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Size Guide

Universal Size Guide

Use our master size charts below to find your perfect fit across our clothing and footwear collections. All measurements are provided as standard industry guidelines.

1. Men's Formal Shirts (Collar Sizing)

Formal dress shirts are measured primarily by the neck circumference.

  • S (Small): Collar 14.5" - 15" (37cm - 38cm) | To Fit Chest 36" - 38"
  • M (Medium): Collar 15.5" - 16" (39cm - 41cm) | To Fit Chest 39" - 41"
  • L (Large): Collar 16.5" - 17" (42cm - 43cm) | To Fit Chest 42" - 44"
  • XL (X-Large): Collar 17.5" - 18" (44cm - 46cm) | To Fit Chest 45" - 47"
  • 2XL (XX-Large): Collar 18.5" - 19" (47cm - 48cm) | To Fit Chest 48" - 50"
  • 3XL (3X-Large): Collar 19.5" - 20" (50cm - 51cm) | To Fit Chest 51" - 53"
  • 4XL (4X-Large): Collar 20.5" - 21" (52cm - 53.5cm) | To Fit Chest 54" - 56"

1b. Men's Suit Jackets, Blazers & Waistcoats

Tailored jackets and waistcoats are sized primarily by chest circumference in inches.

  • 36" Jacket (Small / EU 46): To Fit Chest 36" (91.5cm)
  • 38" Jacket (Small - Medium / EU 48): To Fit Chest 38" (96.5cm)
  • 40" Jacket (Medium / EU 50): To Fit Chest 40" (101.5cm)
  • 42" Jacket (Large / EU 52): To Fit Chest 42" (106.5cm)
  • 44" Jacket (Large - X-Large / EU 54): To Fit Chest 44" (111.5cm)
  • 46" Jacket (X-Large / EU 56): To Fit Chest 46" (117cm)
  • 48" Jacket (XX-Large / EU 58): To Fit Chest 48" (122cm)
  • 50" Jacket (3X-Large / EU 60): To Fit Chest 50" (127cm)
  • 52" Jacket (4X-Large / EU 62): To Fit Chest 52" (132cm)

Jacket Fitting Lengths

Most premium tailoring brands offer different jacket lengths based on your height:

  • Short (S): Ideal for heights up to 5'7" (170cm)
  • Regular (R): Ideal for heights from 5'8" to 6'0" (173cm - 183cm)
  • Long (L): Ideal for heights 6'1" and over (185cm+)

2. Men's Pullovers, Knitwear & Casual Shirts

For jumpers, casual shirts, t-shirts, and coats measured by chest size.

  • S (Small): To Fit Chest 36" - 38" (91.5cm - 96.5cm)
  • M (Medium): To Fit Chest 39" - 41" (99cm - 104cm)
  • L (Large): To Fit Chest 42" - 44" (106.5cm - 112cm)
  • XL (X-Large): To Fit Chest 45" - 47" (114.5cm - 119.5cm)
  • 2XL (XX-Large): To Fit Chest 48" - 50" (122cm - 127cm)
  • 3XL (3X-Large): To Fit Chest 51" - 53" (129.5cm - 134.5cm)
  • 4XL (4X-Large): To Fit Chest 54" - 56" (137cm - 142cm)

3. Men's Trousers, Chinos & Jeans

Trouser sizing is determined by your waist circumference and your inside leg length.

Waist Sizing

  • 30" Waist: 76cm (Alpha Size: Small)
  • 32" Waist: 81.5cm (Alpha Size: Medium)
  • 34" Waist: 86.5cm (Alpha Size: Medium - Large)
  • 36" Waist: 91.5cm (Alpha Size: Large)
  • 38" Waist: 96.5cm (Alpha Size: X-Large)
  • 40" Waist: 101.5cm (Alpha Size: XX-Large)
  • 42" Waist: 106.5cm (Alpha Size: 3X-Large)
  • 44" Waist: 111.5cm (Alpha Size: 4X-Large)

Inside Leg Length

  • Short (S): 30" Inside Leg (76cm)
  • Regular (R): 32" Inside Leg (81.5cm)
  • Long (L): 34" Inside Leg (86.5cm)

4. Women's Blouses & Tops

Standard conversions for women's tops and tailored items.

  • UK 8 (XS): To Fit Bust 32" (81cm)
  • UK 10 (S): To Fit Bust 34" (86cm)
  • UK 12 (M): To Fit Bust 36" (91cm)
  • UK 14 (L): To Fit Bust 38" (97cm)
  • UK 16 (XL): To Fit Bust 40" (102cm)
  • UK 18 (2XL): To Fit Bust 42" (107cm)
  • UK 20 (3XL): To Fit Bust 44" (112cm)

5. Women's Skirts & Trousers

Sizing guidelines for waist and hip fits.

  • UK 8: Waist 25" (63.5cm) | Hips 35" (89cm)
  • UK 10: Waist 27" (68.5cm) | Hips 37" (94cm)
  • UK 12: Waist 29" (73.5cm) | Hips 39" (99cm)
  • UK 14: Waist 31" (78.5cm) | Hips 41" (104cm)
  • UK 16: Waist 33" (84cm) | Hips 43" (109cm)
  • UK 18: Waist 36" (91.5cm) | Hips 46" (117cm)
  • UK 20: Waist 39" (99cm) | Hips 49" (124.5cm)

6. Footwear Size Guide

Shoe sizes can vary slightly by brand, but these charts show standard conversions.

Men's Shoes

  • UK 6: EU 39-40 | US 7 | Foot Length approx. 24.5cm
  • UK 7: EU 41 | US 8 | Foot Length approx. 25.4cm
  • UK 8: EU 42 | US 9 | Foot Length approx. 26.3cm
  • UK 9: EU 43 | US 10 | Foot Length approx. 27.2cm
  • UK 10: EU 44-44.5 | US 11 | Foot Length approx. 28.0cm
  • UK 11: EU 45-46 | US 12 | Foot Length approx. 28.8cm
  • UK 12: EU 47 | US 13 | Foot Length approx. 29.6cm

Eterna 1863 Blue Patterned Modern Fit Shirt | 2369-12_X682

$135.00 $89.00

Eterna 1863 Blue Patterned Modern Fit Shirt

Add a touch of elegance to your wardrobe with the premium Eterna 1863 Modern Fit Shirt. This high-quality long-sleeve dress shirt is meticulously designed for the modern gentleman, seamlessly blending timeless European heritage with daily, low-maintenance practicality.

It serves as a highly dependable foundation piece for your premium shirt collection, moving easily across changing seasonal events. The sleek layout beautifully balances a crisp presentation with luxury fabric engineering, ensuring you look effortlessly refined whether you are heading into the office, travelling for business, or attending formal events.

Non-Iron Premium Two-Ply Cotton and Tailored Silhouette

The cornerstone of this Eterna shirt is its premium-quality construction, expertly woven from premium two-ply cotton fabric. This high-grade material delivers exceptional softness, superior breathability, and a luxurious feel that easily withstands long office hours or social gatherings. Engineered with a specialized wrinkle-resistant finish, the non-iron fabric ensures you remain completely sharp and presentable all day long with minimal effort.

Tailored to provide a modern fit silhouette, the garment offers a flattering, tailored look that contours the body neatly while ensuring comfortable ease of physical movement. The structure features a classic Kent collar that frames the face perfectly and functions beautifully when paired with a formal necktie or worn open for a relaxed look. Additionally, adjustable buttoned cuffs give you total styling freedom to customize your fit or roll up the sleeves for off-duty comfort.

Key Product Specifications

Our premium Eterna 1863 patterned dress shirt is engineered with precise lifestyle, functional, and design attributes to ensure an immaculate finish:

  • Official Style Code: 2369-12_X682 for effortless product verification, guaranteed quality, and quick online matching.

  • Premium Two-Ply Cotton: Crafted entirely from high-grade two-ply cotton yarn selected for its luxurious texture, softness, and enhanced breathability.

  • Non-Iron Technology: Specially processed to deliver a permanent wrinkle-free finish that saves time and maintains a crisp look all day long.

  • Modern Fit Cut: Tailored with a contemporary, sleek silhouette that offers a comfortable, flattering fit for various body types.

  • Blue Geometric Pattern: Finished with an intricate, stylish blue geometric pattern that adds a contemporary and sophisticated touch to your attire.

  • Classic Kent Collar: Outfitted with a highly versatile collar design that accommodates formal neckwear or looks sharp when worn unbuttoned.

  • Adjustable Buttoned Cuffs: Completed with customizable button positions allowing for a tailored wrist fit or a relaxed rolled-up style.

  • Exclusive 1863 Heritage: Represents the pinnacle of luxury Eterna craftsmanship, highlighting premium fabrics, innovative design, and high-quality tailoring.

Sophisticated Smart-Casual Styling Advice

The intricate blue geometric pattern and refined silhouette of this cotton shirt make it exceptionally simple to coordinate with your existing collection. For an immaculate, traditional business presentation or office-ready look, tuck this shirt into tailored navy or grey trousers and layer beneath a matching structured blazer.

When your weekend schedule calls for a polished, smart-casual appearance, achieve an effortless aesthetic by pairing it unbuttoned at the collar with clean chinos or dark denim jeans. For formal occasions, finish the ensemble beautifully by adding a premium silk tie and polished leather dress shoes.