Use our master size charts below to find your perfect fit across our clothing and footwear collections. All measurements are provided as standard industry guidelines.
Formal dress shirts are measured primarily by the neck circumference.
Tailored jackets and waistcoats are sized primarily by chest circumference in inches.
Most premium tailoring brands offer different jacket lengths based on your height:
For jumpers, casual shirts, t-shirts, and coats measured by chest size.
Trouser sizing is determined by your waist circumference and your inside leg length.
Standard conversions for women's tops and tailored items.
Sizing guidelines for waist and hip fits.
Shoe sizes can vary slightly by brand, but these charts show standard conversions.
Upgrade your wardrobe with the premium Eterna Modern Fit Purple Micro Pattern Shirt. This high-quality long-sleeve dress shirt is meticulously designed for the modern gentleman, seamlessly blending timeless European style with daily, low-maintenance practicality.
It serves as a highly dependable foundation piece for your premium shirt collection, moving easily across changing seasonal events. The sleek layout beautifully balances a crisp presentation with innovative fabric engineering, ensuring you look effortlessly refined whether you are heading into the office, travelling for business, or attending formal events.
The cornerstone of this Eterna shirt is its premium-quality construction, expertly woven from 100% high-quality cotton fabric. This natural material delivers exceptional softness, superior breathability, and a unique micro-pattern texture that ensures all-day comfort. Engineered with a specialized wrinkle-free finish, the non-iron fabric guarantees you remain completely sharp and presentable throughout the day with minimal effort.
Tailored to provide a modern fit silhouette, the garment offers a flattering, tailored look that contours the body neatly without feeling too tight or restrictive. The structure features a classic Kent collar that frames the face perfectly and functions beautifully when paired with a formal necktie or worn open for a relaxed look. Additionally, adjustable buttoned cuffs give you total styling freedom to customize your fit or roll up the sleeves for off-duty comfort.
To enjoy the best possible fit from your premium Eterna modern fit shirt, please consult our detailed dimension matrix below:
| Collar Size (cm) | Collar Size (Inches) | Modern Fit Chest | Modern Fit Waist |
| 37 / 38 | 14.5" - 15" | 110cm (43") | 102cm (40") |
| 39 / 40 | 15.5" - 15.7" | 116cm (45.5") | 106cm (41.5") |
| 41 / 42 | 16" - 16.5" | 122cm (48") | 114cm (45") |
| 43 / 44 | 17" - 17.5" | 132cm (52") | 122cm (48") |
| 45 / 46 | 17.7" - 18" | 138cm (54") | 130cm (51") |
| 47 / 48 | 18.5" - 19" | 146cm (57.5") | 138cm (54") |
Our premium Eterna micro-pattern dress shirt is engineered with precise lifestyle, functional, and design attributes to ensure an immaculate finish:
Official Style Code: 1178-94_X17V for effortless product verification, guaranteed quality, and quick online matching.
100% Premium Cotton: Crafted entirely from high-grade cotton yarn selected for its incredible softness, texture, and breathability.
Non-Iron Technology: Specially processed to deliver a permanent wrinkle-free finish that saves time and maintains a crisp look all day long.
Modern Fit Cut: Tailored with a contemporary, sleek silhouette that balances a smart, flattering look with relaxed comfort.
Purple Micro-Pattern: Woven with an elegant and sophisticated purple micro-pattern that adds premium visual depth and colour to your outfit.
Classic Kent Collar: Outfitted with a highly versatile collar design that accommodates formal neckwear or looks sharp when worn unbuttoned.
Adjustable Buttoned Cuffs: Completed with customizable button positions allowing for a tailored wrist fit or a relaxed rolled-up style.
Multi-Occasion Wear: Expertly designed to function beautifully for business meetings, office routines, formal events, and smart-casual styling.
The elegant purple micro-pattern and refined silhouette of this cotton shirt make it exceptionally simple to coordinate with your existing collection. For an immaculate, traditional business presentation or formal event, tuck this shirt into a sharp grey or navy suit and layer beneath a matching structured blazer.
When your weekend schedule calls for a polished, smart-casual appearance, achieve an effortless aesthetic by pairing it unbuttoned at the collar with clean chinos or dark denim jeans. To finish a highly formal look, complete the ensemble beautifully by adding a premium silk tie and polished leather dress shoes.
