Size Guide

Size guide description

Size Collar Chest
S 14.5" 36"
M 15.5" 40"
L 16.5" 42"
XL 17.5" 44"
2XL 18.5" 46"
3XL 19.5" 50"
4XL 21" 54"
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Eterna Modern Fit Rose Cover Shirt – 881750X18K

Eterna Modern Fit Rose Cover Shirt – 881750X18K

Regular price $95.00 USD
Sale price $95.00 USD Regular price
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Size: 46cm
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A refined wardrobe essential, the Eterna Modern Fit Rose Cover Shirt offers timeless style with modern practicality. Crafted from 100% premium cotton in a breathable twill weave, this shirt features a plain rose colour that delivers understated elegance – perfect for business or smart-casual settings.

The non-iron finish ensures a crisp, freshly pressed look all day with minimal effort, making it an ideal choice for the busy gentleman. Cut in Eterna’s Modern Fit, it offers a tailored silhouette that provides comfort without being too slim.

Designed without a breast pocket for a clean, contemporary look, this shirt features a classic Kent collar and convertible cuffs, allowing you to wear them with standard buttons or cufflinks for a more formal finish.


Key Features:

  • Colour: Elegant rose in a plain design

  • Fit: Modern Fit – tailored, not tight

  • Fabric: Soft, breathable 100% cotton twill

  • Ironing: Non-Iron – easy care and always sharp

  • Collar: Classic Kent collar

  • Cuffs: Convertible cuffs – wear with buttons or cufflinks

  • Style: No breast pocket for a sleek finish

See the ETERNA range Click Here

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Cotton Care


For men’s cotton shirts and garments, wash in cold or warm water using a mild detergent, avoid bleach, tumble dry on low or line dry to prevent shrinkage, and iron while slightly damp for best results.


Wool Fabric Care


To care for men’s wool jumpers, suits, and knitwear, hand wash in cold water or use a wool cycle with a wool-safe detergent, always lay flat to dry, steam out wrinkles instead of ironing, and store garments folded to avoid stretching.


Man-Made Fabric Care (Polyester, Nylon, etc.)



Men’s clothing made from man-made fabrics like polyester or nylon should be machine washed cold, dried on low or air-dried to avoid heat damage, ironed on a low setting or steamed if needed, and benefits from being wrinkle-resistant and low-maintenance.



All orders are processed and shipped with Royal Mail within 2 business days, except when an order is received during a holiday period, the order is then shipped on the next working day after said holiday.

*Delivery Times May Vary Due To Bank Holidays*

Frequently Asked Questions

At Hugh McElvanna Menswear, we understand that a perfect fit is essential for looking and feeling your best. That's why we've created this comprehensive measuring guide to help you get the most accurate measurements for your clothing. Follow these simple steps to ensure your garments fit perfectly.

Once an order has been placed, you can make changes to its contents within 1 hour. After that, the order will be processed and we won't be able to modify it. If you need to adjust your order within the given time frame, please contact us as soon as possible, and we'll be happy to assist you!

Orders are typically shipped before 12pm (midday) from Monday to Friday. Please note that shipping times may vary depending on holidays or other circumstances beyond our control. We strive to process and ship your order as quickly as possible, and will notify you if there are any unexpected delays.

If you have any further questions, feel free to reach out!

If your order is lost or stolen, we understand how concerning that can be. All orders are tracked, and in the unlikely event that your parcel goes missing, we will provide a like-for-like replacement. Please contact us immediately if this happens, and we will assist you in resolving the issue as quickly as possible.

If you need further help, don’t hesitate to reach out!