

5. Women's Skirts & Trousers

Sizing guidelines for waist and hip fits.

  • UK 8: Waist 25" (63.5cm) | Hips 35" (89cm)
  • UK 10: Waist 27" (68.5cm) | Hips 37" (94cm)
  • UK 12: Waist 29" (73.5cm) | Hips 39" (99cm)
  • UK 14: Waist 31" (78.5cm) | Hips 41" (104cm)
  • UK 16: Waist 33" (84cm) | Hips 43" (109cm)
  • UK 18: Waist 36" (91.5cm) | Hips 46" (117cm)
  • UK 20: Waist 39" (99cm) | Hips 49" (124.5cm)

6. Footwear Size Guide

Shoe sizes can vary slightly by brand, but these charts show standard conversions.

Men's Shoes

  • UK 6: EU 39-40 | US 7 | Foot Length approx. 24.5cm
  • UK 7: EU 41 | US 8 | Foot Length approx. 25.4cm
  • UK 8: EU 42 | US 9 | Foot Length approx. 26.3cm
  • UK 9: EU 43 | US 10 | Foot Length approx. 27.2cm
  • UK 10: EU 44-44.5 | US 11 | Foot Length approx. 28.0cm
  • UK 11: EU 45-46 | US 12 | Foot Length approx. 28.8cm
  • UK 12: EU 47 | US 13 | Foot Length approx. 29.6cm

ETERNA Modern Fit Blue Print Shirt – 4391-12_X17V

$94.00 $67.00

ETERNA Modern Fit Blue Print Shirt

Upgrade your wardrobe with the premium ETERNA Modern Fit Shirt in a stylish blue print. This high-quality long-sleeve button-up is meticulously designed for the modern gentleman who values premium craftsmanship, timeless elegance, and everyday convenience.

It serves as a highly dependable foundation piece for your premium shirt collection, moving easily across changing seasonal events. The sleek layout beautifully balances a crisp presentation with innovative fabric technology, ensuring you look sharp whether you are heading into business meetings, travelling, or attending evening occasions.

Non-Iron Premium Cotton Twill and Tailored Silhouette

The cornerstone of this ETERNA shirt is its premium-quality construction, expertly woven from 100% high-quality cotton twill. This natural material delivers a soft, breathable feel, excellent durability, and a luxurious texture against the skin. Engineered with a specialised wrinkle-free finish, the non-iron fabric ensures you remain completely sharp, smooth, and presentable all day long.

Tailored to provide a modern fit silhouette, the garment offers a slightly tailored look that contours the body neatly while ensuring comfortable ease of physical movement. The structure features a contemporary cutaway collar that works perfectly for a polished look, whether worn with or without a necktie. Additionally, innovative convertible cuffs give you total styling freedom to secure the sleeves with standard buttons or insert luxury cufflinks.

Detailed Size and Fitting Guide

To enjoy the best possible fit from your premium ETERNA modern fit shirt, please consult our detailed dimension matrix below:

Collar Size (cm) Collar Size (Inches) Modern Fit Chest Modern Fit Waist
37 / 38 14.5" - 15" 110cm (43") 102cm (40")
39 / 40 15.5" - 15.7" 116cm (45.5") 106cm (41.5")
41 / 42 16" - 16.5" 122cm (48") 114cm (45")
43 / 44 17" - 17.5" 132cm (52") 122cm (48")
45 / 46 17.7" - 18" 138cm (54") 130cm (51")
47 / 48 18.5" - 19" 146cm (57.5") 138cm (54")

Key Product Specifications

Our premium ETERNA printed dress shirt is engineered with precise lifestyle and environmental attributes to ensure an immaculate finish:

  • Official Style Code: 4391-12_X17V for effortless product verification and quick online matching.

  • 100% Cotton Twill: Crafted entirely from high-grade cotton selected for its soft feel, breathability, and natural strength.

  • Non-Iron Technology: Specially processed to deliver a permanent wrinkle-free finish that saves time and stays crisp during business travel.

  • Modern Fit Cut: Tailored with a contemporary, slightly tailored silhouette that balances a smart look with relaxed comfort.

  • Stylish Blue Print: Finished with a sophisticated allover printed pattern that works brilliantly for both business and casual wear.

  • Refined Cutaway Collar: Outfitted with a modern cutaway collar design that accommodates formal neckwear or looks sharp worn open.

  • Flexible Convertible Cuffs: Built with dual-option cuffs allowing for standard button fastening or sophisticated cufflink styling.

  • Sustainable Craftsmanship: Meets the rigorous Oeko-Tex Standard 100+ criteria, guaranteeing environmentally responsible and safe production.

  • Easy Care Maintenance: Fully machine washable at 40°C for absolute convenience and long-lasting fabric integrity.

Sophisticated Smart-Casual Styling Advice

The rich blue printed pattern and refined silhouette of this cotton twill shirt make it exceptionally simple to coordinate with your existing collection. For an immaculate, traditional business presentation or formal meeting, tuck this shirt into a sharp navy suit and secure the convertible cuffs with silver cufflinks.

When your schedule calls for a polished, smart-casual weekend look, achieve an effortless aesthetic by pairing it unbuttoned at the collar with tailored chinos or dark wash denim jeans beneath a structured jacket.