Size Guide
Size guide description
Size | Collar | Chest |
---|---|---|
S | 14.5" | 36" |
M | 15.5" | 40" |
L | 16.5" | 42" |
XL | 17.5" | 44" |
2XL | 18.5" | 46" |
3XL | 19.5" | 50" |
4XL | 21" | 54" |




A refined wardrobe essential, the Eterna Modern Fit Rose Cover Shirt offers timeless style with modern practicality. Crafted from 100% premium cotton in a breathable twill weave, this shirt features a plain rose colour that delivers understated elegance – perfect for business or smart-casual settings.
The non-iron finish ensures a crisp, freshly pressed look all day with minimal effort, making it an ideal choice for the busy gentleman. Cut in Eterna’s Modern Fit, it offers a tailored silhouette that provides comfort without being too slim.
Designed without a breast pocket for a clean, contemporary look, this shirt features a classic Kent collar and convertible cuffs, allowing you to wear them with standard buttons or cufflinks for a more formal finish.
✅ Key Features:
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Colour: Elegant rose in a plain design
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Fit: Modern Fit – tailored, not tight
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Fabric: Soft, breathable 100% cotton twill
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Ironing: Non-Iron – easy care and always sharp
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Collar: Classic Kent collar
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Cuffs: Convertible cuffs – wear with buttons or cufflinks
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Style: No breast pocket for a sleek finish
See the ETERNA range Click Here
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Cotton Care
For men’s cotton shirts and garments, wash in cold or warm water using a mild detergent, avoid bleach, tumble dry on low or line dry to prevent shrinkage, and iron while slightly damp for best results.
Wool Fabric Care
To care for men’s wool jumpers, suits, and knitwear, hand wash in cold water or use a wool cycle with a wool-safe detergent, always lay flat to dry, steam out wrinkles instead of ironing, and store garments folded to avoid stretching.
Man-Made Fabric Care (Polyester, Nylon, etc.)
Men’s clothing made from man-made fabrics like polyester or nylon should be machine washed cold, dried on low or air-dried to avoid heat damage, ironed on a low setting or steamed if needed, and benefits from being wrinkle-resistant and low-maintenance.
All orders are processed and shipped with Royal Mail within 2 business days, except when an order is received during a holiday period, the order is then shipped on the next working day after said holiday.