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Size Guide

Universal Size Guide

Use our master size charts below to find your perfect fit across our clothing and footwear collections. All measurements are provided as standard industry guidelines.

1. Men's Formal Shirts (Collar Sizing)

Formal dress shirts are measured primarily by the neck circumference.

  • S (Small): Collar 14.5" - 15" (37cm - 38cm) | To Fit Chest 36" - 38"
  • M (Medium): Collar 15.5" - 16" (39cm - 41cm) | To Fit Chest 39" - 41"
  • L (Large): Collar 16.5" - 17" (42cm - 43cm) | To Fit Chest 42" - 44"
  • XL (X-Large): Collar 17.5" - 18" (44cm - 46cm) | To Fit Chest 45" - 47"
  • 2XL (XX-Large): Collar 18.5" - 19" (47cm - 48cm) | To Fit Chest 48" - 50"
  • 3XL (3X-Large): Collar 19.5" - 20" (50cm - 51cm) | To Fit Chest 51" - 53"
  • 4XL (4X-Large): Collar 20.5" - 21" (52cm - 53.5cm) | To Fit Chest 54" - 56"

1b. Men's Suit Jackets, Blazers & Waistcoats

Tailored jackets and waistcoats are sized primarily by chest circumference in inches.

  • 36" Jacket (Small / EU 46): To Fit Chest 36" (91.5cm)
  • 38" Jacket (Small - Medium / EU 48): To Fit Chest 38" (96.5cm)
  • 40" Jacket (Medium / EU 50): To Fit Chest 40" (101.5cm)
  • 42" Jacket (Large / EU 52): To Fit Chest 42" (106.5cm)
  • 44" Jacket (Large - X-Large / EU 54): To Fit Chest 44" (111.5cm)
  • 46" Jacket (X-Large / EU 56): To Fit Chest 46" (117cm)
  • 48" Jacket (XX-Large / EU 58): To Fit Chest 48" (122cm)
  • 50" Jacket (3X-Large / EU 60): To Fit Chest 50" (127cm)
  • 52" Jacket (4X-Large / EU 62): To Fit Chest 52" (132cm)

Jacket Fitting Lengths

Most premium tailoring brands offer different jacket lengths based on your height:

  • Short (S): Ideal for heights up to 5'7" (170cm)
  • Regular (R): Ideal for heights from 5'8" to 6'0" (173cm - 183cm)
  • Long (L): Ideal for heights 6'1" and over (185cm+)

2. Men's Pullovers, Knitwear & Casual Shirts

For jumpers, casual shirts, t-shirts, and coats measured by chest size.

  • S (Small): To Fit Chest 36" - 38" (91.5cm - 96.5cm)
  • M (Medium): To Fit Chest 39" - 41" (99cm - 104cm)
  • L (Large): To Fit Chest 42" - 44" (106.5cm - 112cm)
  • XL (X-Large): To Fit Chest 45" - 47" (114.5cm - 119.5cm)
  • 2XL (XX-Large): To Fit Chest 48" - 50" (122cm - 127cm)
  • 3XL (3X-Large): To Fit Chest 51" - 53" (129.5cm - 134.5cm)
  • 4XL (4X-Large): To Fit Chest 54" - 56" (137cm - 142cm)

3. Men's Trousers, Chinos & Jeans

Trouser sizing is determined by your waist circumference and your inside leg length.

Waist Sizing

  • 30" Waist: 76cm (Alpha Size: Small)
  • 32" Waist: 81.5cm (Alpha Size: Medium)
  • 34" Waist: 86.5cm (Alpha Size: Medium - Large)
  • 36" Waist: 91.5cm (Alpha Size: Large)
  • 38" Waist: 96.5cm (Alpha Size: X-Large)
  • 40" Waist: 101.5cm (Alpha Size: XX-Large)
  • 42" Waist: 106.5cm (Alpha Size: 3X-Large)
  • 44" Waist: 111.5cm (Alpha Size: 4X-Large)

Inside Leg Length

  • Short (S): 30" Inside Leg (76cm)
  • Regular (R): 32" Inside Leg (81.5cm)
  • Long (L): 34" Inside Leg (86.5cm)

4. Women's Blouses & Tops

Standard conversions for women's tops and tailored items.

  • UK 8 (XS): To Fit Bust 32" (81cm)
  • UK 10 (S): To Fit Bust 34" (86cm)
  • UK 12 (M): To Fit Bust 36" (91cm)
  • UK 14 (L): To Fit Bust 38" (97cm)
  • UK 16 (XL): To Fit Bust 40" (102cm)
  • UK 18 (2XL): To Fit Bust 42" (107cm)
  • UK 20 (3XL): To Fit Bust 44" (112cm)

5. Women's Skirts & Trousers

Sizing guidelines for waist and hip fits.

  • UK 8: Waist 25" (63.5cm) | Hips 35" (89cm)
  • UK 10: Waist 27" (68.5cm) | Hips 37" (94cm)
  • UK 12: Waist 29" (73.5cm) | Hips 39" (99cm)
  • UK 14: Waist 31" (78.5cm) | Hips 41" (104cm)
  • UK 16: Waist 33" (84cm) | Hips 43" (109cm)
  • UK 18: Waist 36" (91.5cm) | Hips 46" (117cm)
  • UK 20: Waist 39" (99cm) | Hips 49" (124.5cm)

6. Footwear Size Guide

Shoe sizes can vary slightly by brand, but these charts show standard conversions.

Men's Shoes

  • UK 6: EU 39-40 | US 7 | Foot Length approx. 24.5cm
  • UK 7: EU 41 | US 8 | Foot Length approx. 25.4cm
  • UK 8: EU 42 | US 9 | Foot Length approx. 26.3cm
  • UK 9: EU 43 | US 10 | Foot Length approx. 27.2cm
  • UK 10: EU 44-44.5 | US 11 | Foot Length approx. 28.0cm
  • UK 11: EU 45-46 | US 12 | Foot Length approx. 28.8cm
  • UK 12: EU 47 | US 13 | Foot Length approx. 29.6cm

Eterna Modern Fit Light Blue Herringbone Shirt | 1179/12-X18K

$81.00 $62.00

Eterna Modern Fit Light Blue Herringbone Shirt

Upgrade your wardrobe with the premium Eterna Modern Fit Light Blue Herringbone Shirt. This high-quality long-sleeve dress shirt is meticulously designed for the modern gentleman, seamlessly blending timeless European shirting heritage with daily, low-maintenance practicality.

It serves as a highly dependable foundation piece for your premium shirt collection, moving easily across changing seasonal events. The sleek layout beautifully balances a crisp presentation with innovative fabric engineering, ensuring you look effortlessly refined whether you are heading into the office, travelling for business, or attending formal events.

Non-Iron Premium Cotton and Tailored Silhouette

The cornerstone of this Eterna shirt is its premium-quality construction, expertly woven from 100% high-quality cotton fabric. This natural material delivers exceptional softness, maximum breathability, and a skin-friendly nature that ensures all-day comfort. Engineered with an advanced wrinkle-free finish, the non-iron fabric guarantees you remain completely sharp and presentable throughout the day with minimal effort.

Tailored to provide a modern fit silhouette, the garment offers a contemporary tailored look that strikes the perfect balance between a slim and classic fit. This structure contours the body neatly while ensuring comfortable ease of physical movement throughout long office hours or social gatherings. The design features a classic Kent collar that frames the face perfectly and functions beautifully when paired with a formal necktie or worn open-collar for a relaxed look. Additionally, adjustable buttoned cuffs give you total styling freedom to customize your fit or roll up the sleeves for off-duty comfort.

Key Product Specifications

Our premium Eterna herringbone dress shirt is engineered with precise lifestyle, functional, and design attributes to ensure an immaculate finish:

  • Official Style Code: 1179-12_X18K for effortless product verification, guaranteed quality, and quick online matching.

  • 100% Premium Cotton: Crafted entirely from high-grade cotton selected for its incredible softness, breathability, and skin-friendly comfort.

  • Non-Iron Technology: Specially processed to deliver a permanent wrinkle-free finish that saves time and maintains a crisp look all day long.

  • Modern Fit Cut: Tailored with a contemporary, sleek silhouette that bridges the gap between a classic and slim fit for flattering comfort.

  • Light Blue Herringbone Weave: Finished with a sophisticated herringbone texture that enhances the light blue shade, adding premium visual depth and substance.

  • Classic Kent Collar: Outfitted with a highly versatile collar design that accommodates formal neckwear or looks sharp when worn unbuttoned.

  • Adjustable Buttoned Cuffs: Completed with customizable button positions allowing for a tailored wrist fit or a relaxed rolled-up style.

  • Multi-Occasion Wear: Expertly designed to function beautifully for business meetings, office routines, formal events, and smart-casual styling.

Sophisticated Smart-Casual Styling Advice

The timeless light blue tone and textured herringbone profile of this cotton dress shirt make it exceptionally simple to coordinate with your existing collection. For an immaculate, traditional business presentation or professional office wear, tuck this shirt into a tailored suit and finish with polished leather dress shoes.

When your schedule calls for a polished, smart-casual appearance or an evening out, achieve an effortless aesthetic of relaxed elegance by pairing it unbuttoned at the collar with clean chinos and leather loafers.